27/03/2026
What people don’t see is how difficult it is to build something in a space that doesn’t really exist yet.
In Singapore, almost every mum starts breastfeeding (about 97%). But very few are able to sustain it the way they hoped, especially when work, time, and logistics come in.
Only a small percentage make it to exclusive breastfeeding at 6 months. And many stop earlier than they planned, not because they didn’t want to continue, but because it’s hard to keep up.
This is the gap we stepped into.
When we started freeze drying breast milk in singapore,
there was no clear roadmap. No standard process. No real education around long-term preservation. Just mums trying to figure things out on their own.
So instead of asking mums to try harder, we started looking at a different way to continue.
