24/10/2025
Let’s raise awareness, honour lives affected, and reaffirm our commitment to equitable access to care and improved survival for all.
This year’s theme, Every Story is Unique, Every Journey Matters, reminds us that every journey carries a story of strength, resilience, and hope.
Breast cancer is the most common cancer among women worldwide, with 2.3 million new cases and 670,000 deaths recorded in 2022 (World Health Organisation). Yet, when detected early, survival rates can reach 99% (CDC, 2024). This is a reminder of how early detection saves lives.
For the rest of October, we’ll be sharing helpful tips, inspiring stories, and important information to encourage early detection and support those affected.
Let’s continue to raise awareness, promote screening and early detection, and support those on their healing journey. Together, we can make every story count.