03/01/2026
Therapists, stop complaining about BetterHelp.
Become BetterHelp.
You can’t criticize the big platforms while refusing to market like a big platform.
They advertise on:
• Radio
• Satellite radio
• Local TV
• Billboards
• Gyms
• Supermarkets
• Podcasts
• Everywhere your clients already are
And you?
You’re waiting for referrals.
It’s time to get in the middle of traffic.
Stop thinking small.
Upgrade your business cards.
Upgrade your website.
Get SEO optimized.
Get AI search optimized.
Learn how to position yourself.
Invest in visibility.
Here’s the honest truth:
You must invest more in your business than you invested in your degree.
Your degree gave you competence.
Marketing gives you clients.
No one is coming to save you.
And complaining about AI won’t stop it.
Complaining about large platforms won’t shrink them.
But learning how to use AI?
Learning how to advertise?
Learning how to build systems?
That changes everything.
Sometimes it’s not a money problem.
It’s a resourcefulness problem.
The best way to grow your practice is simple:
Go where the people are going.
If you’re ready to stop playing small and start building a real court-mandated or private practice business, let’s talk.
But complaining won’t change your situation.
Action will.
— Derek Collins, PhD, CADC-II, MATS, SAP
CEO, Diversion Center LLC
Founder, National Association of Court Approved Treatment Providers