25/11/2025
𝗔 𝗿𝗲𝗱 𝗹𝗶𝗻𝗲. 𝗔 𝘀𝗵𝗮𝗿𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝗔 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗮𝗻𝗰𝗲.
To mark the International Day for the Elimination of Violence against Women, Serie A Women brought the campaign back to the pitch — turning a symbolic gesture into a visual statement with real weight.
The midfield line was coloured red.
One side of the field stayed empty.
Players, coaches and referees all stood together — on one side only.
An image that doesn’t explain. It positions.
Respect inside. Violence out.
The red line that draws the limit: visible, absolute, and non-negotiable.
A simple act, made iconic by clarity.
A message that moves beyond football.
An idea we developed and brought to life, with purpose as its strongest voice.
