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Scientifically proven breathing technique to reduce breathlessness, simulate high altitude training, Find out more at www.oxygenadvantage.com
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The Oxygen Advantage Breathing Technique by Patrick McKeown

The Oxygen Advantage improves sports performance:

1. By understanding how oxygen is released throughout the body, and improving everyday breathing habits so that body oxygenation becomes more efficient

2. By practicing specially designed breath hold exercises which provide the same benefits as high altitude training

Both methods work by increasing the amount of oxygen that can be delivered to your working muscles and heart during exercise, allowing you to become healthier, faster, fitter and stronger. The Oxygen Advantage technique provides step by step detail to enable you:

-Increase your natural production of EPO safely and legally
-Improve your VO2 max and sports performance
-Reduce your breathlessness during physical exercise
-Improve delivery of oxygen to organs and working muscles
-Prevent exercise induced asthma
-Reduce inflammation and the risk of injury
-Help maintain fitness during rest or injury

For the past eleven years, Patrick McKeown has trained over 5,000 people in reduced breathing exercises. From seriously ill asthmatics to couch potatoes to weekend warriors and Olympic athletes—Patrick teaches a simple, fast way to transform health, well-being, and performance. The Oxygen Advantage, Patrick's latest and most complete book, is based on research supported by over 230 medical papers and studies published in prominent scientific journals. For the first time, this information is being published outside academic journals and made accessible to the public. The Oxygen Advantage allows those who previously avoided exercise due to excessive breathlessness, asthma, or other health and respiratory issues, to become the athletes they’ve always wanted to become. Equally, for the first time, individuals who don’t regularly exercise can use reduced breathing techniques to improve their fitness level substantially before they even set foot on a track, or walk into a gym. The health benefits of reduced breathing for exercisers and for non-exercisers includes better sleep, improved cardiovascular health, increased energy and concentration, easy weight loss and weight maintenance, and the elimination of asthmatic symptoms. The Oxygen Advantage book includes both detailed and simplified descriptions of each exercise, quick reference guides and summaries, case studies, and the science behind the information to enable the reader to fully understand and apply the Oxygen Advantage program.

15/03/2026

“If you’re in control of your breathing, you’re in control of your perceived exertion.”

One of the biggest drivers of how hard exercise feels isn’t heart rate or lactate .. it’s the sensation of breathlessness.

When breathing becomes rapid and uncontrolled, the brain interprets it as stress and effort increases.

But when you slow and control your breathing, you can reduce perceived effort and improve efficiency.

Breathing isn’t just automatic.
It’s trainable.

🎧 Full conversation with Jacko now available.

14/03/2026

If you’re a runner (or you work with runners) this is a conversation you won’t want to miss.

In our latest OA® podcast episode, Patrick McKeown sits down with David “Jacko” Jackson, Master Oxygen Advantage Instructor and long-time mentor within the OA community.

Jacko has spent more than 15 years coaching professional athletes, world champions and elite teams as a strength & conditioning coach. After a traumatic brain injury ended his professional rugby career, he rebuilt his health and performance through breath training, a journey that led him to the Oxygen Advantage®.

Now he’s bringing that experience together in his new book.

As Patrick says:
"This book will be a game-changer. It’s going to disrupt how people think about running performance."

🎧 Listen to the podcast on Spotify, Apple Podcasts or YouTube

📖 Jacko’s new book: Breathe Smarter, Run Stronger
https://amzn.eu/d/04gUC8OE

13/03/2026

The Science of Breath Holding: A Natural Boost for Endurance, Recovery and Mental Resilience

What if one of the most powerful ways to train your breathing required no equipment, no supplements, and no altitude chamber .. just your breath?

Yesterday we launched the Oxygen Advantage® Breath Hold Challenge, a free 4-week programme showing how breath holds during movement can train the body to handle breathlessness, improve breathing efficiency, and build resilience under physical and mental stress.

Here’s what happens when you hold your breath after a normal exhale and begin to move:
Oxygen levels begin to fall.
Carbon dioxide begins to rise.
Air hunger appears.

This combination creates a controlled physiological stress.
And the body adapts.

Research in respiratory physiology shows that even low-intensity movement with breath holds can stimulate meaningful responses in the body including improved oxygen delivery to working muscles and increased tolerance to breathlessness.

Over time many people experience:
• calmer breathing during exercise
• reduced breathlessness
• stronger breathing muscles
• faster breathing recovery
• improved composure under physical stress

The most best part?

This practice can be done almost anywhere:
• during a walk
• as part of a warm-up
• at the gym
• or even stepping on the spot in your kitchen

The challenge itself is simple:
5 breath holds per day
Less than 10 minutes
For 4 weeks

Thousands of people already practise Oxygen Advantage® breathing exercises worldwide.

Now you can experience one of the core practices of the method for yourself.

If you'd like the intro guide and challenge details, comment START and we’ll send them to you.

https://oxygenadvantage.com/pages/breath-hold-challenge

12/03/2026

Today we’re launching the 4-Week Oxygen Advantage® Breath Hold Challenge.

A simple daily practice designed to improve:
• breathing efficiency
• tolerance to breathlessness
• breathing muscle strength
• calm under physical and mental stress

All it takes is:
5 breath holds a day.
Less than 10 minutes.
For 4 weeks.

You can practise almost anywhere:
• during a walk
• as part of a warm-up
• in the gym
• even stepping on the spot in your kitchen

Over the four weeks you’ll learn how to use breath holds during movement to create a controlled training stimulus that helps your breathing system adapt.

We’ll guide you every step of the way with:
• weekly training guides
• video demonstrations from Patrick McKeown
• simple progress tracking tools
• the Maximum Breathlessness Test (MBT)

Thousands of people around the world practise Oxygen Advantage breathing exercises every day.
Now you can join them.

Sign up below and we’ll send you the Intro Guide and challenge details.

https://oxygenadvantage.com/pages/breath-hold-challenge

10/03/2026

Oxygen Advantage® Advanced Instructor Training — Spain

Join Patrick McKeown for a 3-day in-person instructor training at our brand new breathing centre in Vélez-Málaga, Spain.

This intensive course teaches the science and practical application of functional breathing and advanced breathwork, including breath-hold training to simulate altitude.

You will learn how to assess breathing patterns, measure CO₂ tolerance, and apply Oxygen Advantage® techniques to improve health, sleep, concentration and sports performance.

Train directly with Patrick alongside instructors and professionals from around the world.

📍 Vélez-Málaga, Spain
📅 July 2–4, 2026
🕘 9:00 – 17:00 each day
🎓 Taught in English by Patrick McKeown

Instructor Community & Ongoing Support
When you complete certification, you become part of the global Oxygen Advantage® instructor network.

Benefits include:
• Listing on the official OA instructor directory
• Access to the instructor portal and research library
• Ongoing mentoring and Q&A sessions with Patrick McKeown
• Marketing templates and business support
• Affiliate and wholesale partnership opportunities

There are no renewal or recertification fees.

Many breathwork courses teach techniques.

The Oxygen Advantage® system teaches a structured, science-based method used by health professionals, coaches, athletes and wellness practitioners worldwide.

With over 13,000 certified instructors globally, the Oxygen Advantage® certification has become one of the most recognised breathing education programmes in the fields of performance, health and wellbeing.

https://oxygenadvantage.com/collections/live-certification

09/03/2026

The Moment You Know Your Breathing Is Improving

There’s a moment when you realise the breathing exercises are working.

Not because of a number.
Not because of a technique.

But because your everyday breathing has changed.

You notice it when:
• You stop thinking about your breathing
• You recover faster after exercise
• You wake up without a dry mouth
• Your BOLT score improves
• Your breathing simply feels easier

When those changes happen, the numbers only confirm what is already true.

That’s the difference between doing breathwork
and transforming your breathing.

Because the real question is:
Why practice breathing exercises if your everyday breathing doesn’t change?

If the goal is calm,
your daily breathing should become calmer.

If the goal is resilience,
your breathing under stress should become more stable.

If the goal is performance,
your breathing during exercise should become more controlled and efficient.

Breathing exercises are the method.
A change in your baseline breathing is the outcome.

You know your breathing is improving when it becomes:
• Quieter
• Slower
• Lower
• Easier

When you stop noticing it during the day.
When you recover faster after physical effort.
When you wake up without a dry mouth.

That’s when breathing is no longer holding you back.
And that’s when progress becomes visible.

Because real progress looks like breathing that is:
• Barely noticeable
• Naturally nasal
• Calm under stress
• Controlled during movement

That’s when breathing stops being something you work on.
And starts becoming something that works for you.

06/03/2026

In our latest Oxygen Advantage® podcast, Sandra Bradley spoke about the daily work of coming back — back to the breath, back to the body, back to the present moment.

Not perfectly. Not once. But consistently.

Some days you give 100%.
Some days 40% is your 100%.

The practice is noticing where you are… and meeting it fully.

🎙️ Watch / Listen to the full podcast: https://youtu.be/IEgTUtjb-JU

05/03/2026

Quick Self-Check:
How functional is your everyday breathing… really?

Not during a breathwork session.
Not when you’re concentrating.

But during normal life.

Your baseline breathing pattern influences your sleep, stress levels, focus and performance more than you think.

Breathing exercises are the method.
Baseline change is the outcome.

Measure your BOLT score.
Start paying attention to whether your breathing is becoming quieter, slower, lower and easier.
Because awareness is the first shift.

03/03/2026

Oxygen Advantage® vs Mindfulness for Mental Performance

Mindfulness is powerful.

But what if we looked at breathing not just as awareness —
but as physiology?

🧠 Blood flow to the brain
🫁 Oxygen delivery
⚡ Neural excitability
🧘 Autonomic balance
😴 Sleep quality
🔥 Resilience under discomfort

Oxygen Advantage® includes mindfulness as attention is always on the breath.
But it goes further.

It changes the chemistry.
It changes the mechanics.
It changes the baseline.

Mindfulness observes the breath.
Oxygen Advantage® optimizes it.

Different tools.
Different depth.
Different outcomes.

02/03/2026

Breathing dysfunction is sneaky. It hides behind compensation. Biochemical, biomechanical, and psychological imbalances get absorbed until they feel normal. But that “normal” comes with a cost: tight hips, poor posture, cold hands, fatigue, brain fog, injury.

So what happens when you move with dysfunctional breathing?

The core collapses. The diaphragm—the same muscle that breathes you—is also your spinal stabilizer. It works with your pelvic floor and deep core to create a center that transfers force. When that system is off, strength leaks. Movement feels heavier. Injury risk rises.

And it’s not just physical—it’s neurological.
Hyperventilation reduces blood flow to the brain. Reaction time drops. Decisions lag. The athlete’s edge dulls.

Functional breathing resets the system from the inside out:
Nasal. Diaphragmatic. Low and slow.

That creates a center that holds under pressure.
A body that moves cleanly under load.
And a mind that stays sharp.

Mouth breathing and shallow chest breathing do the opposite.
They disrupt the chain.
The body compensates—poorly. Mechanics falter. Tension builds.

Strength starts with breath.
Organize that first.
Everything else follows.

Functional breathing isn’t just good technique—it’s the backbone of control, stability, and sustainable performance.

28/02/2026

Sandra Bradley doesn’t just train her body.
She trained her nervous system.

After years of pushing performance to the limit, she realised that strength isn’t just built under a bar or with a stone — it’s built in the quiet work no one sees.

Breathing became part of that shift.
For Sandra, breathwork isn’t separate from strength.
It’s part of becoming fully strong.

🎙️ Watch / Listen to the full podcast: https://youtu.be/IEgTUtjb-JU

26/02/2026

Real progress isn’t intensity.
It’s a new breathing baseline.

Breathing exercises are the tool.
A changed baseline is the result.

Address

Galway

Telephone

+35391335536

Website

http://www.oxygenadvantage.com/

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