17/02/2026
The Northamptonshire Serious Violence Prevention Partnership (NSVPP) has launched a new campaign to help people recognise the signs of coercive and controlling behaviour (CCB).
What is coercive and controlling behaviour?
Coercive control is a pattern of behaviour where someone repeatedly controls, intimidates, or isolates a person. It often starts gradually with behaviours appearing minor in isolation. Over time these behaviours build into a pattern that causes someone to feel anxious, withdrawn and completely dependent on the person harming them.
It is important to know that coercive control is a criminal offence, but it can often be difficult for the person experiencing it to recognise the behaviour.
The behaviour you see may be justified or explained away and can appear at first as caring or personality differences.
The “It’s Not Love, It’s Abuse,” campaign will run for one month from 9 February and will be promoted across Northamptonshire.
It centres around three filmed interviews (using actors) that reflect the real experiences of individuals affected by coercive and controlling behaviour.
Through the stories of Anne, Paul and Louise, the campaign shows how coercive control develops, impacting a person’s confidence and independence, and these stories will highlight how coercive control can take hold, why it can be difficult to recognise, and why early awareness matters