And that, in a single word encapsulates what we stand for. We work at the ground level, close to the soil. Our work is directed mainly at the Base of the Pyramid (BOP) – our core customers. Our product offerings emanate, literally as well as figuratively, from the soil. As they say, “We come from the Soil. And we will ultimately go back to it”. Well – Mrida as a business, is inspired by the soil…..! Our logo – a plant beginning to take root – also reflects the Mrida philosophy. The color green is symbolic of the eco friendly, vibrant and ethical businesses that the group seeks to bring to life. The bud represents the fruits of our efforts, and would soon blossom into life as the business evolves and grows. Each Mrida business entity – Mrida Renergy & Development (P) Ltd., Mrida Greens & Organics Pvt. Ltd., and Khoj – Journeys of Discovery, represents business models designed to create win-win situations across the spectrum of their association. We work at the ground level (BOP), but dream big and aim high. India is our base but our ultimate objective is to become a global entity. At Mrida, we have embarked upon a journey – one that we firmly believe must be as enjoyable and stimulating as the destination itself. Over time, we hope to generate a Mission, a Movement of individuals and organizations joining us on this journey. Our Vision is to promote vibrant, respected and ethical business organizations that spread happiness, good cheer and well-being, even as they seek to empower, uplift and benefit society at large. Mrida represents financially viable business models that are sustainable and scalable – businesses that not only generate wealth, but disseminate it across the spectrum – ‘Virtuous Circles’ that feed upon themselves, becoming bigger and stronger as they go along.
