ethos pathos

19/08/2025

I've concluded my mainstream brand, makeshift skin cleansing experiment after having forgotten my FYSHA while on holiday.

I am a loyal FYSHA customer, and though the mainstream brand I tried made similar claims and used a couple similar sounding ingredients, the end result was vastly different from my usual FYSHA cleansing.

To discuss why this is, FYSHA founder and skin cleansing expert, Amina, will join me in an

⚪️ IG LIVE ON FRIDAY AUG 22ND 10AM EEST ⚪️

I hope you can join us, too!

Take care,
Pauline
Founder of ethos pathos

* While I purchase FYSHA products, I occasionally receive products in exchange for consultation work. That was not the case for this series.

03/04/2025

I love to write. Whether it's writing for my own business or yours, I bring decades of experience in marketing, branding, and business management to my projects. With a special interest in ethical and sustainable businesses in fashion, beauty and wellness, I enjoy writing everything from captions to long form articles and newsletters.

I know many business owners access AI for their business writing needs - and that's great! It can certainly play an important role. That said, I believe there's still immeasurable value in having an actual human to connect your business with your community. I also believe AI is best used as a tool and not the sole source of creative content.

I'd like to invite you to check out ethos-pathos.com (link in bio) to see the types of services I offer. I'm available for exploratory chats to see how we can work together. DM me for yours!
Take care,
Pauline
Founder, ethos pathos

01/04/2025

Is it time to give your content a spring clean? I'd be happy to help restructure and repurpose your content into something fresh.

Check out ethos-pathos.com for OUR SERVICES

30/03/2025

Tell me about your ethos!​​​​​​​​
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Mine is all about...​​​​​​​​
🍃Handmade Shoes​​​​​​​​
🍃Slow Fashion​​​​​​​​
🍃Clean Beauty​​​​​​​​
🍃Conscious Homeware​​​​​​​​
🍃Holistic Wellness​​​​​​​​
🍃Mindful Lifestyles​​​​​​​​
🍃Female Founders​​​​​​​​
🍃Social Causes​​​​​​​​
🍃Ethical Entrepreneurs​​​​​​​​
🍃Conscious Consumers​​​​​​​​
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Find out more about how I can support your business with 🎇ECO CONSULTING 🎇via link in bio

04/12/2024

A very powerful video telling the story of one woman, representing far too many women, and the programs available for vulnerable women in the refugee community through AMURTEL Greece for Refugee Mothers and Babies. Please consider donating and sharing! https://greece.amurtel.org/donate/
https://youtu.be/4jBKpM_FX88?si=T-cML9jeMY8dYt2K

Leila’s story is one of strength and freedom—she broke free from abuse and rebuilt her life. But every day, many mothers remain trapped in danger, and their ...

29/11/2024

🎁  Slow Living Gifting Guide 🎁

Make a donation in your loved one’s name to...

𝘼𝙈𝙐𝙍𝙏𝙀𝙇 𝙂𝙧𝙚𝙚𝙘𝙚



By making the gift of a donation, you will help .gr provide the Safe Space mothers facing abuse need now.

AMURTEL Greece’s new Domestic Abuse Support Program launches early 2025. The program will provide:

- A Safe Space and support groups for mothers
- Personalised care and referrals for urgent needs
- Resources, counselling, and empowerment programs

The program addresses the urgent needs of mothers who are experiencing or have experienced domestic abuse by focusing on:

- Prevention: Educating mothers about domestic abuse to prevent further harm
- Immediate Support: Offering immediate aid, guidance, and protection
- Long-Term Empowerment: Supporting mothers in building a new life through resources, skill-building, and peer support

🌟  Check out www.greece.amurtel.org for more info or click the link in our bio to make a donation. 🌟
 

28/11/2024

Make the next gift on your list a charitable donation to
Love Without Borders – For Refugees in Need

🎁 Slow Living Gifting Guide 🎁

Support Love Without Border's efforts to raise money and awareness to help refugees in Greece with a donation on behalf of your loved one.

Your donations help provide:
🏠Housing
Sponsor a woman and child for 250€, 400€ or 500€ a month

🎨Art Supplies
50€ buys 10 canvases and 2 packs of acrylic colors
100€ buys 10 canvases, 4 packs of acrylic colors and 3 brushes

✨️Visit their page for the most up to date information:
Love Without Borders-For Refugees In Need
https://www.facebook.com/groups/478293189015540/

26/11/2024

🎁 Slow Living Gifting Guide 🎁

Make a donation to in the name of the animal lover on your list!

Over 7 years ago, Takis Shelter was founded with one mission: to rescue and care for the stray and abandoned animals of Crete, Greece. Today, the shelter is home to over 470 dogs and cats who have found a safe haven in the heart of Ierapetra, Southern Crete.

With 33,000 square meters of private, enclosed olive groves, these furry friends have the freedom to run, play, and feel loved but they rely on donations to continue giving them the care, food, and medical attention they deserve.

Visit their website to donate: www.takisshelter.org

24/11/2024

Greece has a lovely traditional of gifting good luck charms for the new year. Each year, jewellery designer Elina Kakourou of creates a charm collection in this tradition.

“KAKURU’s 2025 charm celebrates all those times you felt caught between places, moments when you felt like you were many versions of yourself, belonging and yet not quite fitting in.Our wish for you, especially in hard times, is to find freedom in taking flight toward any path that lifts you from darkness and leads you into a wide, open horizon.”

With bracelets, rings, earrings, necklaces and this delightful bookmark – unique and meaningful gifts can be found online or at the Kakuru shop in Athens.

   

23/11/2024

The gift of calm.
🎁 Slow Living Gifting Guide 🎁

We value breathwork here at ethos pathos, and having a daily practice brings calm and balance.

Kim Gerlach at Sun + Rise has a breathwork offering that is perfect for the hectic holiday season! It’s a breathwork Advent Calendar with 24 5 to 8 minute guided sessions via their Tayos Rituals app.

“Dive into the holiday spirit with a mindful twist. Our Advent Calendar is your daily escape into calm, unlocking a playful 5-8 min. breath meditation every day leading up to Christmas. Imagine each day peeling back a new layer of zen, with breath surprises that'll have you get ready to breathe through all that’s coming.”

Purchase one for yourself or grab a gift card for someone on your list via .gerlach.sunandrise

23/11/2024

Something for your lover in our
🎁 Slow Living Gifting Guide 🎁

has all the loveliness for intimate wellness and connection. We love their Night Touch Massage Candle:

22/11/2024

Gifts to treasure in our​​​​​​​​​🎁 Slow Living Gifting Guide 🎁​​​​​​​​​
While hunting for gifts, sometimes you don’t have to venture far. Keep it local and visit a holiday fair or bazaar in your area. The one in my neighbourhood has been an annual event for 9 years. It’s a community gathering that not only features local artists and craftspeople, it also benefits a local shelter for women who are victims of domestic abuse.

🌟 For those in Athens, Greece .cafe in Cholargos has their bazaar from 10am to 10 pm Sunday 1st December. There you will find amazing artists such as 🌟