06/11/2025
At Swedish Glow, it’s all about your ritual.
Founded by Elin Hellqvist, Swedish Glow was born from a simple yet powerful belief: that confidence starts with feeling good in your own skin.
Elin’s journey began with a love for Scandinavian simplicity and a desire to create honest, effective rituals that celebrates natural beauty. Her mission? To bring that signature Swedish glow to people everywhere — with products that gas that extra you always wanted.
“Building Swedish Glow has been about more than beauty — it’s about self-care, balance, and a little bit of everyday luxury,” Elin shares.