SixtyTwo

SixtyTwo We are a group of digital product strategists & designers, driven to craft positive & impactful digital experiences. Drop us a line at hi@sixtytwo.co!

We're best reached at Instagram and LinkedIn.

Inclusivity is often talked about in broad, abstract terms. Yesterday’s journaling session brought the conversation back...
30/01/2026

Inclusivity is often talked about in broad, abstract terms. Yesterday’s journaling session brought the conversation back to something much more personal.

What it feels like to be accepted, seen, and understood. How small, everyday experiences shape the courage to speak up, contribute, and create. We see inclusivity as a kind of glue. It brings different people together and slowly forms a collective space that can be more just and productive.

We also talked about inclusivity as a two-way street. Support and accommodation matter, but they are rarely perfect or complete. There are limits to what any system, space, or person can provide. Inclusion works best when there is effort on both sides. A willingness to ask, to adjust, and to meet halfway.

Becoming inclusive is learned. It involves practice, mistakes, and moments of not knowing. That part is human. Its impact grows when personal effort is met with systems, public spaces, and policies that make inclusion possible at scale.

Thank you to .at.sarai and .folks for creating this space, and to everyone who showed up with honesty and reflection. Conversations like this matter because they shape how we show up for each other, at work and beyond.

Workplace learning usually loses to real work.We worked with BAWANA to rethink the experience so learning can happen in ...
23/01/2026

Workplace learning usually loses to real work.

We worked with BAWANA to rethink the experience so learning can happen in spare moments, not only when people have extra energy. We kept coming back to small questions that matter in real use: can people find something relevant quickly, feel progress without digging, and continue later without starting over?

If you’re curious, check out our full case study here : sixtytwo.co/works/bawana
or link in bio!

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Across generations in Indonesia, one feeling keeps surfacing around money: fragility.People know more financial tools ex...
29/12/2025

Across generations in Indonesia, one feeling keeps surfacing around money: fragility.

People know more financial tools exist, but they still worry about emergencies, feel unsure who to trust, and rarely see products that fully fit how they live.

The final chapter of “Generation by Generation: Decoding Financial Mindsets in the Digital Age” asks what it would mean to build for resilience instead. It pulls together research, stories, and expert perspectives, then turns them into design questions, engagement principles, and a practical framework teams can work with.

We explore solutions that move beyond apps and brochures: home-visit services that meet people where they are, cultural wallets that reflect local values and habits, and scenario-based planning tools that make decision-making feel less overwhelming.

The intention is to close the gap between what exists on paper and what people can actually rely on when life gets difficult.

Check out the link below (or link in bio) to explore the series.
🔗bit.ly/62insights5

Insurance and investment sit in a strange place in Indonesia’s Tier 1 cities. People know they matter, yet they often fe...
19/12/2025

Insurance and investment sit in a strange place in Indonesia’s Tier 1 cities. People know they matter, yet they often feel distant, complex, or hard to trust.

Chapter 4 of “Generation by Generation: Decoding Financial Mindsets in the Digital Age” looks at how Indonesians across generations navigate these two themes of protection and growth.

How past experiences, culture, family roles, and daily pressures shape decisions on what to insure, when to invest, and when to hold back. How people weigh what they can afford, what feels safe, and which products they believe will actually be there when they need them.

As responsibilities grow and digital tools become more visible, more people are paying attention. At the same time, many still choose simpler paths, or opt out entirely, because the gap between product complexity and everyday reality feels too wide.

This chapter maps those patterns and highlights where current solutions miss the mark, and where new ones could meet people where they are.

Check out the link below (or link in bio) to explore the series.
🔗bit.ly/62insights4

Bringing the team into one room always changes the energy.In our recent team assemble, we took time to share what everyo...
12/12/2025

Bringing the team into one room always changes the energy.

In our recent team assemble, we took time to share what everyone has been working on, what we are learning, and where we want to focus next. Hearing different perspectives side by side helped us see how the pieces connect, not just project by project, but as a studio.

We also created space to appreciate each other’s contributions, the visible and the invisible work that holds everything together. A short, playful activity at the end had everyone going home with a very unexpected object and a lot of laughter.

Grateful for the people behind the work, and excited about what we will build together next.

Money that is saved, spent, or borrowed often tells a story about what people are trying to protect and what they are wi...
03/12/2025

Money that is saved, spent, or borrowed often tells a story about what people are trying to protect and what they are willing to risk.

For Gen X, money often carries the weight of caregiving and obligation. For Millennials, it sits at the intersection of ambition and affordability. For Gen Z, it holds hope in a landscape that still feels uncertain.

In Chapter 3 of “Generation by Generation: Decoding Financial Mindsets in the Digital Age”, we look at how these stories unfold across Indonesia’s Tier 1 cities.

We explore how Gen X and Millennials stretch income across bills, debt, and family responsibilities, and how Gen Z leans into experience-driven spending while still trying to keep future goals in sight.

These patterns sit within a context of rapid digital growth, uneven financial literacy, and everyday trade-offs that rarely show up in standard reports or performance metrics.

As the cost of living rises and financial tools evolve, the question becomes not only how people manage money, but what that money is working hard to support - from stability at home to a sense of progress and dignity.

Check out the link below (or link in bio) to explore the series!
🔗 bit.ly/62insights3

Working with AYANA reminded us that luxury is not only about the moment you arrive, but the small signals that guide you...
21/11/2025

Working with AYANA reminded us that luxury is not only about the moment you arrive, but the small signals that guide you long before check-in. When people browse, compare, and hesitate, they are really searching for reassurance.

In this project, we redesigned AYANA’s direct booking experience with that in mind. We listened to travelers across four countries and learned how clarity and calmness shape their decisions.

That insight guided the work: clearer room details, pricing that feels honest, and steps that reduce doubt. These small shifts helped the digital journey carry the same sense of care guests feel when they eventually walk through AYANA’s doors.

See the complete breakdown in our case study, link in bio!
sixtytwo.co/works/ayana

Yuk, lkut Jadi Partisipan Riset!Kami tim Sixty Two sedang mencari pecinta kuliner yang s**a mencari inspirasi dan berbag...
07/11/2025

Yuk, lkut Jadi Partisipan Riset!
Kami tim Sixty Two sedang mencari pecinta kuliner yang s**a mencari inspirasi dan berbagi pengalaman lewat media sosial.

🗓️Senin, 17 November, 15.00-17.00 WITA
💬Cerita harian singkat (2 hari) & diskusi kelompok 2 jam online.

Slot terbatas, ayo daftar sekarang!
Peserta yg terpilih akan berkesempatan mendapatkan insensitif.

🔗bit.ly/research-sixtytwo

Yuk, Ikut Jadi Partisipan Riset!Kami, tim Sixty Two, sedang mencari pecinta kuliner yang s**a mencari inspirasi dan berb...
07/11/2025

Yuk, Ikut Jadi Partisipan Riset!
Kami, tim Sixty Two, sedang mencari pecinta kuliner yang s**a mencari inspirasi dan berbagi pengalaman lewat media sosial.

🗓️ Senin, 17 November, 15.00–17.00 WITA
💬 Cerita harian singkat (2 hari) & diskusi kelompok 2 jam online.

Slot terbatas, ayo daftar sekarang!

Every generation carries its own version of financial tension. For Gen X, it’s the weight of caregiving. For Millennials...
04/11/2025

Every generation carries its own version of financial tension. For Gen X, it’s the weight of caregiving. For Millennials, it’s ambition meeting affordability. For Gen Z, it’s hope against constraint.

In Chapter 2 of “Generation by Generation: Decoding Financial Mindsets in the Digital Age”, we look deeper into these shifting realities.

How culture, family, and daily pressures shape the way Indonesians think about stability, responsibility, and aspiration.

As the cost of living rises and financial tools evolve, the question isn’t just how people manage money, but what they’re managing it for.

Next, Chapter 3 explores how those choices play out in everyday life. How each generation earns, spends, saves, and borrows to build the futures they imagine.

Check out the link below (or in link in bio) to explore the series!
🔗bit.ly/62insights2

                                                         

What happens when design and development collide? You get sparks, discussions, and alignment if you know how to navigate...
24/10/2025

What happens when design and development collide? You get sparks, discussions, and alignment if you know how to navigate it.

Our full-house workshop at 2025 explored how teams can bridge perspectives and build better together through structured collaboration practices. We were thrilled to see a packed room (some even standing!) and the enthusiasm everyone brought to the discussion.

If you’d like your team to experience hands-on practices like this, we’re open for in-house workshops on design and research.

📩 DM us to collaborate!

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