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Empowered Marketing We offer Digital Marketing services to Health and Wellness Providers.

As busy healthcare professionals, how do you balance this? Simply by reflecting your real-world values online. This coul...
05/02/2025

As busy healthcare professionals, how do you balance this? Simply by reflecting your real-world values online. This could be on social media or your website.

Being authentic and your true self online has its benefits:

🔷Attract patients who trust you.
🔷Build stronger patient relationships.
🔷Combat misinformation with accurate content.

We can help you reflect your professional values online. Message us!

08/01/2025

🚨Breaking News from Meta: No More Fact-Checking. What Does This Mean for Medical and Wellness Professionals?

Yesterday, Zuckerberg announced a major policy change: they’re eliminating fact-checking across Facebook, Instagram, and Threads. Instead, they’re introducing Community Notes, relying on users to determine whether posts are accurate.

On the surface, this might sound like a step toward empowering free speech. But for medical and wellness professionals, this shift raises very serious concerns.

Here’s why:

🔷Medical Misinformation Will Surge: Without rigorous fact-checking, misinformation (like anti-vaccine narratives) will spread unchecked.
🔷Public Health at Risk: We've already seen how online misinformation can negatively impact people’s health, leading to poor decisions and harmful outcomes, that end up in the emergency rooms.

If you’re a healthcare or wellness professional, the best way to counter misinformation is by sharing your expertise online. Your voice can provide clarity, trust, and accurate information as these new policies are put in place.

💡Start now. Patients and the public need reliable, evidence-based content from you more than ever.

What I’ve learnt in 2024 while working with HCPs: New patients want more than just your medical expertise on social medi...
07/01/2025

What I’ve learnt in 2024 while working with HCPs: New patients want more than just your medical expertise on social media.**

What do they want?
They want to see professionalism, empathy, relatability, and your commitment to patient care.

Sounds simple, right?

How do you balance ‘professionalism’ and ‘relatability’? This question occupies most of my thoughts when I advise my clients or create content for them.

Sometimes, I feel like I’m forever toeing the line between maintaining my clients’ professionalism and ensuring they seem relatable to the general public while wanting high viewing numbers.

The good news? It doesn’t have to feel conflicted. This is what I’ve realised:
When your online presence reflects your real-world (in-office) values and image as a healthcare professional, everything else falls into place.

Just being yourself online will help you:
✅Attract the right patients who trust you.
✅Build stronger patient-doctor relationships by showing empathy and approachability.
✅Stop medical misinformation by sharing accurate, trustworthy patient information online.

Your patients are already online searching for answers. Your practice should be the place where they find them

💡 Need help aligning your online presence with your practice goals? Send us a message on WhatsApp, We specialise in helping healthcare professionals create effective, patient-focused social media strategies.

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Monday 09:00 - 15:00
Tuesday 09:00 - 15:00
Wednesday 09:00 - 15:00
Thursday 09:00 - 15:00
Friday 09:00 - 15:00

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+18683994100

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