27/05/2022
Just wanted to pop on and say that if a company (or individual) is marketing (especially weight loss / health / diet) products or services to you, there's a good chance they are using your pain points against you.
I know, I've read the books, watched the videos, tested the methods. No one talks about it bc they don't want you to realize they are manipulating you into a sale.
They are getting you in your feels and pulling out your insecurities (most of which have been put in your head and subconscious by these industries anyway...) about your weight, or summer bod, or being tired or whatever fits with the audience they are targeting. Once they have you in your feels (aka hit your pain point) you begin to feel guilty, shameful, hurt, helpless and then BAM they sell you a solution. They are using your emotions against you. They are out for your money not to truly help you.
If someone truly offers a service or product that helps the greater good, they don't need to punch you while you are down and manipulate you into a sale.
There will probably be lots of people who read this and hate me for spilling the industry's secret. But if your profits are based on manipulation and pain points, in my opinion, you need to be exposed anyway.
So with all that said, here's a few reminders as marketing for diets, weight loss products and health things get ramped up for summer.
1. You are enough right now. You were enough yesterday. You will be enough tomorrow. It is okay to want to change parts of you, but do it from a place of love not hate or shame.
2. You don't need a pill, "magic juice," or whatever powder is being marketed to you in order to get healthy. Your body was made to do that. Keep you healthy. It just needs to environment, love and support to do so. And none of those things are created at a round table or in a lab. These companies and coaches don't have the power they claim they have. They are not a cure-all and are often only treating symptoms if anything at all.
3. Your body is summer ready just as it is. You are made to take up space. Why does some coach online who may or may not have even been properly trained on understanding the human body, how it works and how to work with it (hint: a simple nutritionist cert doesn't teach you those things. I know, I'm certified as well 😅) get to tell you when you are ready for the beach or the swimsuit. If you have a body you have a bikini body. Period.
4. Coaches who are gate keeping info are yet again manipulating you. Personally everything I know, I share. I don't gate keep info. I don't make people sign up to access tools. I am pouring out info that you can literally use and never hire anyone but still use to heal your gut, get healthy and so much more. However, my coaching is a way to get the extra guidance or answer any questions you may have. You already know the answers and if coaches are teaching you how to access that information within your body yourself, they are creating you to be reliant on them for info. JS. Another tactic they teach in these high level marketing courses. Give a taste of info, bait the hook, give just enough info once they are in, but keep them being fed with just enough info they have to come back for more.
So anyway, I was working on my marketing plans for my yoga retreat and coaching services and these things came up and I remember how icky it felt when we used them in my old businesses. It's bc it was manipulation. No more of that. And I wanted to share some things I never see talked about if you care to read this!
Sincerely,
Someone who has "been on the inside."
