Kinship Content

30/08/2021

Interested in booking your Squarespace Website in a Day with me? I have one spot to book before I head on holiday this weekend, so shoot me a DM and let's chat!⁠⁠
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SWIPE for mood board options for 's recent VIP day we wrapped up.⁠⁠
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I love VIP days because they offer a quick win for my clients that are in need of a website to begin selling their offers, but not quite in the stage of business to invest in something fully custom.⁠⁠
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After filling out a comprehensive brand questionnaire, we send over two visual directions for the client to choose from. We base this off of their questions, ideal clients, business niche, and more!⁠⁠
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It's a great way to add strategy into the process and sets the tone for the design day so we head in the direction that works best for both the client and their intended audience.⁠⁠
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Big thanks to for her help with this one! 🤩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

11/08/2021

Another peek at wholesum's website we recently launched.😍⁠
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Challenge: providing a niche offering that can be difficult to articulate to potential clients and customers. ⁠
⁠Let's paint the picture: Your ideal clients need you---but they may not know it yet.⁠
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Take Carrie, for example. She serves her clients as an end of life doula. ⁠
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Pretty awesome right?⁠
⁠...But you may be wondering... "what *exactly* does that look like in theory?".⁠
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You see, we are quite familiar at this point with the idea of birthing doulas, but a doula for end of life is a fairly new and budding concept.⁠
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The thing is, there is a demand for this offering, but her clients may not know exactly how to put it into words.⁠
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Solution: ⁠
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→ Smart copywriting that speaks directly to her ideal clients and what they value⁠
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→Smart layouts that break down what it looks and feels like to work with an end-of-life doula⁠
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→Robust FAQ area that helps guide the user along the journey of awareness into consideration ⁠
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→Pull it all together with clean design and branding and ⁠
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boom! You have a strategic site that just works...

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09/08/2021

☆Just LAUNCHED!☆ It was an absolute pleasure working with Carrie at wholesum. Dream client status.⁠
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Carrie is an end of life doula--working with families and individuals navigate the biggest life transition.⁠
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For her website, we wanted to clarify her messaging, promote her two main offerings, as well as her course, while ensuring the site was easy to navigate and understand. ⁠
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Here we are showing her sales page, which clearly articulates the value ⁠of this offering, while speaking directly to the potential clients pain points and challenges. ⁠
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Check out the full site at wholesum.me

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22/07/2021

The day has (finally) come – two new Squarespace templates are LIVE in the Kinship Shop!⁠⁠
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Until next week, you can get 30% off all Kinship Templates with code WELLNESSBIZ at checkout.⁠⁠
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What's better? The first 3 people to purchase a template will get a complimentary 60 minute strategy call with me!⁠⁠
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So...to kick things off....meet a revamped MEL.⁠⁠
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In short: she is just better all around.⁠⁠
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More strategically designed, a refined look + feel, with features I know you guys are in need of (like Practice Better integrations!).⁠⁠
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Each and every Squarepace template comes with step-by-step instructions on how to update your template to reflect your own budding nutrition business as well as customer support from yours truly! ⁠⁠
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⁠Shop in the link in my bio!⁠⁠
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xo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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25/06/2021

Sexy highlight reel photo dump of Greece. I don't really know how to go about saying this gracefully, so I am just going to come out with it....⁠⁠
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Although you see it in these sexy photos of Greece, I feel called to talk a little about my mental health today.⁠⁠
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HI! I'm Lizzie 👋 Since our move abroad and especially in the past year, I've been navigating rollercoaster levels of anxiety and mild to moderate periods of depression. ⁠⁠
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I feel weird even saying this on Instagram. I don't want sympathy. Honestly. I mean, this is 2021--many of you may be saying "well yeah, duh me too".⁠⁠
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But that's kinda the point of me saying this.⁠⁠
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If you are feeling like "yeah me too", please just know you are not alone. ⁠⁠
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Lately, I am feeling conflicted about Instagram and the role it serves in my business--especially as someone that is learning to manage her mental health. ⁠⁠
⁠⁠..And I see a LOT of us saying similar things. Like honestly it sounds like a broken record at this point. ⁠⁠
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→We're tired of it. ⁠⁠
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→It's an energy suck.⁠⁠
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→The constant pull to create is draining.⁠⁠
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→It's an echo chamber⁠⁠
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→....But but but! it's this necessary evil (but clients! leads! brand awareness!). ⁠⁠
⁠⁠..Add in a dash of depression and anxiety over it and it probably makes it a lot worse.⁠⁠
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I don't have anything charming to say. I am just being honest about where I am right now.
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Will I delete my biz instagram? Maybe? Probably not...I am trying to navigate it.⁠⁠
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But am I going to take the pressure off of showing up on here 7 days a week..... I'm feeling more like a 2-3 day a week-er with my current energy and mental health.⁠⁠
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SO if you want to see a more consistent Lizzie---I AM committed to showing up on email weekly along with lots of helpful blog content. And in terms of getting clients--well, designer friends, I will keep you posted on my progress as I move away from IG a bit. Let the experiment begin! ⁠⁠
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02/06/2021

New on the Kinship blog 💫⁠⁠
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7 Tips to Create a Killer Health Coach Website Homepage⁠⁠
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Gut check your current home page and let me know if you have your bases covered!⁠⁠
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You want to ensure you've got:⁠⁠
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1. Display Your Health Coach Bio Clearly on the Home Page of your Website ⁠⁠
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2. Write Clear Call to Actions⁠⁠
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3. Clearly Display your Service Offerings with Direct Links to Your Services Page⁠⁠
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4. Display Testimonials and Social Proof by Past Clients⁠⁠
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5. Build More Authority by Telling Them a Bit More About You⁠⁠
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6. Allow them to Engage with You Further with an Email Opt-In⁠⁠
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7. Don’t Forget About High-Quality Images Throughout (BIGGIE!)⁠⁠
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More deets on each on the blog! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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26/05/2021

I could play with fonts all 🙈 damn 🙈 day🙈.⁠⁠
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What's your favorite or what typefaces have you been loving lately?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

17/05/2021

👉SWIPE to see what a VIP Design My Template Day can do!😍⁠⁠
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We started with the MEL template, only to fully revamp it with new brand colors, typography, copy, images and layout--the WORKS. ⁠⁠
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And we do it in a full day.🤯⁠⁠
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I recently started offering this service and I have to say--it's SO fun.⁠⁠
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You get me for 24 hours. We build a dreamy website based off of one of my strategically designed templates.⁠⁠
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This is perfect for you if you're just starting out in your health, fitness, and nutrition business and need a website so you can make your business official.⁠⁠
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I have ONE spot right now for June--so DM me if you're interested.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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03/05/2021

Health coaches and nutritionists--this is for you! Yup--you heard it here first. You can now hire us for a day to knock out a Squarespace template for you!⁠
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Our Squarespace Template shop is a great way for holistic health and wellness coaches get launched online—fast. Our clients love the DIY and accessible nature of our templates, but they do require a bit of time and effort to get launched.⁠
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Enter: The Kinship VIP Design my Template Day.⁠
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Book us for a day and walk away with a fully strategic and customized template—ready to share with your ideal clients.⁠
⁠..no teach headaches or DIY steps you need to take. ⁠
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With this package, we will completely build out a Kinship website template for you, while also stylizing the template to reflect your own brand and business. ⁠
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If you’re low on energy or time, the VIP Design my Template Day is the service for you!⁠
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I have ONE spot for May--DM me for details.🤗

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22/04/2021

Earth Day---I owe so much to the outdoors. I'm from a small town in Alabama and never imagined what it would be like to fall in love with the mountains the way I did in adulthood. The outdoors is my happy place and I owe a LOT to her!

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10/03/2021

Could this not be any more true? My self-care has been tested this past year in more ways than one.⁠⁠
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And the weirdest part--every time I need self-care the most, it is the thing I try and avoid at all costs.⁠⁠
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To me, self care is more than a face mask and spa day.⁠⁠
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Nah--it can actually be hard work.⁠⁠
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It can mean resistance, breaking old unhealthy patterns, pushing past limiting mindsets, and sometimes it means just paying attention and paying attention to my breath.⁠⁠

THAT self-care is long lasting. But it is the toughest for me to maintain consistently. ⁠⁠
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But If I can keep trying each day, I'm prouder of that than any spa day or massage. ⁠⁠
⁠⁠..although let's be real, spa days are pretty sweet, too. ⁠⁠
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