Lightzzz Out

Lightzzz Out Certified baby and child sleep coach, for sleepy parents looking for a solution with support.

20/02/2026

Please share guys as this little screenshot I took when I was in the trenches like you, is proof these set schedules, wake windows and bloody apps that tell you what to do are utter crap!
So so so many errors and here was me, desperately searching for help!
This was NEVER GOING TO WORK! Well it didn’t and I lost my mind.
When I say I’ve been there and I get it, trust me I’m not fibbing.
Lots of love,
Alex
X

19/02/2026

Firstly, I’m not into sleep training a newborn. Now I am not saying there is nothing you can do.
There is evidence and research that confirms that a predictable routine, especially at bedtime really sets you up for better nights.
However, please don’t worry about beating yourself with a strict routine or age specific wake windows.
Watch your baby for when they look shattered. Use contact naps and feed when these minis are hungry.
Once you’ve been through the 4 month regression give me a shout. This may look slightly earlier or later but often you’ll see wakes go through the roof of a couple of weeks.

I probably use this phrase 10 times a day and yes I have a laugh with these Mum’s but let’s not downplay how hard this i...
15/02/2026

I probably use this phrase 10 times a day and yes I have a laugh with these Mum’s but let’s not downplay how hard this is!
When you’re a human dummy and your b***s are the only way this can lead to complete exhaustion.
These ‘feeds’ are often short and more a tool to get these babies to sleep as opposed to a cry for hunger.
If you need help with this the book a call in and let’s free up those b***s and use them when your baby is genuinely hungry.
No need to stop your breastfeeding journey at all, just about when we place these feeds.
Alex
X

14/02/2026

This ‘concept’ was created about 8 years ago and I’m afraid to say age specific/ generic wake windows are not backed in research and don’t make sense!
Sleep needs are unique to your baby, they are not robots that all fit into 1 way!
I’m not saying babies don’t need a certain amount of awake time to build up sleep drive, but this varies hugely.
If I have 4 babies of the same age I can guarantee that their internal sleep need will differ, so how can you apply a generic wake window and set schedule?

13/02/2026

Believe it or not, I would rather not see babies cry! I will try my best to avoid this, but it’s inevitable at the start. However, if you’re experiencing a huge bedtime battles, have you considered they’re just not quite ready yet?

12/02/2026

This is to all of you lovely lot who have and continue to support my business, thank you.
The reviews, social media tags and referrals mean the bloody world to me.
Also, to the businesses that have enabled me to reach more shattered parents, these events are not only fun but a huge support. You know who you are.
Feeling super grateful. X
💜💜💜

12/02/2026

There is a biological reason why the first part of the night can look great and the remainder look bloody shocking.

10/02/2026

Would love your thoughts on this folks?
Am I being overly sensitive or is this really unhelpful and potentially damaging?

09/02/2026

Who would have thought that social media and certain accounts, would be the oracle for the perfect parent??!!!
I see way too many posts telling us what we should be doing to hit this made up perfect criteria.
If you see accounts spouting this crap, unfollow, delete or whatever you need to do. They will not aware you well and you don’t need it.
You’re doing great x

Address

Warrington

Telephone

+447513173268

Website

https://tropicskincare.com/pages/alexpowell

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