07/11/2025
Earlier today, we joined H.E. President William Samoei Ruto as he officially launched the National Youth Opportunities Towards Advancement (NYOTA) Project, at Mumias Sports Complex, Kakamega County.
The NYOTA Project is anchored on five key Components: Business Support (110,000 youth), Apprenticeships (90,000 youth), Savings Mobilisation under the NSSF Haba Haba Scheme (190,000 youth), Digital Literacy and Employment Systems Training (600,000 youth), and Recognition of Prior Learning (20,000 youth), totalling 820,000 beneficiaries.
Today, 12,155 beneficiaries of the Business Support Component from Cluster 1 (Western Counties Cluster) successfully received their First batch of the grant after H.E. the president launched the project. This marks the start of the nationwide rollout, where 70 youth in each of the 1,450 wards will receive their share of the business grant to spur local enterprise.
As directed by H.E the President during the launch today, the remaining clusters will within the next two weeks utmost undergo entrepreneurship and business skills training and receive their respective disbursements.
The NYOTA Project is a key pillar of the Bottom-Up Economic Transformation Agenda (BETA), empowering young Kenyans to drive inclusive growth and shape the nation’s economic future.