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Hi, I’m Aniekan Ekong , a copywriter for Wellness and Relationship brands. Helping brands and coaches communicate their message with clarity and impact.

08/11/2025

I’ll never forget the silence on the other end of the Zoom call. 🎯

I had just finished my "perfect" pitch to a dream client. I’d shown them the graphs, the features, the pricing tiers. Crickets.

I took a deep breath and scrapped the entire script.

"Look," I said. "Forget the slides. Let me tell you about a customer of mine, Maria. She runs a small bakery. Every Sunday night, after putting her kids to bed, she'd lie awake, her mind racing with worries: Did I order enough flour? Is the schedule for the week right? Will the new hire show up?

She called it 'The Sunday Scaries.' Then, she started using our software. It wasn't the inventory tracking that changed things—it was what that tracking gave her. For the first time in years, she watched a movie with her husband on a Sunday night without that knot in her stomach. She got her peace of mind back."

The energy on the call shifted instantly. The CEO smiled and said, "You just described my life."

We got the deal. Not because of our features, but because of Maria's story.

Moral of the story? People don't buy software. They buy a solution to "The Sunday Scaries." They buy a good night's sleep. They buy a story they can see themselves in.

What's the real story your business is selling?

06/11/2025

We’ve all met these three characters, and they all live in our heads.

There’s Valerie, the Optimist, who starts her day convinced the coffee is always half full.
Then there’s Rebecca, the Pessimist, who grabs an umbrella on a sunny day because something must go wrong.
And finally, Anna, the Realist; she notices the clouds but still plans the picnic with an umbrella packed, just in case.
For a long time, I thought the goal was to be like Valerie. “Good vibes only,” right?
But then real life happened, projects failed, people disappointed me, and the news felt like a daily storm.
I learned that forced positivity doesn’t build strength; it builds denial.
So I stopped trying to be endlessly upbeat and started practicing something far more sustainable: realism with hope.
Ancient wisdom once said that “a cheerful heart has a continual feast.”
To me, that means choosing joy within reality, not outside of it.
Here are three mindset shifts that helped me find that balance:
1. Kill the Comparison Game.
Scrolling through social media can feel like watching everyone else’s highlight reel while you’re stuck in the behind-the-scenes.
That habit feeds insecurity and robs joy.
The Realist’s Take: You won’t be part of every event, trend, or viral moment – and that’s okay. Focus on your own story, bloopers and all. The ordinary parts are what make it real.
2. Filter Everything Through Gratitude.
The world is quick to point out what’s broken.
A realist doesn’t deny that; they just make a conscious effort to look for what’s still working.
The Realist’s Take: Keep a One-Positive-Thing journal. One line a day is enough. It trains your mind to spot beauty and opportunity even on tough days.
3. Audit Your Circle.
Energy is contagious – and negativity spreads faster than the flu.
You can care for others without carrying their chaos.
The Realist’s Take: Be kind, be peaceful, but protect your mental space. If you spend your time around constant cynicism, you’ll start thinking that way too. Guard your mindset like your most valuable asset.
The goal isn’t to wear a fake smile through every storm.
It’s to walk through life awake, resilient, and ready for both the sunshine and the rain.
So tell me – are you more of an Optimist, Pessimist, or Realist?
And what’s one habit that keeps you grounded no matter what life throws your way?

07/10/2025

We all have that one moment.
The one that makes you stop and think — something has to change.

For some, it’s a health scare.
For others, it’s waking up exhausted for the tenth day in a row.
And sometimes, it’s the quiet realization that you’ve been running on empty for too long.

Wellness isn’t a luxury. It’s the foundation that keeps everything else standing — your work, your relationships, your purpose.

Yet for years, many of us treated it like an afterthought. We powered through burnout, ignored the signs, and called exhaustion “normal.”

Until something shifted.

That’s the moment wellness becomes non-negotiable — when you decide that your body, your peace, and your energy matter just as much as your to-do list.

It’s not about perfection.
It’s about presence.
Choosing to rest, eat better, move more, and breathe deeply — not because you have to, but because you finally want to.

So I’ll ask you this:
👉 What was the moment you realized wellness was non-negotiable for you?

Share your story below.
Someone out there might need to read it today.

28/09/2025

Best Copywriting Signature 👇👇👇

26/09/2025

“You’re not a leader if your absence feels like a relief.”

Leadership isn’t about titles.
It’s about presence.

Do people feel stressed or inspired when you walk into the room?
That’s the real test.

22/09/2025

I was working on the About Us page for a friend’s bakery.

The first draft said things like:
Before: “We use organic ingredients to bake fresh bread daily.”

Nice, but generic. You could swap the bakery’s name with another and the line would still fit. That’s a problem.

So I asked her a simple question: “Why did you start?”

She lit up.
She told me about growing up in her grandmother’s kitchen, the smell of fresh bread on Sunday mornings, and how those memories shaped her dream of opening a bakery.

That’s when the story clicked.

After:
“Our bakery was born from Sundays in Grandma’s kitchen—the sound of her wooden spoon against the bowl, the smell of warm bread filling the air. Every loaf we bake carries that memory of home and togetherness.”

Do you see the shift?
The first version talks about ingredients.
The second version makes you feel something.

That’s the power of storytelling in copywriting.

3 lessons from this project:
1️⃣ Generic is forgettable.
2️⃣ Your story is your edge.
3️⃣ Details matter.

👉 Your About Us page isn’t just a formality. It’s your secret weapon.
Does yours tell a story?

19/09/2025

🚫 5 skincare mistakes costing you healthy skin

❌ Over-cleansing
Your skin needs balance, not constant stripping.

❌ Skipping sunscreen
The glow fades fast when UV damage builds up.

❌ Layering too many actives
More isn’t always better — it’s irritation in disguise.

❌ Ignoring your neck
Your skincare routine shouldn’t stop at your chin.

❌ Expecting overnight results
Consistency beats quick fixes every time.

✨ Smart skincare isn’t just about products, it’s about the words that guide the routine.
✍️ That’s where copywriting comes in.

16/09/2025

I once hit “publish” on a post I thought would do well.
The problem?
It flopped—and not because the idea was bad.

The mistake was mine. I didn’t slow down to check a few simple things before posting. What I thought was “done” actually wasn’t ready for my audience. That moment taught me that good content isn’t just about writing—it’s about reviewing with intention.

Here are 3 things I now check before I post anything:

1. Clarity: Is my point simple enough that someone scrolling can get it in seconds?

2. Value: Does it give the reader something—insight, encouragement, or a takeaway they can use?

3. Hook: Does the opening line spark curiosity or make them want to keep reading?

Since I started using this checklist, my content has landed better, sparked more conversations, and actually connected.
Next time you’re about to hit “post,” pause and ask yourself: Does it pass the clarity, value, and hook test?

15/09/2025

The difference between a bad caption and a good caption isn’t luck.
It’s small tweaks that change how your audience feels when they read it.

I put together a carousel that shows 10 real examples of bad captions vs. good captions—and why the good ones work.
You’ll see how:

Vague captions become specific.

Demands turn into invitations.

Claims transform into proof.

Swipe through, save your favorite, and tell me—
👉 Which “bad vs. good” example hit home the most for you?

12/09/2025

When it comes to copywriting, everyone has a weak spot.
For some, it’s writing headlines.
For others, it’s crafting calls-to-action.
And for many, it’s editing their own words.

The truth? Even pros have blind spots. What makes them stand out is knowing where they struggle—and finding ways to improve.

✅ Headlines? Borrow the language your customers actually use.
✅ CTAs? Clarity beats pressure.
✅ Editing? Read your copy out loud—your ear will catch mistakes.

Weak spots aren’t failures. They’re opportunities to grow.
What’s yours?

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