26/02/2026
The importance of being who you truly are in person and online 💫
Over the past months I have taken on work with a number of new London based clients. Yet again I see in action that your Personal Brand has the ability to travel before you do.
We connected through natural business relationships I have built up throughout the years. I first met all of my current London based clients online. Their initial impressions of me were what they heard of me through our mutual connections. Their next impressions were saw of me on my website and LinkedIn Profile before we met online and then in person. The importance of having an online personal brand which reflects your natural true self remains vital for building trust in business. Once they met me they could easily join the dots with how I communicate online. This is one of the most crucial parts of Personal Branding - what people encounter of you in person is aligned with what they encounter of you online.
I am always grateful for the trust clients place in me when we work together. Communicating the value they deliver clearly to key decision makers & stakeholders is always our ultimate goal.