23/04/2026
It’s phenohunt time at Rua.
Each summer our cultivation crew run a parallel indoor/outdoor breeding programme in preparation for the annual phenohunt, when we identify how different genetics perform by monitoring their stability in different environments, and discover the gems in our midst.
At Rua we’re privileged to be able to draw upon the intergenerational plant knowledge of our community for this part of our mahi - when it comes to this job, you want kaimahi who really know and love the plant. Legacy experience is our edge.
Our current library consists of 360 micro mother plants with another 200 or so different varieties in seed form. This year we’ve added a number of new varieties from the legacy market, and are experimenting with some much-revered OG varieties crossed with strains known for their healing properties as well as some designer cultivars.
Size doesn’t matter when it comes to the phenohunt, (we keep our indoor crop small and manageable), but pretty much everything else does. The crew are looking out for good plant structure; seeking out a leaf to bud ratio that makes the plants easier to trim. Senses are tuned into the full spectrum of delicious smells and uniqueness of the individual flowers. Which plants respond well to nutrient programmes commonly used by cultivators, which perform better outdoors, best deal with pests, diseases, humidity, wind and rain?
And while ‘bag appeal’ (how good the dried flower looks in its packaging) features in the phenohunt notes, the beauty of having a team of experienced growers is they don’t get caught up in current fads and industry norms alone.
They know that this industry will continue to evolve and they’re not afraid to envision a future market that better understands this incredible plant in its entirety.
Six varieties survived our first phenohunt back in Rua’s early days.. How many varieties will remain in Rua’s library after this one?