Rookie

Simplified supplements for all walks of wellness.

12/30/2025

It’s always so incredibly humbling (in all of the ways 😂) to be a small business owner and this year especially so! We had a TON of wins this year, and some hard lessons too.

Bringing my dream wellness brand and products to life will always be my favorite thing to do. Here’s to documenting more in 2026 (the good and the bad 🫠) and making SOME BIG ANNOUNCEMENTS SOON!

Thanks to our rookies for being with us through it all. 💓🫶🏼

12/29/2025

A little behind the scenes lately…two very big surprises coming for you guys in January! Hope wellness was on to do list 😊

12/23/2025

Here’s your permission slip to leave the guilt behind.

The holidays aren’t a test.
They’re a season.
Take what feels good, leave what doesn’t—and let Rookie support you through it 🤍

Save this for later + share with someone who needs the reminder.

Happy holidays Rookies!!

12/09/2025

‘Tis the season to win something dreamy ✨ We partnered with + friends for the ’Tis The Season Sweepstakes: a prize package designed to help you renew, rest, and revel all December long.

The Sweet Zzz’s Set (think the coziest winter wind-down):

🛍️ $500 gift card from
🍫 Rookie Dutch Chocolate Sleep Latte
⏰ Alarm clock from
🛌 Bedtime essentials from
✨ Slipper slides from

Want in? 💫 Comment “SWEET ZZZ” and we’ll send you the link to enter.

12/05/2025

To our heroes making holiday magic happen- always so grateful for these men and women who put in all the extra time for these extra deliveries! Real life Christmas elves- Rookie loves you! 🎁 🌲

11/27/2025

that, and chafing. But, count on us for snacks afterwards. Happy Thanksgiving Rookies!

11/24/2025

Because between parties, travel, and “just one more cookie,” your energy, immunity, and sanity deserve backup.

What’s in our kit? Wake for mornings, Sleep for nights, Greens for everything in between. What are you grabbing?

Stock up with 20% off right now so you don’t get lost in the holiday chaos. 💚

11/22/2025

Your glow up starts now! Swipe the dots from left to right or scroll through to reveal all of our BFCM goodness!

(And make sure to join the insider channel for more daily deals! 😘

Address

Aspen, CO

Website

http://www.rookiewellness.com/

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