Tengku Chanela Jamidah

Tengku Chanela Jamidah Skin, Clean Fashion and Wellness for Women
Founder Content & Behind the scenes
Building Rodeo Park - a skin safe elevated essentials brand

Jamidah is a champion for change. Actively involved in the fashion and beauty industry at a young age - she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Appearing in various print media and TV since young, she has used her influence and platform to encourage and empower women and young entrepreneurs to find passion and creativity for good. Recognised as Malaysia's Harpers Bazaar’s Most Stylish, Womens Weekly’s Great Women Of Her Time, Elle Style Awards Inaugural Judge and a speaker at the Women’s OIC as well as many others. Now residing in the US, she finds comfort in helping others heal through "JIWA" her holistic wellness brand, creating the first ever Malaysian inspired ritual. She is a proud activist on social and humanitarian issues as well as patron of several NGO's (non-profits). Jamidah is an advocate of Medicinal Cannabis and working to support legalisation across Asia - creating strategic partnerships in the public and private sector. Jamidah founded HALAL HEMP in August of 2021, with a focus on education and partnerships, inspiring halal medicinal Cannabis certification and adoption in the East. Since the initiative has now taken off, she is due to launch the HALAL HEMP marketplace this summer.

choose people who choose you. period❣️thank you for always hopping on a plane to see me no matter the distance .milan_ ...
03/12/2025

choose people who choose you. period❣️

thank you for always hopping on a plane to see me no matter the distance .milan_ we will have funny (and crazy) stories until we are old and wrinkly - US, Asia and Australia 😂 love you!

02/12/2025

There was no way I was going to put a drug in my body 🙅🏻‍♀️

So when I found out that there was a natural OTC G L P 1
I had to try it! I’ve been struggling with my body these past few years because it’s hard to exercise with a skin condition. And my tummy and Fupa area was the hardest to reduce. I admit I’m an emotional eater and my family call me the snack captain cause I’m such a foodie and sweet tooth 🍫😂

But after just a few hours of taking my pill, I noticed the immediate effects. I felt full faster and satiated. I didn’t have all the cravings and ate smaller portions. I was blown away! And now I can fit into clothes I haven’t worn in years.

So the science behind evolv is that they created a brand new molecule - a peptide using yeast as a host instead of a synthetic. Results don’t take weeks, you can feel it in a few hours. And the best part is that Doctors recommend this too so you know it’s legit.

Advice from a woman over 40, take the help sis! No risks, zero side effects and it’s all natural!

This is why I 🫶🏼

30/11/2025

If you’re gifting this holiday 🎉 or looking for clean and non toxic clothing to attend your parties. You can still shop big brands like 🙏🏼

Synthetic fabrics carry toxic dyes, forever chemicals and endocrine disruptors - for anyone with sensitive skin and hormonal issues you probably want to avoid this.

and I decided to put together a list for you where you can find curated brands (mid-range) fashion, beauty and skincare that are clean and zero polyester.

Comment “glow - up” to download the free list so you can shop with confidence and show up in style! 💅🏼 👗

Black Friday generally is a huge turn off for me 😭 This push for consumption especially by fast fashion brands just make...
29/11/2025

Black Friday generally is a huge turn off for me 😭 This push for consumption especially by fast fashion brands just makes this industry even more dangerous. The chemicals from textile industry and what it’s doing to our bodies….

🚩 Huge red flag

But sometimes there are brands that are worth the investment. And these companies are setting the standards for non toxic intimates, sleepwear and basics. Curated this list for the women who have an eye for style and detail. So grab them now while they are on sale! 🛍️

Because nothing synthetic should touch your pink bits 👙

Save this post so you can always refer to this post when you’re on the hunt for new un**es.



Closer to my dreams…✨2025, what a ride it has been. In a few days, it will already be the last month. Where did the time...
28/11/2025

Closer to my dreams…✨

2025, what a ride it has been. In a few days, it will already be the last month. Where did the time go?

This year, I decided I was no longer in my healing era. That all the saved motivational quotes, the online self-development courses, the hundreds of meditations were not going to help me anymore. I just needed to gather my courage and finally be ready to choose me, the contradictory INFJ that I am. The one who can vibe to a Clipse album and then hold space for a stranger to pour their heart out because my energy feels safe.

I am that woman.
The one who reacts intensely to the moon and the changes of the weather, it’s called geo-sentient btw.
The one you feel is an old soul.
The one who will tell you to never talk badly about yourself.
The one who becomes your mirror and forces you to confront yourself, even when it hurts.

And at times I confuse myself. Like who are you and what do you freaking want? But I get it now 😂

I have a dream that is not defined by anyone on social media, or by any external influence. Call me delusional, but I have always been that way. And you better believe it has gotten me into rooms you’d never expect, awards and recognition at the highest levels of the industries I was in.

Why? Because I was operating at the highest frequency. And when you do that, it’s like a floodgate opens. Your dreams start becoming reality.

So let a 42-year-old feel herself every once in a while. I deserve to believe that I’m still beautiful. that my best days are yet to come. I can still dream that my skin will improve and my body will get fitter. Because those are just the smaller parts of the bigger one. The bigger dream has always been to serve. But I’m adding this part to it. To be even more unapologetically in alignment with my highest power and my truth. In authenticity. Every single little choice, every decision, every day.

That’s the new dream 🤍

If you’ve ever been curious about natural alternatives… this is your sign 🌿✨Tiger Milk Mushroom has replaced every aller...
23/11/2025

If you’ve ever been curious about natural alternatives… this is your sign 🌿✨

Tiger Milk Mushroom has replaced every allergy pill in my house - Zyrtec, Claritin, all of it.
Itchy eyes, runny nose, allergies - gone… and even works for asthma!

And Pegaga (Gotu Kola) has been part of my TSW recovery for years - healing my gut, calming inflammation, and supporting my skin from the inside out.

I don’t gatekeep things that genuinely changed my life, especially when it comes to skin sensitivity, eczema, or respiratory issues and trust me when I say I have recommended this product to so many of my friends and family and they say it works for them too 🙏🏼

They’re clean, natural, and now 35% off, so if you’ve ever been curious… this is honestly the best time 🛒

Comment “getpurelyb” and I’ll send you the link based on your location 💚✨

They ship to the US, malaysia and all parts of the world.



Have you ever walked into a “networking” event and felt the room was transactional, performative, or just cold?The Align...
23/11/2025

Have you ever walked into a “networking” event and felt the room was transactional, performative, or just cold?

The Alignment Room was the complete opposite🪬

and I met on 11.11. A few days later she planted a seed in my heart to create a space. Not for networking, but for alignment.
The next day I met and instantly knew she and were meant to support this vision. From there, the room formed itself.

I wanted it small and intentional.
Women of calibre who lead with soft power, purpose, and integrity. Women building from truth, not ego. Your frequency determines your community, and when you operate from authenticity, you attract the people who help you rise.

Some of the women had never met me before. One I met only the night before.
Yet the connection was immediate. There was a hunger for realness, vulnerability, and depth.
We created a space with no performance, no posturing, and no judgement. Just women being fully themselves. 🙏🏻

Inside the circle, I guided the women to share three things: their story, their mission, and their ask.
Not the usual “connect me to someone in marketing” type of ask.
The question was: “What do you need to be more in alignment with who you are becoming?” ✨

When we are misaligned emotionally, mentally, or physically, it affects everything. But when we return to ourselves and are held by women doing the same, life, creativity, leadership, and decisions begin to flow.

In that room, women shared their truths.
A founder launching an ethical jewellery brand.
A woman who stood on Shark Tank.
Women who lost everything and rebuilt.
Women rising from their rock bottom.
It was soft, raw, and truly magic.

And this is only the beginning of The Alignment Room.
If this is the kind of community you have been craving, a space to be seen, held, and supported, send me a DM. The next one is already in the works for the new year.

Thank you to my co-host Anna, to our sponsor Sheena and to every woman who walked in with an open heart ♥️

Dubai…. You have cast a spell on me 🪄In the day I’m taking meetings and at night, I get to play 💃🏻 the perfect balance. ...
17/11/2025

Dubai…. You have cast a spell on me 🪄

In the day I’m taking meetings and at night, I get to play 💃🏻 the perfect balance.

There’s just something about the women I’ve been meeting here. They are ambitious and high calibre, but also intentional and doing great things in the world.

It’s been so inspiring to build community so quickly that I’m even throwing one last event before my departure on Friday ✈️

Swipe to see all the words that have resonated with me and my recent entrepreneurial journey. Let me know if it resonates with you too 🩵

16/11/2025

Wearing polyester to the gym is the wellness equivalent of smoking a cigarette.
Most people had no idea… but now the data is loud: polyester sheds microplastics, disrupts your hormones, weakens your immune system, and gets absorbed even faster when you sweat.

This is why I’m building natural-fibre, skin-safe alternative for women who care about their health as much as their style.

You deserve to know exactly what you’re putting on your body.

The set I’m wearing here is the Studio Set - 91% modal, 9% elastane.
Breathable, hypoallergenic, and made for sensitive skin.
No irritation. No toxins. No compromise.

Pre-orders are coming soon.
Your skin (and your hormones) will thank you 🤍✨

💧 We filter our water.🍇 We choose natural foods.🧴We invest in clean beauty.But the moment we sweat… we are wearing polye...
15/11/2025

💧 We filter our water.
🍇 We choose natural foods.
🧴We invest in clean beauty.

But the moment we sweat… we are wearing polyester - the most chemically-treated fabric in our closet.
And we call it “wellness.”

Your skin is your largest organ.
It absorbs everything, especially when your pores are open during a workout. So if you’re doing all this work to protect your body… why skip the one thing touching you the most?

This is why I created the Skin-Safe Studio Set 🤎 made with certified TENCEL™ Modal. A fabric that’s breathable, hypoallergenic, and made for sensitive skin.
No toxic dyes. No PFAS. No endocrine disruptors sitting on your skin while you sweat.

Just softness, purity… and fabrics that respect your frequency.

If you want to be the first to shop the drop,
comment “skinsafe” and I’ll add you to the waitlist 💌

Your wellness routine deserves better.
So does your closet.

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My story

Tengku Chanela Jamidah is a champion for change, actively involved in the fashion and retail industry at a young age she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Her first fashion project The ULTRA 10 received much recognition and was awarded the Innovation in design and sourcing award from the Ethical Fashion forum based in the UK. The collection launched in Shanghai and showcased from Colombo to Paris received much attention from the ethical fashion industry as well as receiving many other accolades. Moving onto greater things with Jonathan Liang and Thavia, TCJ has indeed become a well known fashion icon and influencer through her various collaborations and initiatives. With her focus now on growing her cosmetics line DIDA, her passion not only extends to creative direction but also in brand and product development. TCJ recently brought in one of the premier Event Furniture rental companies from Singapore called The Events Store which has produced events such as Singapore fashion week and high end clients such as Jaguar and Tiffany & Co. Of late, she has been invited to speak at Women's conferences sharing about her experience as an entrepreneur and business owner. A motivator who is all for Women Empowerment, being a mother of two and actively involved in her children's lives. Despite juggling numerous enterprising efforts her children are what keeps her inspired and motivated to contribute as best she can to society with much energy and passion.

Now residing in the US, she finds comfort in helping others heal through “JIWA” her experiential sound therapy sessions, speaks through her podcast “THE MALAYS” and is a proud activist on social issues and causes that is close to her heart. Beginning January 2020 she was appointed a patron on MASA Society - a Cannabis NGO with a focus on human rights.