25/03/2026
If you want a biscuit, have the biscuit.
Trying to “outsmart” a craving with a substitute doesn’t always work. In fact, it often backfires. You tell yourself you’ll have yoghurt, or fruit, or something “healthier”… and then 30 minutes later you’re still thinking about the biscuit. Eventually, you eat it anyway and this may end up as more food than if you would have if you’d just had it in the first place.
Fat loss isn’t about perfect food choices. It’s about consistent adherence.
When you allow foods you actually enjoy within your calorie target, you reduce the mental load of dieting. Less restriction → fewer cravings → better long-term compliance. And consistency will trump perfection every time.
However, if one biscuit easily turns into a packet, that’s useful information. For some people, one of anything will trigger an entire cascade of poor choices, which isn’t helpful for long term consistency and adherence (not to mention feeling good about yourself). If you do get the lack of control around a certain food, then it can be good (at least in the first instance) to abstain altogether.
And in that case, having ‘just one’ isn’t a good idea and you’ll be better off finding something else to have with your cup of tea OR removing the expectation for anything with the tea.
It might not be forever - but it might be! Some people can moderate, some people can abstain. Know yourself.
For most people though, a biscuit can just be… a biscuit.