19/11/2025
Just like the to***co industry, ultra-processed food companies use powerful lobbying, marketing, and sponsored science to drive consumption. In 2024, the biggest companies spent more on advertising than the WHO’s entire operating budget! 😢
It’s overwhelming, and honestly heartbreaking, because the health toll is huge, especially for younger generations.
Check out the Conversation article, plus my metabolism book, where I share simple, practical ways to “shelter” from the modern food environment.
Links:
https://theconversation.com/the-ultra-processed-foods-problem-is-driven-by-commercial-interests-not-individual-weakness-heres-how-to-fix-it-269401
https://www.larabriden.com/metabolism-book/
Without policy action and a coordinated global response, ultra-processed foods will continue to rise in human diets, harming health, economies. It’s time to act.