RAGÙ Communication

25/11/2025

𝗔 𝗿𝗲𝗱 𝗹𝗶𝗻𝗲. 𝗔 𝘀𝗵𝗮𝗿𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝗔 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗮𝗻𝗰𝗲.

To mark the International Day for the Elimination of Violence against Women, Serie A Women brought the campaign back to the pitch — turning a symbolic gesture into a visual statement with real weight.

The midfield line was coloured red.
One side of the field stayed empty.
Players, coaches and referees all stood together — on one side only.

An image that doesn’t explain. It positions.
Respect inside. Violence out.

The red line that draws the limit: visible, absolute, and non-negotiable.

A simple act, made iconic by clarity.
A message that moves beyond football.
An idea we developed and brought to life, with purpose as its strongest voice.

21/05/2025

Serie A Women
A system shaped by purpose, powered by culture.
Built to reflect the true energy of the game.

The rebranding of Serie A Women is more than a visual shift — it’s a strategic repositioning shaped around values, language and momentum.

From brand platform to tone of voice, naming to narrative, every layer was designed to move.
To inspire. To connect. To lead.

This is the wrap-up.
The system in motion.

GAME ON.

15/05/2025

Serie A Women has a new identity.
A brand system designed to reflect the true energy of the game, the language of new generations, and the vision of those who live this sport — every day.

Naming, brand platform, tone of voice, payoff, visual identity, personality.
Each element shaped to turn values into voice, and voice into culture.

GAME ON is more than a payoff.
It’s a mindset. A signal to accelerate — on and off the pitch.

La nuova Serie A Women si presenta come un brand che parla la lingua delle nuove generazioni, ascolta la voce dei tifosi, riflette l’energia delle atlete

12/03/2025

Bringing the new visual identity of Serie A to life through Architectural Branding.

Our work with Serie A focused on giving continuity to its new visual identity, ensuring a seamless transition from design to real-world spaces. Through Architectural Branding, we enhanced key locations like the VAR rooms and the headquarters spaces, making the brand a tangible part of the league’s environment.

A refined yet impactful way to reinforce Serie A’s presence, in a project where design meets emotion, enhancing the visual power of the brand.

05/03/2025

For years, we’ve been working side by side with Sara Assicurazioni, supporting the evolution of its brand identity 🤝.

From crafting a distinctive visual identity to transforming it into a phygital experience, we’ve brought their insurance products to life through seamless design solutions.

Our collaboration extends beyond digital and print, translating Sara Assicurazioni’s essence into BTL materials and interior design projects for their agencies. A 360° approach where brand presence meets tangible experiences 🚀.

27/02/2025

When Aeroporti di Roma tasked us to give their Fly & Visit Rome service a distinctive voice, we knew the challenge was to innovate and connect with an international audience ✈.

Introducing WonderOver: a concept that redefines the layover as an opportunity for discovery, combining the passion of travel (Wanderlust) with the practicality of layovers.

This multi-subject campaign is designed to highlight ADR’s excellence as a leading European Hub and its commitment to enhancing passenger experiences.

Through this initiative, we celebrate ADR’s innovative spirit and its pursuit of making every moment count. With this campaign we took home the First Prize at the Key Awards for Best Web Campaign 🏆.

Proof that when creativity meets purpose, amazing things happen.