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Find a Swede

Hem
Sverige
Gothenburg
Find a Swede

Welcome to Find a Swede. I help descendants of Swedes research their Swedish roots.

17/06/2025

What's so magic about the Midsummer's Night?

For one, if you put seven kinds of flowers under your pillow, you'll dream about the person you're going to marry. 💕🌸

13/06/2025

🌸 Ever wondered how Swedes celebrate the arrival of summer? Step into the world of Swedish Midsummer—one of the country’s most cherished traditions! 🇸🇪

From dancing around flower-adorned maypoles and wearing beautiful wreaths, to sharing a festive meal of pickled herring, new potatoes, and sweet strawberries, Midsummer is a joyful celebration of light, nature, and community. With roots stretching back nearly 600 years, it’s a holiday filled with music, laughter, and a few surprises from the weather!

Curious about the history, customs, and delicious foods that make Swedish Midsummer so special? Read my latest blog post to discover how this magical day is celebrated across Sweden—and maybe get inspired to start your own Midsummer tradition! We celebrate on Friday, June 20.

Read more in the link in the comments.

What are your Midsummer traditions? Let me know in the comments! 🌿🍓

Caption: Dancing around the Maypole at Skansen, Stockholm. Unkown photographer, 1955-1969, Skansen, PDM.

12/06/2025

You can always tell a Swede?” Here’s the real story behind the stereotype.

Did you grow up hearing that your Swedish heritage was all about being stubborn and serious? It’s time to bust that myth.

As a genealogist, I help people around the world discover their Swedish roots. To understand my clients better, I’m always learning what they know about Sweden. Through the years, I’ve discovered that many Swedish-Americans think of Swedes as stubborn—there’s even a saying about Swedes being set in their ways! As a Swede, I was actually quite shocked when I first learned this. (Take it from me, don’t say this to your Swedish cousins. It’s a bad idea.)

But here’s the truth: Sweden grew from innovation and cooperation. Swedes are big on consensus—some would say to a fault. And while we’re known for being diligent (imagine surviving winters as dark as Alaska’s without electricity!), pride is almost taboo. The Law of Jante means you don’t make a fuss about yourself or your accomplishments. Fitting in is the norm.

Despite the hardship, your Swedish ancestors always found time to celebrate—and often in the silliest ways. Midsummer is a day for dancing around a leafy pole like little frogs and singing. At Christmas, the dance goes through the entire house, and by Easter, Swedes dress up as witches. Your ancestors never missed a chance for some fun, even with all the hard work.

Here’s what I want you to know: your Swedish ancestors weren’t just Swedes—they were survivors. Many left everything behind for a better future, facing new hardships with determination and hope. If you think of your Swedish roots as stubbornness, I invite you to look deeper. You’ll discover resilience, joy, and a little bit of magic.
Is your Swedish family history having you scratch your head? I’m offering “Your Swedish Roots Roadmap,” a mini service where I review your situation and offer one next step towards your next discovery.

Your Swedish Roots Roadmap is only available until June 23, before I go on vacation. 🏖️

Grab it using the link in the comments.👇

What’s the quirkiest Swedish tradition in your family? Share below!

04/06/2025

Genealogy research needs to be based on real sources.

If we copy a random family tree on Ancestry, we risk misunderstanding our personal history completely.

But let’s be honest—that’s how 💖a lot💖 of us get started.
It’s how I learned too:

Watching what others did.

Making a few mistakes.

And slowly figuring out how to do it the right way. (And yes... I went on to study how to do it properly. Promise 😉)

That's the fun of exploring: with every new discovery, we learn a little more about our ancestors.

And each new type of records adds another layer of understanding of the world they lived in.

💬 You don’t need to be “ready” before you ask for help.

If there's one confusing entry standing between you and your next discovery—let me help.

With Your Swedish Roots Roadmap, you send me:
🙋‍♀️ One question
🖼️ One image (if you’ve got one)

And I’ll send back:
✅ What I see
✅ What I recommend
✅ One clear next step

🔍 Your Swedish Roots Roadmap is open for submissions through June 23.

Give it a try—just like you did when you first started exploring.
This time, you won’t be doing it alone.

👉 Grab your spot in the link in the comments.

15/05/2025

The Swedish migrants have moved in with me. 🖼️

Iconic photograph from around 1900 by Olga Rinman of Rollo, taking migrants between Gothenburg, Sweden and Hull, UK.

🚢

03/04/2025

Shortcut to Sweden: Navigator is your professional toolbox for Swedish genealogy.

Get instant access to the tools a genealogist uses to trace Swedish ancestry. Includes an interactive parish map, a searchable parish directory, curated research resources, and translation support for historical records.

25% off your first quarter — just $21.75 if you join by April 8

Link is in the comments. 👇

13/12/2024

Glad Lucia!

🕯️ Today is Saint Lucy's Day which is celebrated in Sweden with choir singing and saffron buns.

Originally from western and southern Sweden, the tradition was unknown in large parts of the country before the 1890s when a museum in Stockholm took it up.

Perhaps your ancestors had never heard of Lucia, but it has been celebrated in Sweden in various ways from the Middle Ages.

At the time, December 13 was the shortest day of the year. Lucia was celebrated as the bringer of light. Because this was when the days would get longer.

We'll have to wait another week for the sun to come back! I can't wait. 😎

06/12/2024

Ready to unlock the secrets of your Swedish roots? ✨
Shortcut to Sweden: Foundations is your go-to guide for exploring Swedish ancestry!

This guidebook covers everything you need to know, from decoding Swedish records to uncovering the incredible stories in your family tree. It’s the ultimate companion for your genealogy journey.

✨ LIMITED-TIME BONUS! ✨
Get the $29 Swedish Genealogy Glossary FREE when you purchase by December 13!

Start your journey today: [Insert link here]

💡 What’s one thing you’ve always wanted to discover about your personal history? Let’s discuss in the comments below!

30/11/2024

Today is the last day to sign up for the Swedish Christmas Extravaganza.

Did you know that our Swedish ancestors could predict the future, but only on the right day? Over five days we'll explore authentic Swedish holiday traditions. It will only take a few minutes out of your day in this busy time, but you'll learn a lot.

Link to sign up is in the comments!

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Gothenburg

Öppettider

Tisdag	09:00 - 17:00
Onsdag	09:00 - 17:00
Torsdag	09:00 - 17:00

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https://findaswede.com/

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