Tengku Chanela Jamidah

Tengku Chanela Jamidah Skin, Clean Fashion and Wellness for Women
Founder Content & Behind the scenes
Building Rodeo Park - a skin safe elevated essentials brand

Jamidah is a champion for change. Actively involved in the fashion and beauty industry at a young age - she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Appearing in various print media and TV since young, she has used her influence and platform to encourage and empower women and young entrepreneurs to find passion and creativity for good. Recognised as Malaysia's Harpers Bazaar’s Most Stylish, Womens Weekly’s Great Women Of Her Time, Elle Style Awards Inaugural Judge and a speaker at the Women’s OIC as well as many others. Now residing in the US, she finds comfort in helping others heal through "JIWA" her holistic wellness brand, creating the first ever Malaysian inspired ritual. She is a proud activist on social and humanitarian issues as well as patron of several NGO's (non-profits). Jamidah is an advocate of Medicinal Cannabis and working to support legalisation across Asia - creating strategic partnerships in the public and private sector. Jamidah founded HALAL HEMP in August of 2021, with a focus on education and partnerships, inspiring halal medicinal Cannabis certification and adoption in the East. Since the initiative has now taken off, she is due to launch the HALAL HEMP marketplace this summer.

We all have fashion-dreams in Paris.. and some of my biggest career moments began in this city. Returning here before la...
06/11/2025

We all have fashion-dreams in Paris.. and some of my biggest career moments began in this city. Returning here before launching felt like the perfect segue to starting the brand ✨

This time, it was different. I had outgrown the version of myself who chased trends and wore things just to be seen. It was a quiet resilience: knowing who I was internally and reflecting that on the outside. The world has changed… and so have I. Paris is no longer the only global fashion capital. Influencers aren’t merely role-models: they’re leaders, activists, the grandma on TikTok posting her fits and life advice. K-pop is.. well popular, youth are leaving behind bad habits, giving themselves permission to choose their own path and even becoming more emotionally regulated. Gone are the days when a brand simply told you to “wear this” without question. People are more discerning- they follow values, align with movements that reflect their inner truth🫶🏼

Although Paris was a beautiful stop en route to Dubai, I wasn’t sure if I was happy or melancholic… or if it was just three hours of sleep on the plane 😴 But it became a reminder: to let go of old versions of myself that were meant to die, to shed what I no longer needed, and to fully step into this grown version of me.

The one who cares about people, not things. The one who’d rather sit at a table with humanitarians than influencers. The one who chooses a day on the beach over a night at the club. The one who finally chooses herself and her own peace over anyone else’s opinions.

And now the question is: How do I build a brand without sacrificing my integrity? How do I build a brand that people gravitate toward because they see it as a mirror of their values and their worth? 🪞

Join me for the inaugural World Frequency Day on 11/11! ✨🌍 I will be speaking at the  in Dubai in collaboration with  an...
01/11/2025

Join me for the inaugural World Frequency Day on 11/11! ✨🌍

I will be speaking at the in Dubai in collaboration with and , together with artists, business leaders and wellness experts from around the world.

I’ll be on stage at 11:45am presenting “The Frequency of Fabrics” 〰️🤎✨

On 11/11 at 11:11 AM (local time), people around the globe will take a moment to use sound, stillness, movement, or intention to reconnect, with ourselves and each other.

Take 10 seconds while waiting for tea or coffee:close your eyes, breathe, tune in!

How you can participate:

• Host a gathering, big or small
• Invite your community to join
• Pause at 11:11 AM for a shared moment of awareness
• Share your moment with

This is a global wave of presence, resonance, and unity.

Will you tune in? 📡〰

30/10/2025

Have you ever thought about getting a hand massager? 😅
I know, it sounds funny… until your fingers start feeling stiff after hours of typing, texting, or scrolling.

When I was pregnant for the first time, I developed carpal tunnel - and ever since then, my hands get sore when I overuse them.

So I tried the CINCOM Portable Hand Massager, and honestly, it’s become part of my little home ritual.

It’s cordless, compact, and has gentle airwave kneading with adjustable heat settings.

Every time I use it, my hands feel looser, warmer, and deeply relaxed 🤍

If you’re someone who works with your hands all day or just loves a good self-care moment - trust me, this one’s worth it.

🛍️ Available now on Amazon
💸 Use code: M6SJWL7D
👉 link in bio

29/10/2025

I was going to write a long caption but the video speaks for itself. 🤷🏻‍♀️ I just felt called to share and I hope you enjoy it ♥️🤗

Just because something is branded, packaged and worn by a celebrity doesn’t mean that it’s safe. Most corporations are t...
29/10/2025

Just because something is branded, packaged and worn by a celebrity doesn’t mean that it’s safe. Most corporations are taking advantage of women and exposing their bodies to all kinds of toxic chemicals that are making us sick 🤢

Did you know that 80% of breast cancer is hormonal? There’s a study that shows the microplastics in your bras are leeching into your skin causing endocrine (hormonal) disruption.

You do the math sis 🤔

The great part about switching to natural fibers in 2025 is that your wardrobe doesn’t have to be filled with hippie or basic looking clothes. You have options! 🤎

Start by swapping out your intimates. Comment “daylight” and I’ll send you my curated list 📥

Anything that’s polyester and touching your pink spots needs to GO, like yesterday 🗑️Then slowly introduce natural fiber...
29/10/2025

Anything that’s polyester and touching your pink spots needs to GO, like yesterday 🗑️

Then slowly introduce natural fibers to your wardrobe while shopping. Look I get it, you’re starting to become more wellness conscious too, but you’re also a fashion girlie. Nobody is shaming you, but encouraging you to make better choices and it is possible. There are sooo many chic brands with cute pieces that you don’t have to sacrifice your style sis 😍

But first, download my free non toxic I times guide for free. Just comment “daylight” and I’ll send it to your inbox!

After failure. After doubt. After everything falls apart 😳 This second live is about becoming - mindset, lessons and reb...
28/10/2025

After failure. After doubt. After everything falls apart 😳

This second live is about becoming - mindset, lessons and rebuild with my incredible leadership coach

Vote below on your favourite topic for the live👇🏼

28/10/2025

Habibi, come to Dubai! 🌹

So many exciting updates from ✨ Our second round of samples is in the works, and I’ve decided to focus on three signature pieces - the Studio Set, the Daylight Linen Set, and the Slowburn Dress - which I’ll be showcasing on in DUBAI 💃🏻

This incredible event is organised by at

I’m so grateful to be presenting my “Frequency of Fabrics” mini workshop - teaching you about the vibrational frequency of natural fabrics and how what you wear can truly shift your energy. 🌿

🕊️ It’s all happening 11.11 - November 11 at 11:11am.

You can join in too, from wherever you are, by doing something that raises your vibration:
〰️ A nature walk
〰️ Meditation
〰️ Journaling
〰️ Breathwork
〰️ Reiki
〰️ A women’s circle
〰️ Cacao ceremony
〰️ Dance
〰️ Sound healing

And remember - wearing natural fibers raises your vibration too. 🤍

Don’t forget to use and tag and so I can witness your beautiful energy and moments of alignment.

Let’s make this a global frequency activation 🌍🙏🏼🤍📡

Sometimes when I’m not thinking about growing my business, I get to play.  And think about love ♥️  Chicago freestyle My...
23/10/2025

Sometimes when I’m not thinking about growing my business, I get to play. And think about love ♥️



Chicago freestyle
My favourite mistake
Strangers
Twenties
Like I want you

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Kuala Lumpur

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My story

Tengku Chanela Jamidah is a champion for change, actively involved in the fashion and retail industry at a young age she has embarked on a journey that has brought her much success in Malaysia as well as the rest of the world. Her first fashion project The ULTRA 10 received much recognition and was awarded the Innovation in design and sourcing award from the Ethical Fashion forum based in the UK. The collection launched in Shanghai and showcased from Colombo to Paris received much attention from the ethical fashion industry as well as receiving many other accolades. Moving onto greater things with Jonathan Liang and Thavia, TCJ has indeed become a well known fashion icon and influencer through her various collaborations and initiatives. With her focus now on growing her cosmetics line DIDA, her passion not only extends to creative direction but also in brand and product development. TCJ recently brought in one of the premier Event Furniture rental companies from Singapore called The Events Store which has produced events such as Singapore fashion week and high end clients such as Jaguar and Tiffany & Co. Of late, she has been invited to speak at Women's conferences sharing about her experience as an entrepreneur and business owner. A motivator who is all for Women Empowerment, being a mother of two and actively involved in her children's lives. Despite juggling numerous enterprising efforts her children are what keeps her inspired and motivated to contribute as best she can to society with much energy and passion.

Now residing in the US, she finds comfort in helping others heal through “JIWA” her experiential sound therapy sessions, speaks through her podcast “THE MALAYS” and is a proud activist on social issues and causes that is close to her heart. Beginning January 2020 she was appointed a patron on MASA Society - a Cannabis NGO with a focus on human rights.