https://www.facebook.com/1523207544580585/

Coach Joe

I help blokes over 40 ditch back pain and the beer belly so they can feel strong, fit, and be there for their family. DM me "FIT" to get started.
(1)

https://linktr.ee/averagejoesnz

03/04/2026

The moment I realised I’m not 25 anymore…

Wellington Sevens. Two big nights on the p**s.
Younger me? Straight back into it like nothing happened.

Current me?
Out on the dock at 7am…
Doing cat-cows like a wounded Labrador 🐕

My mate’s cracking up taking photos while I’m there like:
“Just gotta loosen the spine, bro… we go again today” 😅

But here’s the truth…

It’s not that we’re getting “old” —
It’s that we actually have to look after the body now.

👉 Mobility matters
👉 Recovery matters
👉 Moving well matters

Because if you don’t…
That second night turns into a write-off real quick.

This is literally what I help my crew with.

Not becoming gym junkies.
Not living like monks.

Just being able to:
✔️ Train hard
✔️ Enjoy a few beers
✔️ Still move like a weapon the next day

Because being fit over 40 isn’t about restriction…

It’s about staying in the game longer 💪

Anyone else had that “yeah… I’m not 25 anymore” moment? 😂👇

Coach Joe.

01/04/2026

I hear it all the time:
“Mate, I just don’t have time to train anymore.”

But when we actually break it down…
it’s not time that’s missing.

It’s energy.

👉 You wake up tired
👉 You get through work drained
👉 You get home and you’ve got nothing left

So yeah… training feels impossible.

Not because you don’t have time—
but because you’re running on empty.

Most blokes over 40 aren’t lazy.

They’re just:
✔️ Not moving enough
✔️ Eating on the run
✔️ Sleeping average at best
✔️ Stressed and switched on 24/7

So by the end of the day…
of course the gym is the last thing on the list.

Here’s the kicker 👇

Training isn’t the thing that drains your energy…
it’s the thing that gives it back.

The right kind of training:
✔️ Boosts your energy
✔️ Improves your sleep
✔️ Reduces stress
✔️ Gets you feeling like yourself again

But most guys never get to that point…
because they’re waiting to “feel ready” first.

You don’t wait until you have energy to start.
You start… so you can get your energy back.

If you’re feeling flat, tired, and stuck in that cycle…

Comment “ENERGY” and I’ll show you how to train without burning yourself out.

Coach Joe.

31/03/2026

One of the boys was sitting over 180kgs…

And it wasn’t about looking better anymore.

It was about health.

His blood sugar levels were creeping up,
and the word “diabetes” was starting to get real.

No extremes. No fads.

Just a decision:
👉 “I’ve gotta do something.”

So we kept it simple:
– A bit more movement each week
– Better food choices (not perfect, just better)
– Showing up, even when he didn’t feel like it

And over time…

Weight started dropping.
Energy started improving.
And the big one…

👉 His diabetes readings came down.

That’s a win.

Not a 6-pack.
Not a before-and-after flex.

A proper, life-changing win.

If you’re feeling like things are slipping a bit…

You’re not stuck.

You just haven’t started yet.

Comment “KEEN” and I’ll help you get the ball rolling.

Coach Joe.

27/03/2026

Allow me to reintroduce myself…

I’ve been in the fitness industry for over 20 years now… which still feels weird to say out loud.

Because if you asked anyone who knew me back in the day, I’d be the LAST bloke you’d expect to end up owning a gym or coaching people for a living.

At heart, I’ve always just been an introverted art geek.

Before this life, I was an animator… a fibreglasser… a kitchen hand… bouncing between jobs, trying to figure out where I fit.

What I didn’t realise at the time was all of it was shaping me.

Because for me, this job — helping people — is a form of art.

It’s problem-solving.
It’s creativity.
It’s understanding people.
It’s helping someone rebuild themselves from the ground up.

And somewhere along the way… I found that I loved it.

These days, my focus is simple:

Helping introverted blokes over 40…
With beer bellies, tight hips, and buggered backs…

Become stronger, healthier, and more confident versions of themselves.

No fluff.
No ego.
Just real people getting better.

Still an art geek at heart… just using a different canvas now.

Coach Joe.

24/03/2026

Why do blokes over 40 get a “beer belly”…
even if they don’t drink much?

Hint: it’s not the beer. 🍺❌

And it’s not just “getting older” either.

What actually happens is a slow build-up of habits…

👉 You’re moving less
Work, kids, life… you’re just not as active as you used to be

👉 You’re eating more without realising
Snacks here, bigger portions there, a few extras that add up

👉 You’re more tired = less motivation
So training gets pushed back… or doesn’t happen at all

👉 You’re tighter and less mobile
Which makes training feel harder… so you avoid it

👉 And it snowballs
Less movement → less energy → more weight → even less movement

Before you know it… the gut shows up.

It’s not one big thing.
It’s a bunch of small things stacking up over time.

The good news?

You don’t need to train like a maniac or give up everything you enjoy.

You just need to start stacking better habits back the other way. 💪

If you’re keen to beat the beer belly, comment KEEN and I’ll send you my top tips 👊

Joe.

17/03/2026

Testimonial Tuesday 🙏
High praise… but the real credit goes to the work this legend is putting in.

Joe.

12/03/2026

⚠️ QUICK UPDATE ⚠️

Since announcing my new Online Coaching Program for blokes over 40, I’ve had a bunch of messages from guys who are dealing with the same stuff:

• The gut creeping up
• Back feeling stiff or sore
• Energy not quite what it used to be

Which honestly doesn’t surprise me.

Most men hit their 40s and realise the training methods they used in their 20s just don’t work anymore.

That’s exactly why I created this program.

Right now I’m giving 3 Kiwi blokes the chance to try it FREE for 2 weeks.

But I’ve only got 1 spot left.

Over the 14 days we’ll focus on:

✔ Losing a bit of the gut
✔ Moving better and easing those tight joints
✔ Building simple habits that fit real life

No crazy diets.
No smashing yourself in the gym.

Just practical coaching built for blokes over 40.

If you want to grab one of the last spots, comment YES below or flick me a message and I’ll send you the application form.

And if you know a mate who’s been saying “I need to sort myself out” — tag him below.

Joe.

11/03/2026

🔥 QUICK QUESTION FOR BLOKES OVER 40 🔥

Have you noticed that things start changing a bit once you hit your 40s?

The gut slowly creeping up…

Your back feeling stiff or sore more often…

Energy not quite what it used to be.

And when you decide you want to fix it, you realise something frustrating…

Most fitness advice online is built for 20-year-old gym junkies — not busy blokes with jobs, families, and bodies that have taken a few knocks over the years.

So you try a few things…

Maybe hit the gym hard for a few weeks.
Maybe try cutting carbs or some random diet.

And then life gets busy again and it all falls off track.

Not because you’re lazy.

Because the approach wasn’t built for you.

That’s exactly why I’ve started my Online Coaching Program designed specifically for Kiwi blokes over 40.

And right now I’m looking for 3 guys to try it FREE for the next 2 weeks.

Here’s what you’ll get:

✔ A quick consultation so we can work out where you’re at
✔ A simple training plan that works with your body
✔ Nutrition guidance that actually fits real life
✔ Accountability and support from me for the full 14 days

The goal is simple:

Help you lose the gut, move better, and feel good again.

If you'd like to be considered for the 2-week trial, comment YES below or send me a message.

I’ll be choosing 3 guys to work with personally.

Joe.

10/03/2026

***** BIG NEWS *****

After working with hundreds of people in the gym over the years, I’ve noticed something…

A lot of Kiwi blokes over 40 are dealing with the same stuff.

The gut slowly getting bigger.
A sore back or stiff joints.
Energy not quite what it used to be.

And most of the fitness advice out there?

It’s built for 20-something gym junkies, not busy blokes with jobs, families, and bodies that have taken a few knocks over the years.

So I’ve decided to do something about it.

I’ve officially launched my Online Coaching Program designed specifically for blokes over 40.

And to kick things off, I’m looking for 3 guys to try it for FREE for the next 2 weeks.

Over the 14 days I’ll help you:

• Start losing the gut
• Move better and ease those stiff joints
• Build simple habits that actually fit real life

No crazy diets.
No smashing yourself in the gym.

Just simple training, better habits, and proper support.

If you’d like to be one of the 3 blokes I work with, comment “YES” below or flick me a message.

You’ll need to commit to the full 2 weeks, and in return you’ll get my full coaching, support, and guidance.

So if you’re keen to lose a bit of the gut, move better, and start feeling good again, comment “YES” below or send me a message.

And if you’ve got a mate who could use this, tag him below.

Joe.

13/12/2025

The most epic Summer Shred ever.
I'm truly blessed to do what I do.
I can't thank everyone enough.
J.

23/10/2025

I continue to work with these lads because they are a true expression of honest effort.
I don't ask for anything more or less.
J.

09/10/2025

A warrior forged in steel.
J.

Address

1/10 Treasure Lane
West Auckland
0604

Website

facebook.com

Alerts

Be the first to know and let us send you an email when Coach Joe posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Coach Joe:

Shortcuts

Want your practice to be the top-listed Clinic in West Auckland?