11/30/2025
As we get closer to the end of the year, I’ve had a lot of people reach out asking how I started doing all of this, and how I’ve been able to make it successful while juggling so much. And honestly… I get it. From the outside, it can look like things just magically fall into place, but that couldn’t be further from the truth.
In my work life, I hold many roles:
I create retreats, run a group practice with my husband (he’s a therapist too 😊), supervise clinicians, offer professional consultations, and still sit in the therapist’s chair—providing therapy intensives and extended sessions. I write, I train, I teach, and I lead. I LOVE it all!
And at home, I’m a mom of two incredibly fun, energetic kids (8 and 10) who keep me moving, laughing, and humbled on a daily basis. 💛
The only way any of this works is because I built strong systems in both my personal and professional life. Not balance—systems. Structure. Support. Intention. That is what makes growth possible. That is what keeps things moving. That is what gives you the freedom to expand.
I talk to so many therapists who want to grow but don’t know where to start or how to scale. And one of the biggest things that holds them back is seeing themselves as “just a therapist.”
If you own a practice, you are not “just a therapist.”
You are a business owner, and stepping fully into that identity changes everything.
If you want something bigger, you must:
✨ Treat your practice like a business
✨ Create a real growth plan
✨ Aim for what feels almost out of reach
✨ Put systems in place that support the life and work you’re building
And if you’re ready to take that next step, here are some opportunities I’m very excited about:
🌴 Panama Private Island Retreat (yes, the entire resort is just for us!)
I’ll be teaching a 6-hour Retreat Building Course + CE presentations
More Info:
https://therapistsretreats.com/retreats/panama/
🌄 Sedona, AZ Retreat
Retreat Building Course + two outstanding presenters:
• Julia Nepini on expanding from solo → group practice
• Charity on developing therapy intensives
More Info: https://therapistsretreats.com/retreats/the-practice-expansion-retreat/
🌊 Bainbridge Island, WA (and Online!)
Learn how to provide EMDR intensives during a full weekend course with Charity and me.
More info: https://wellnesscounselinginc.com/trainings/
🌿 Costa Rica: Business Owners Leadership Retreat
A powerful experience surrounded by mental health professionals and business owners from other industries.
I’ll be teaching Design Your Growth Plan and Being a Resilient Leader, ending with concrete action steps for when you return home.
Joined by:
• Rebecca Kase
• Julia Nepini
• Tina Shrader
• Angie Chua
More Info: https://wellnesscounselinginc.com/business-owners-retreat/
And, for those wanting individualized support — I’m also offering 1:1 consultations. You can email me directly at asurridge@wellnesscounselinginc.com.
If you have any questions please contact me or put your question in this post. 🙂
