The Phoney Club

The Phoney Club ~Reinvent Reality~
Rotterdam based design studio. T H E P H O N E Y C L U B
www.thephoneyclub.com

Immaculate taste, razor-sharp instincts, a strategic mastermind with Brabantse roots (iykyk): meet Britt. Technically "n...
23/02/2026

Immaculate taste, razor-sharp instincts, a strategic mastermind with Brabantse roots (iykyk): meet Britt. Technically "new" to the team, though she's been orbiting Phoney for a while now. Mediocrity hates to see her coming. We're making sure she never leaves. ❤️‍🔥

Strategy, Brand identity, Packaging, Campaign & Webdesign for .skincare High in the Himalayan valleys, a woman's face te...
18/02/2026

Strategy, Brand identity, Packaging, Campaign & Webdesign for .skincare

High in the Himalayan valleys, a woman's face tells her story. Here, women do not fight time, they wear their years with pride. Seeing beauty not despite life's marks, but because of them. We call it the soft gaze.

This is the philosophy at the heart of CÎME. Born from the belief that skincare should honour skin rather than fight it. Rooted in Himalayan botanical wisdom, perfected through modern science, and built on deep respect for women as they truly are.

We redesigned the brand to embody that same soft gaze: gentle, grounded, and quietly powerful.

Find the full case on our website.

A Phoney state of consciousness - First mood ☁️🪞🪽We’re exploring the architecture of the in-between. That gentle weightl...
16/02/2026

A Phoney state of consciousness - First mood ☁️🪞🪽

We’re exploring the architecture of the in-between. That gentle weightless moment where conscious fades and imagination begins. Not quite night not yet morning. A soft study of how we rest, drift and briefly disappear into a liminal landscape.☁️☁️☁️☁️

We're excited to share our work for Belgian skincare brand .skincare. CÎME is rooted in Himalayan nature, elevated by sc...
12/02/2026

We're excited to share our work for Belgian skincare brand .skincare. CÎME is rooted in Himalayan nature, elevated by science, and designed for skin that thrives in every season of life.
We developed a brand identity that mirrors this philosophy. Clean, considered and with a soft gaze. From visual language to tone of voice, every element reflects CÎME’s commitment to honest skincare that works with your skin, not against it.

Stay tuned for the full identity system, packaging, web design and campaign 🧡

Last week, we celebrated the arrival of 2026 with a pickle tower, bread sculptures and the most amazing team ❤️‍🔥. We ca...
27/01/2026

Last week, we celebrated the arrival of 2026 with a pickle tower, bread sculptures and the most amazing team ❤️‍🔥. We can’t wait to see what 2026 has in store. We resolve to create originally, push boundaries gently but persistently and say yes as often as we can!

Special thanks to en for the amazing table setting! 🥖🌼🥒

Al zeven generaties wordt er op het landgoed van gebouwd aan een bijzondere visie op natuur en gemeenschap. Deze dromer...
08/01/2026

Al zeven generaties wordt er op het landgoed van gebouwd aan een bijzondere visie op natuur en gemeenschap. Deze dromerige appelboomgaard midden in de Randstad kent een machtig rijk verleden, maar kijkt vastberaden vooruit. Wij ontwierpen een identiteit die beide werelden kan omarmen.

Onze vormgeving weerspiegelt dit evenwicht: weelderige botanische illustraties - klassiek, vol detail - ontmoeten strakke grafische vormen en eigentijdse beeldtaal. Traditie tegenover vernieuwing. Van bewegwijzering tot seizoenscampagnes, elk element nodigt uit: vertraag, proef, verdwaal tussen de bomen en vind er wat groeit - appels, verhalen, herinneringen.

Bedankt Amber, Julius en Liselotte, voor jullie vertrouwen🍎🍎
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A good bag is an autobiography in form, a story held close and worn daily. That is the philosophy guiding NONA. For the ...
11/12/2025

A good bag is an autobiography in form, a story held close and worn daily. That is the philosophy guiding NONA. For the brand’s renewed identity, we crafted a visual world that echoes the same sense of craftsmanship and everyday beauty. A brand designed to evolve - quietly, confidently, and always close to its wearer.🤎

11/12/2025

We’re excited to finally share our brand identity for .handbags – a brand close to our heart 🤍

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The visual identity is a celebration of the essential, showcasing simplicity, authenticity, and thoughtful restraint. By embracing Japanese minimalism and the principles of Shibusa, the brand not only communicates aesthetic refinement, but also a deeper philosophical approach to design and life. One doesn’t have to shout to make an impact - something quietly intentional often resonates more deeply.

Branding voor . Van speelhuis en industrie naar een nieuwe Bredase plek. Na jaren van stilstand komt het oude B+R-terrei...
27/11/2025

Branding voor . Van speelhuis en industrie naar een nieuwe Bredase plek. Na jaren van stilstand komt het oude B+R-terrein weer tot leven. Hier ontstaat dé creatieve thuishaven van Breda.

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Gold! 💛Our design for Ajen won Gold at the Pentawards in the catagory Home, Leisure & Other Markets: E-commerce.Paxpring...
03/11/2025

Gold! 💛
Our design for Ajen won Gold at the Pentawards in the catagory Home, Leisure & Other Markets: E-commerce.
Paxpring turned our packaging dreams into reality.

“Let nature in”: a quiet invitation to bring the outside in. Hidden notes, waiting for those who look closer.

✨ Have a look at the full case on our site. Link in bio.

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