Unbothered Wellness

Unbothered Wellness Systems strategist for wellness + luxury brands. Seamless automations, elevated experiences.

I changed careers almost 10 months ago. Still in the wellness scene, more behind, then in front of the carriage.But if I...
24/10/2025

I changed careers almost 10 months ago. Still in the wellness scene, more behind, then in front of the carriage.

But if I still had my brick & mortar yoga + pilates studio, this is where I would focus my energy on entering into 2026 slowly:

1. Communication! I’d spend more time on client convos and making sure it works for both the studio client and I. In 2021 I upgraded my studio system because my clients preferred text messaging over emails. It obviously cost more initially, but in the long run it saved me clients and money.

2. Segmentations! Grouping my clients and visitors on my site would have been a marketing game-changer, for sure. Learning how one clients behaviour in my studio system can actually help my business grow is a data point we all need to figure out.

3. Automations! I had some basic ones, like new client, birthday and milestone ones, but I honestly slagged when it came to reactivation and lost opportunities of guest passes! These tools are so so helpful and the best part of a well-balanced automation is that it won’t feel like robots talking to your clients, you can still manually reach out to them!

Probably there are other areas I could mention, but almost a year into working with other wellness businesses, I have learner where true strength and value lies when it comes to creating systems that work for your business.

What about you? Where are you planning to focus your energy in the new year?

I bought a pack of 5 perfume samples before investing in a big bottle last week. Some of the scents were familiar, other...
17/10/2025

I bought a pack of 5 perfume samples before investing in a big bottle last week. Some of the scents were familiar, others were new to me, which makes it all so exciting to trial them before committing to coughing up hundreds of dollars for one that will last me a while.

However, the other day I was on my way to lunch, only 20 mins after spritzing one of the samples on me, and I couldn’t smell it anymore. I thought: well, it’s only a sample, maybe it’s not the real perfume, maybe it’s the eau de toilette version and maybe the full size one has all the expensive ingredients… but this way they’ll never get me hooked, because I was let down with the sample.

Then it kind of hit me and I thought I’d share it (here it is), that having a weak intro offer with a nothing email sequence will leave no impressions on someone new to your studio… or the only impression they’ll have is that they were kind of forgotten…

So, I’d say jam pack everything into your intro sequence!
This doesn’t mean you have to email these clients every day, but make sure you stand out.

Showcase why committing to you is so worth it. That upgrading is a no brainer. Put your best foot forward!

When it comes to qualifications, i definitely got some street credit! Sometimes small steps in our journey takes us down...
16/10/2025

When it comes to qualifications, i definitely got some street credit!

Sometimes small steps in our journey takes us down in paths we never thought we’d end up on, and I kind of love that for us!

Just a little story about how I ended up here, within the wellness world, more on the corporate side.

Let me look at your site and help you, for free!I often run website audits for clients just to help them see how their w...
26/08/2025

Let me look at your site and help you, for free!

I often run website audits for clients just to help them see how their work translates for a visitor on their page, and I'd like to offer this option for free for the first 3 who are interested.

All you need to do is visit my website, scroll to the bottom to find the Website Audit section, click on the button and fill in the form!

Available as a first come, first served bases, so make sure you get on the list quick!

Might be wondering what's in an audit usually:
✔ Full review of your website’s usability, flow, and clarity
✔ Recorded Loom video walkthrough pointing out what’s working — and what’s not
✔ Written checklist with 5–10 practical UX fixes you can make immediately
✔ Audits are delivered within 24 hours on weekdays (Mon–Fri).

⭐ Perfect for: DIY studio owners who want a professional opinion before making changes — and love a good to-do list.

You can also comment FREE WEBSITE AUDIT in the comments and I can get in touch, too.

Imaging you invite someone to your house, ask them to bring a plate of food, and the RSVP yes, then you almost ghost the...
19/08/2025

Imaging you invite someone to your house, ask them to bring a plate of food, and the RSVP yes, then you almost ghost them. 👻

They decide to show up, but all you do is open the door for them. No where to put your food, when we’re eating, or take your shoes off, please.

That is the exact feeling when someone signs up to a class at your studio and you simply neglect to welcome them with your email sequence!

Sadly, that was the majority of my experience with visiting studios through South Island, so I decided to put together this guide on what to include in your welcome emails!

I bet it will take less time to set up than for me to have created these!

If you want me to set it up for you, just holler at me! 🙋🏼‍♀️

While the list seems short, I was definitely a busy bee the first two weeks of August!Visiting studios across South Isla...
19/08/2025

While the list seems short, I was definitely a busy bee the first two weeks of August!

Visiting studios across South Island was such a great experience.

Taught a lot about the importance of client experience!

Just an FYI:

I am now taking bookings for September!

Also, we are nearing the final quarter of 2025 (yes, jaw is on the floor), so if you want to kick ass next year, not only in your studio, but with your online systems, too, get in touch now!

One thing about yoga or pilates teachers is that they thirst for knowledge which leads them to learning skills of all so...
05/08/2025

One thing about yoga or pilates teachers is that they thirst for knowledge which leads them to learning skills of all sorts.

Many of my clients already had a system in place, they just needed a little shape-up.

This is when we overhaul everything, looking at the most important automations and pages on their site.

It’s like levelling up from a beginner class to intermediate.

Or using a prop to make the move more accessible.

The base was always there, we just needed to challenge it a little more.

I’m open for more clients who want to have a re-do on their sites so you can grow with your business!

Had another full on week and just got around to sharing some of it here.I had lots of projects that I was working on, so...
28/07/2025

Had another full on week and just got around to sharing some of it here.

I had lots of projects that I was working on, some of it was for my own site.

I finally started writing a newsletter again… after 5 months of radio silence.

It’s called Between The Lines and it’s filled with goodies about creating a smooth sailing system!

Also, completely forgot to mention in it that all NZ and AUS businesses get a 30% discount! Reach out to me if you are a wellness studio owner downunder!

Even before I started my studio, I built a functioning website. My push was from a client who simply said that my previo...
21/07/2025

Even before I started my studio, I built a functioning website. My push was from a client who simply said that my previous site + booking system was too confusing.

So I decided to simplify everything!

I swapped out my website provider, and signed up to a new booking software.

I ditched a complicated system and started with a LOT easier one.

It’s so worrisome to make a switch, but it was NEEDED!

The next week my client walked into class with a big smile:

“The new site, Eszter?! So easy! Booked into all the classes I wanted to in a minute.”

This was over 4 years ago and I still hold onto that memory when I am working on new projects!

A single site website might be your saving grace, too!

Best part? You don’t have to spend weeks scrolling through help articles, because I can help you build this functioning corner on the web for your business!

Get in touch for more details!

It’s been a while … I got a little overwhelmed with work + travel plans, so it took me a minute to get back to sharing w...
18/07/2025

It’s been a while …

I got a little overwhelmed with work + travel plans, so it took me a minute to get back to sharing work.

To be fair, not sure if I am all in on this format, but this is what I got capacity for.

There were some great projects this week, one of them I also shared as the second slide.

That’s how I often communicate with clients - via a good old video!

Enjoying this yummy turmeric latte at in the winter sun! ☕️

How was your week?

Had been pretty busy lately, but I have to say I am loving my work. Cliche as is, but it’s been a fun week, because it’s...
12/06/2025

Had been pretty busy lately, but I have to say I am loving my work. Cliche as is, but it’s been a fun week, because it’s been filled with clients and work.

Squeezed in some tennis and may go watch a sappy movie. Why not?

One more day of work, then the weekend’s here!

While the list seems shorter than a couple of those from previous days, today was still so busy.I did not get up from my...
11/06/2025

While the list seems shorter than a couple of those from previous days, today was still so busy.

I did not get up from my laptop for 2.5hrs … then I had to have brekkie.

Also, finally the sun is out so that meant I could go on my walk!

This leaf reminded me of a strawberry, which also reminded me of the strawberry moon that has been posted everywhere. Do you think we’re gonna see it?

Hopefully!

One of my favourite things is helping other studio owners with their opening. I had a business coach along the way, but I still had to do lots of it on my own.
However, I can actually do the heavy lifting: setting up your systems.

Since June is gonna be a short month for me, get in touch now if you need me in July!

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Waipu

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Why Yoga?

In fifth grade every student in my school had to have a check up by a chiropractitioner to make sure that before we would hit puberty, we will grow into bones, joints and muscles that can hold us all till retirement. This was when I was told that my feet are a little flat and that my right shoulder is lower than my left, therefore I needed to take special PE classes. I was not sure what a “special PE class” meant, but the first Wednesday when I had to go I found out it was yoga.

About 6 of us attended from different classes, we each had different “problems” with our bodies that needed fixing. The class was fun, our teacher was great at providing poses and challenges that made us really focus on the given task, like taking off and putting on a sock only using your toes. It was torture, in a good sense.

I attended these classes for 3 years and I loved them. I was so dedicated that there were times that it was only me who made it to class each Wednesday. In high school, parents and teachers thought that probably we were all fixed now or might never be able to change our structure anymore, therefore, yoga classes were cancelled. I missed it a lot, but my busy schedule pointed my attention elsewhere anyway.

It was only when I was about 19 that I decided to start yoga again. It was somewhat out of the blue, as a friend of mine mentioned it to me, and after a quick search on YouTube I could roll out my mat and do a session each morning before breakfast. First the familiar downward dog was hard, felt that my back and hamstrings were so tight that I would never be able to reach my toes or the floor ever, I had to sneak in extra breaths through a Surya Namaskar. Don’t even get me started on a chaturanga push up… As I kept pushing myself, I started to feel powerful again. Downward dog felt like a relaxing pose, I began challenging myself with more variations and decided to attend a local yoga class. It was amazing. The sense of connection between the attendees brought back great memories from the past from primary school.