Graeme Codrington - speaker

Graeme Codrington - speaker Business page of Graeme Codrington - futurist, author, speaker and expert on the future of work

I was sent this after a recent event:"You remind us that the future isn't only about technology, disruption, or innovati...
22/04/2026

I was sent this after a recent event:

"You remind us that the future isn't only about technology, disruption, or innovation. It's about people. It's about dignity, fairness, and building systems that serve humanity rather than diminish it."

I sat with that for a while.

Because it gets at something I think we're in danger of forgetting. We've become so obsessed with performance, growth, and keeping up that we've stopped asking whether any of it is actually working - for the humans involved.

I spend my life studying trends, tracking disruptive forces, and helping leaders think about what's coming next. But the conversations that stay with me are never about the technology. They're about the people.

How do we lead in a way that respects the people we lead? How do we build organisations that are fair, not merely efficient? How do we create environments where people do their best work without burning themselves out in the process?

These aren't soft questions. They're strategic ones. Get them wrong, and no amount of innovation will save you.

I'm not suggesting anyone has this figured out. I certainly don't. But being intentional about it, choosing to put people at the centre of every decision about the future, changes everything.

Lose sight of people, and you've lost the point entirely.

20/04/2026

I’m openly quite sceptical about AI.

A lot of what gets said about it is overblown, rushed, or detached from reality.
But there is one application that I find genuinely astounding.

AI’s ability to analyse huge datasets, recognise patterns, and find things human beings have missed could transform medicine.

Think about how much medical data is gathered in the last six months of a person’s life, as doctors try to diagnose, treat, and extend life. (The NHS put out a financial report a few years ago saying that half of the money that is spent on a person's health in the UK is spent in the last six months of their life in terms of the actual cost.)

That data now exists.

And AI is starting to work through it at scale, helping researchers spot patterns we have never seen before, especially in diseases we still fear, like cancer and lupus.

This is not hype. This is a serious medical opportunity.

There will still be years of trials, testing, and hard science ahead, but I do think that the direction is promising.

If AI helps us find earlier signals, better treatments, and new possibilities for care, then this could become one of the most important health stories of the next decade.

Listen to the full podcast episode for the wider conversation. Link in comments.

16/04/2026

The most expensive mistake in tech history just repeated itself.

Meta just shut down the Metaverse after burning $80 billion, and four years ago, I said this would happen.

This week's ThrowForward Thursday replays that 2022 episode. The lesson is bigger than the Metaverse. Are you caught up in the next wave of hype?

Jack Welch said it plainly: "When the rate of change outside your organisation is faster than the rate of change inside ...
15/04/2026

Jack Welch said it plainly: "When the rate of change outside your organisation is faster than the rate of change inside your organisation, you are on a path to extinction."

Sit with that for a moment.

Most organisations don't fail because they're lazy. They fail because they're successful - at doing what worked yesterday. They optimise. They protect margins. They add process. They request one more report. They mistake stability for strength.

Meanwhile, the world outside keeps moving.

Customers shift. Technology reshapes value. Talent expectations change. Competitors arrive from unexpected directions. Whole industries rewrite their own rules.

And the danger is rarely dramatic. It's quiet. You keep hitting this quarter's targets while slowly becoming irrelevant to next year's market.

This is why leadership in 2026 is not about control. It's about adaptability - building organisations that learn faster, experiment sooner, and are willing to challenge sacred assumptions before the market does it for them.

The question is simple: where in your business are you still running yesterday's logic in a world that has already moved on?

Extinction rarely arrives as a single event. It starts as a reluctance to change.

Your move.

14/04/2026

Digital Native Does Not Mean Digitally Fluent.

Knowing how to use technology is not the same as knowing how to think with it.

I've spent two decades watching organisations make this mistake: they hire someone who grew up online and assume the digital skills gap is solved. But the real gap isn't technical at all.

It's behavioural.

How do you focus when everything is designed to fracture your attention? How do you handle conflict when most of your communication has happened through a screen? How do you use AI as a thinking partner rather than a thinking replacement? How do you build credibility and trust in a workplace still built on human connection?

These are not small questions. And they don't get easier just because someone grew up with a smartphone in their hand.

I had a great conversation with Zavier Coyne - The Gen Z Coach - exploring exactly this. Well worth your time. Link in the comments.

One question worth sitting with: in your workplace, which gap causes more friction - what people know how to do digitally, or how they behave digitally?

Podcast brought to you by Achilles Information Limited

Grateful for this feedback from Anisha Moosa “As a true global futurist, you consistently keep your finger on the pulse ...
01/04/2026

Grateful for this feedback from Anisha Moosa

“As a true global futurist, you consistently keep your finger on the pulse - tracking the signals, interpreting the trends, and helping us understand which dials are turning up and which ones demand our attention. In a world that often feels noisy and uncertain, your clarity brings both insight and calm.”

I love the work I get to do every day, and feedback like this is always the cherry on the top, knowing the work lands this way - making sense of what’s changing, and helping people feel a little more grounded in it all.

I really do appreciate the conversations, the questions, and the chance to do this work with such great people.

23/03/2026

40 million people were in modern slavery in 2020.
50 million by 2025.
A 25% increase in five years.

Those numbers are from the United Nations and the International Labour Organisation, and they're moving in the wrong direction.

James Cockayne, New South Wales Anti-Slavery Commissioner, doesn't dress it up. The outlook is bracing. Geopolitical tension, state breakdown, climate displacement - all of it is creating conditions where vulnerable people are being exploited. And as the global order reorganises itself, supply chains are going to feel that pressure too.

This is not something happening somewhere far away in a supply chain nobody can trace. It's closer than most organisations think. And it's getting harder to ignore.

Dean Van Leeuwen and I sat down with James to talk about what this means for businesses and what leadership in this space actually looks like.

It's one of the most important conversations we've had on Elephants in the Boardroom. Full episode link in the comments.

I do love what I do! Combine that with a brilliant team and clients around the world who make it all possible... and it...
02/03/2026

I do love what I do! Combine that with a brilliant team and clients around the world who make it all possible... and it's another exciting month ahead for me. Here's where I'll be.

21/05/2025

I’ll be interested in your response to this. Alan Winters is Chief People and Diversity Officer at TP (a massive multinational company with hundreds of thousands of employees).

Amongst other experiments, what they’ve done is taking the content of their training courses and used AI to create music that can be played during breaks on training courses as background music. Elevator/restaurant type music, with lyrics that reinforce the content.

Smart idea? Clever use of AI? Or ‘hurt your brain’ schlock?

Dubai Futures Forum at The Museum of the Future, Day 1
27/11/2023

Dubai Futures Forum at The Museum of the Future, Day 1

18/09/2023

Unlock the future with Graeme Codrington's Futures Club

🌟 Curated Research and Practical Resources For Busy Business Leaders 🌟

Join Graeme Codrington's Futures Club and access cutting-edge research on the future of work and disruptive forces shaping our world.

🔎 What You Get:

- Weekly curated emails with top insights and expert summaries.
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- Exclusive monthly podcasts and live webinars*.
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🚀 Your Benefits:

- Gain future-focused insights for yourself and your team.
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- Learn valuable future-focused skills like ChatGPT.

💯 Risk-Free:

Try it out risk-free! If you're not satisfied, we'll refund your money, no questions asked. You’re also welcome to cancel your membership at any time.

▶️ This video will give you a quick overview of how I use my own Futures Club as a resource, and highlight some of the value you will get as a member.

👉 Join me now at http://www.JoinTheFuturesClub.com and let me be your guide into the future!

09/08/2023

One of the best weekly habits you can get into is to spend just 20 minutes in the future - identifying disruptive forces, imagining new possibilities, preparing for change and planning for improvement.

I know you're busy, and I know you've got things to do - which is why I will do most of the work of scanning the horizon and identifying disruptive forces for you. Got to: Join The Futures Club .com and find out how to spend just 20 minutes in the future with me each week for the price of a good coffee.

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