Ruache

03/01/2026

Honestly… I didn’t think anyone else felt this way.

When I started reacting to perfumes I used to love, I thought it was just me. Thought I was being “sensitive.” Thought I’d have to give it all up.

But sharing little parts of my story has made one thing really clear:
I’m not alone.

So this is a big thank you, to everyone who’s messaged, commented, shared their own experience (privately or publicly), and just made this feel less isolating.

What started as a quiet shift in my lifestyle has turned into something I want to investigate and understand more deeply. I’ve been learning how to craft scent the clean, conscious way, and I’ve been diving into the truth behind what’s really in our bottles.

The more I share, the more I hear.
The more I learn, the less I can ignore.

People will say “clean perfume” is just a marketing angle. But the migraines, the skin reactions, the cloudiness? That’s not marketing. That’s my body talking.

I didn’t even know “clean beauty” was a thing before I started feeling the effects. But now I do. And I won’t un-know it.

So I’m staying curious. Asking better questions. Documenting what I find.
And I’m grateful that so many of you are here with me.

Here’s to seeing where this all leads. 🧡
Let’s keep going.

14/12/2025

Silk press = gone.
But my clean perfume? Still catching compliments.
Wore Ellis Brooklyn Guava, fresh, safe, and stayed on way longer than I expected.
No headache. Just a scent that showed up for me. 🧡
“Might be the one… but I’m testing a few more. Stay tuned.”

12/12/2025

Sometimes it is not “just you”. It might actually be the perfume.

If you are getting headaches, brain fog, or darker/red around the areas you spray, your body is giving you feedback. You are not being dramatic.

You do not have to stop wearing scent. You might just need a formula that respects you back.

👉 Comment 1, 2 or 3 if any of these signs feel like you 🧡

13/11/2025

I spent the day soaking up every honest insight I could find from speakers, founders, marketers and doers at The Business Show yesterday.

if you’re building something I hope this hits you at the
right time, too.

Comment which of these hit the hardest?

11/11/2025

Every post. Every DM. Every follower.
Thank you for coming with me so far 🧡

I’ve got so much more to share, and I’m just getting started.

17/10/2025

📍Looking for clean perfumes you can actually try IRL?
I tried the Cherry Stem by Phlur at Space NK and yeah, it smells good.
It’s phthalate-free, uses a water-forward base, and leans fruity, spicy, slightly provocative. 🍒🔥
But like most perfumes, it still hides behind “Fragrance / Parfum”, and includes common allergens like Limonene and Coumarin.
Start with Space NK, but go informed.
➡️ Is it the worst? No.
➡️ Is it fully transparent? Not quite.
➡️ Is it a step in the right direction? Maybe.

12/08/2017

21/03/2013

Happy Thursday BH Beauties! We have the weekend on our minds & we're thinking about which looks to wear.

Tell us, what looks are you going to rock this weekend and which BH products do you plan on using?