Playbook for Health

20/04/2023

Cheers to an insightful ! Our team had an amazing time connecting with healthcare marketing strategists during our happy hour. Every year healthcare organizations across the nation join together to discuss actionable solutions to our industry marketing and communications challenges. It was a pleasure discussing how sports sponsorships can be an impactful solution.

18/11/2022

Last Night, at the annual Hockey Fights Cancer game, Virginia Mason Franciscan Health joined the Seattle Kraken in celebrating survivors and those currently fighting cancer with inspirational messaging and reminders for all fans to get their screenings. Fans received a co-branded beanie and were encouraged to fill out an "I Fight For" card to show that we are all in this fight together!

07/09/2022

It takes significant effort for healthcare systems to identify organizations that strategically align with their overarching strategy and goals. A segment often overlooked when developing a partnership portfolio is youth sports. Here is the scoop on why youth sports partnerships are a win-win and offer opportunities for healthcare systems to support their overall goals.

Youth sports partnerships are important to reinforce a healthcare system’s position as a community leader, and be a destination for youth athletes and families to seek healthcare.

16/08/2022

This past Sunday marked the end of another successful Boeing Classic, raising more than $1 million to support our client Virginia Mason Franciscan Health and its Benaroya Research Institute! The week started with the Seahawks Rumble at the Ridge charity tournament, followed by two days of Pro-Am play before the Champions Tour Boeing Classic tournament. A big thanks to Virginia Mason Franciscan Health's sports partners who provided several once-in-a-lifetime experiences throughout the event, auction and gala.

09/08/2022

Production days are always a blast! We recently helped coordinate a fun day for Seattle Seahawks wide receiver Tyler Lockett to take photos and videos to use throughout the season to support Virginia Mason Franciscan Health (VMFH). Tyler serves as a champion of VMFH and helps to encourage fans and residents to “make a play for a healthy ❤️.

08/08/2022

Health systems that are looking for a high-performing event to drive revenue may find that golf tournaments could be a top contender. Check out the 3 reasons golf tournaments can be a hole-in-one for cause marketing on our blog.

Reasons why golf tournaments are game changers for healthcare systems that need an event to produce sizable donations.

02/08/2022

Last week, we joined the Who Dey Nation at the Cincinnati Bengals Training Camp presented by our client, Kettering Health. From branded sunglasses to fun photo-op signs, this ongoing onsite activation was nothing short of fun. Bengals fans joining in on the training camp fun, make sure you stop by Kettering Health's tent throughout the remaining practices through Aug. 18.

26/07/2022

Congratulations to all the triathletes who conquered the concrete jungle during the New York City Triathlon this past weekend! We supported our client, NYU Langone Health, the Official Healthcare and Medical Services Partner of the Verizon NYC triathlon, with onsite activations during the expo and race day.

05/07/2022

Athletes have a place in healthcare marketing. We understand the power of sports media personalities and athletes. We see their position as an integral component for our clients reaching their goals. As Major League Baseball (MLB) stars prepare to convene in Los Angeles for the coveted All-Star game, learn how developing an influencer campaign that partners with an athlete can push your healthcare brand to the next level. Read more below:

When it comes to healthcare, influencers can play a significant role in moving brand strategy forward. As a sports marketing agency that specializes in healthcare, Playbook for Health understands the power of sports personalities, which position them as an integral component for our clients reaching

19/05/2022

We had a wonderful time at the 27th Healthcare Marketing & Physician Strategies Summit in Salt Lake City. This was our first event as Playbook for Health and we loved reconnecting with colleagues and meeting many new faces. Special thanks to Billy Demong and USA Nordic athletes for coming to our booth for a special meet and greet. We especially loved getting to check out Billy’s gold medal. Exciting things to come for Playbook for Health!