SixtyTwo

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SixtyTwo

We are a group of digital product strategists & designers, driven to craft positive & impactful digital experiences. Drop us a line at hi@sixtytwo.co!

We're best reached at Instagram and LinkedIn.

02/03/2026

We often only plan when something urgent happens.

And usually, that’s when the same questions rush in all at once: health costs, the house, gold, where to live, what to do with our days, and who supports who.

We wrote a short e-book, Designing for the Silver Generation, to make those conversations easier to start earlier, with an Indonesia lens.

Download: bit.ly/62AgingWell
or link in bio!

20/02/2026

Have you ever shipped something that felt smooth to build, then felt fragile the moment someone else touched it? “Vibe coding” captures that rush of momentum, and it is showing up everywhere right now. This piece from our team, Alif farhan is a thoughtful check on what speed can hide: unclear intent, missing context, and maintenance pain later.

If you build products with other people, check this out here : bit.ly/62vibecoding

16/02/2026

Every lunar new year, we see how families can organize themselves without a formal playbook.

There is an order to the visits, someone takes charge of food, red pockets are shared, and elders are given time and attention.

It made us ask what happens when those same families have to organize care, not just celebration.

How do roles shift when health changes, income becomes uneven, or routines start to thin out?

That question sits at the heart of our mini report on retirement and the silver generation in Indonesia. You can read the full reflection here:
bit.ly/62AgingWell or link in bio!

11/02/2026

In a lot of neighborhoods, the “bank” is the warung or kiosk at the end of the street.

People top up e-money, buy data, pay bills, or add driver balance while they chat, buy snacks, or wait for a ride.

As more payments move into apps, that habit does not disappear. Many customers still rely on a person they know, in a place they already trust. At the same time, kiosk owners and drivers who provide these services often work with thin margins and very manual ways of tracking income. If the math does not add up for them, access shrinks for everyone else.

In this project with GrabKios, we focused on that side of the story:
how to make digital transactions feel inclusive by making them sustainable for the people on the ground.

We designed clearer tools for agents to set profit margins by category, see revenue, costs, and net profit in one view, and opened an easier path for drivers to join as digital product sellers and earn extra income.

When money tasks can be done where people already feel comfortable, participation grows on its own.

If you are exploring similar questions around inclusion and everyday transactions, we would be happy to chat. Drop us a message!

30/01/2026

Inclusivity is often talked about in broad, abstract terms. Yesterday’s journaling session brought the conversation back to something much more personal.

What it feels like to be accepted, seen, and understood. How small, everyday experiences shape the courage to speak up, contribute, and create. We see inclusivity as a kind of glue. It brings different people together and slowly forms a collective space that can be more just and productive.

We also talked about inclusivity as a two-way street. Support and accommodation matter, but they are rarely perfect or complete. There are limits to what any system, space, or person can provide. Inclusion works best when there is effort on both sides. A willingness to ask, to adjust, and to meet halfway.

Becoming inclusive is learned. It involves practice, mistakes, and moments of not knowing. That part is human. Its impact grows when personal effort is met with systems, public spaces, and policies that make inclusion possible at scale.

Thank you to .at.sarai and .folks for creating this space, and to everyone who showed up with honesty and reflection. Conversations like this matter because they shape how we show up for each other, at work and beyond.

23/01/2026

Workplace learning usually loses to real work.

We worked with BAWANA to rethink the experience so learning can happen in spare moments, not only when people have extra energy. We kept coming back to small questions that matter in real use: can people find something relevant quickly, feel progress without digging, and continue later without starting over?

If you’re curious, check out our full case study here : sixtytwo.co/works/bawana
or link in bio!

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29/12/2025

Across generations in Indonesia, one feeling keeps surfacing around money: fragility.

People know more financial tools exist, but they still worry about emergencies, feel unsure who to trust, and rarely see products that fully fit how they live.

The final chapter of “Generation by Generation: Decoding Financial Mindsets in the Digital Age” asks what it would mean to build for resilience instead. It pulls together research, stories, and expert perspectives, then turns them into design questions, engagement principles, and a practical framework teams can work with.

We explore solutions that move beyond apps and brochures: home-visit services that meet people where they are, cultural wallets that reflect local values and habits, and scenario-based planning tools that make decision-making feel less overwhelming.

The intention is to close the gap between what exists on paper and what people can actually rely on when life gets difficult.

Check out the link below (or link in bio) to explore the series.
🔗bit.ly/62insights5

19/12/2025

Insurance and investment sit in a strange place in Indonesia’s Tier 1 cities. People know they matter, yet they often feel distant, complex, or hard to trust.

Chapter 4 of “Generation by Generation: Decoding Financial Mindsets in the Digital Age” looks at how Indonesians across generations navigate these two themes of protection and growth.

How past experiences, culture, family roles, and daily pressures shape decisions on what to insure, when to invest, and when to hold back. How people weigh what they can afford, what feels safe, and which products they believe will actually be there when they need them.

As responsibilities grow and digital tools become more visible, more people are paying attention. At the same time, many still choose simpler paths, or opt out entirely, because the gap between product complexity and everyday reality feels too wide.

This chapter maps those patterns and highlights where current solutions miss the mark, and where new ones could meet people where they are.

Check out the link below (or link in bio) to explore the series.
🔗bit.ly/62insights4

12/12/2025

Bringing the team into one room always changes the energy.

In our recent team assemble, we took time to share what everyone has been working on, what we are learning, and where we want to focus next. Hearing different perspectives side by side helped us see how the pieces connect, not just project by project, but as a studio.

We also created space to appreciate each other’s contributions, the visible and the invisible work that holds everything together. A short, playful activity at the end had everyone going home with a very unexpected object and a lot of laughter.

Grateful for the people behind the work, and excited about what we will build together next.

03/12/2025

Money that is saved, spent, or borrowed often tells a story about what people are trying to protect and what they are willing to risk.

For Gen X, money often carries the weight of caregiving and obligation. For Millennials, it sits at the intersection of ambition and affordability. For Gen Z, it holds hope in a landscape that still feels uncertain.

In Chapter 3 of “Generation by Generation: Decoding Financial Mindsets in the Digital Age”, we look at how these stories unfold across Indonesia’s Tier 1 cities.

We explore how Gen X and Millennials stretch income across bills, debt, and family responsibilities, and how Gen Z leans into experience-driven spending while still trying to keep future goals in sight.

These patterns sit within a context of rapid digital growth, uneven financial literacy, and everyday trade-offs that rarely show up in standard reports or performance metrics.

As the cost of living rises and financial tools evolve, the question becomes not only how people manage money, but what that money is working hard to support - from stability at home to a sense of progress and dignity.

Check out the link below (or link in bio) to explore the series!
🔗 bit.ly/62insights3

07/11/2025

Yuk, lkut Jadi Partisipan Riset!
Kami tim Sixty Two sedang mencari pecinta kuliner yang s**a mencari inspirasi dan berbagi pengalaman lewat media sosial.

🗓️Senin, 17 November, 15.00-17.00 WITA
💬Cerita harian singkat (2 hari) & diskusi kelompok 2 jam online.

Slot terbatas, ayo daftar sekarang!
Peserta yg terpilih akan berkesempatan mendapatkan insensitif.

🔗bit.ly/research-sixtytwo

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