It’s just a pillow. Just buy the one with most discount or cheapest in store. Or better still, get the free one.
Congratulations! You’ve just given yourself poor sleep & neck pain. And you still don’t know why...
We aim to change that! The pillow plays an extremely important role in getting good sleep. Yet it is always just given the afterthought.
Having tried all types of pillows, from $2 polyester fill to $200 luxury hotel down feather, our founder Ken notices a HUGE problem. All pillows are just unsophisticated single blocks of cushy material. Material limitations means it's either too soft where your head touches the bed or too firm where your head feels like it's lifted away from your body. And sadly, the truth is all the other pillows out there are designed for only 2 purposes : maximum profits and easy to manufacture.
Why is getting a good supporting pillow even more important today than ever before? Since smartphones were invented we are spending each day stressing our necks unnaturally by constantly looking down. Posture experts concluded that it's the same effect as having a child sit on us the whole day. This is called text neck and is found in 90% of the modern population. Our neck is weaker and more sensitive now. We need better and more accurate neck support for good recuperative sleep.
Just like how Dyson came up with the best vacuum cleaner, the key to innovation is in solving problems. As a sleep obsessed engineer who struggles with the problems mentioned, Ken spent 2 years researching and designing the best solution. It has to allow him to sleep comfortably and, at the same time, maintain ultimate neck support.The answer is composites material technology (like carbon fibre composite).
By combining different materials in a specific manner, we get to enjoy its upsides but not the downsides. That's how we made our pillow consistently supportive but soft as down feather. And like magic, slow release components mould to your body over time for a better fit. Pure engineering.
And unlike arbitrary contours used by other pillows, our contours are shaped using the same technology used to make Formula 1 race car seats. So what we get are real human shapes for accurate support, rather than just something that looks good.
All these innovations come together to become #giraftextneckpillow
Good sleep is as important to our survival as oxygen and food. Have your met anyone who is still alive that has not slept at all? Even Bill Gates & Jeff Bezos swear by 8 hours of sleep, but more importantly do you have the 8 hours of quality sleep? People in our generation are sleeping poorly and with less hours. It's time we pay attention to our sleep.
INVEST IN GOOD SLEEP
IT'S THE ONLY WAY TO LIVE
