10/04/2026
Half of skiers admit they’ve worried about losing someone on the slopes. Yet the tech meant to solve it? Nobody’s rating it highly. Not a single person in our research called existing solutions “extremely effective.”
In partnership with now, we surveyed regular, experienced skiers and snowboarders, and the message was clear: there’s a gap between how much people care about safety on the mountain, and whether current tools are actually closing it.
This gap is exactly why LifePass exists, making the slopes safer every day.
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