07/07/2023
Meet , Founder of , and this month’s guest expert + IWC Societé Success Call Host. Here’s what she has to say about her journey:
“I’d been a successful model for 20 years, had a psychology degree from Columbia University and what looked like a great life from the outside...and yet, my self-doubt and lack of consistency controlled my world. I felt like I tried and failed at things over and over again and began to think the problem was me.
After having my life literally turned upside down by divorce combined with the wild ride of COVID, I found myself moving across the country and being forced to start over. I moved in with my dad, got a job as a waitress, and most importantly … was absolutely determined to stop playing the victim and take control of my own life. But first, I had to prove to myself I was capable.
Enter: fitness and behavior change. I took the bull by the horns and began obsessively educating myself, using my knowledge of psychology and neuroscience as a foundation. I was determined to make a major shift. I earned my certification as a Personal Trainer as well as a Behavior Change Specialist from the National Academy of Sports Medicine, intensively studied habit formation and where the human brain goes awry, and single-handedly changed my life, using fitness as my foundation. Utilizing this new-found knowledge, I began to show up for myself in the gym. I started to prove to myself that I could be the person I dreamed of being. Seeing my success in the gym energized me and assured me I could accomplish anything I put my mind to.
I quit my hourly job behind a desk that I had acquired (at a company I loved but knew could not fulfill my big dreams), and started Whole Foundations. I’ve practiced what I’m here to preach and can tell you with 100% confidence that - aside from the given health benefits - taking control of your fitness and wellness will allow you to take control of your life. Whole = Happy.”
Keep an eye out for Heide’s article in this month’s newsletter. Sign-up to get our monthly newsletter and join our IWC Societé Membership by clicking the link in our bio!