New Chapter

Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body. The result?

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!

04/03/2026

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round.

From reducing emissions and reliance on virgin plastic to advancing the regenerative agriculture movement, we’re putting in the work to help protect our planet.

This is the New way forward. 🌍💚

04/02/2026

We’ll say it again: not all multivitamins are created equal. New Chapter works hard to bring you high-quality multivitamins packed with excellent quality ingredients. And we test at multiple points in the supply chain to ensure quality from single ingredients to final batches.

🔬 WHO: Each formula is created by holistic nutritionists and herbalists, with input from food scientists, toxicologists, natural products chemists, and quality control.

🛡️ HOW: Our raw materials and our products are rigorously tested for identity, purity, and strength. Products are verified in accordance with FDA and Prop 65 requirements and bottled in a carefully monitored, GMP compliant facility.

💜 WHY: The smallest things can make a big difference. Like making sure your multivitamin is the best it can possibly be. So you can trust that multivitamin every day to help you take on the world.

04/01/2026

The way you eat is a conversation between you and your body. The foods you choose send signals that shape how you feel from the inside out. So, tell your body you love it by eating colorful foods, high-fiber options, and good fats.

Swipe to see how to speak your body’s language. 🌿

03/30/2026

Our B Corp™ Certification is a badge of honor. It’s proof we’re meeting some of the toughest standards out there, and pushing ourselves to get better every year.

Our new B Impact score is 104.7, up 2.8 points since our last assessment. We’re extremely proud of how far we’ve come as a company, and where we’re headed as a movement.

And it’s all part of helping you feel good and do good.

03/26/2026

If your mind feels loud today, here’s how Magnesium + L-theanine powder helps quiet it:

Clinical-strength L‑theanine, a calming amino acid derived from green tea, has been shown to decrease your cortisol (yep, the stress hormone). It also boosts alpha brain waves—resembling the grounded, peaceful rhythm you reach during meditation.

As our formulator Chris Webb puts it, “This is a focused calm. So you feel relaxed, but more able to tune out the noise.”

Just stir, sip, and breathe.

03/23/2026

Your body doesn’t stay the same year after year, and your multivitamin shouldn’t either. As you move through life, your nutrient needs shift, from foundational support in your 20s and 30s, to added healthy‑aging support in your 40s, to extra nutrient absorption support in your 50s and beyond.

That’s why New Chapter multivitamins are formulated by age and by gender, with nutrients tuned to meet you where you are right now. Think of it as nutrition that grows with you. Feel supported in every chapter of your life!

Whether you’re 18+, 40+, or 55+, there’s a New Chapter multi made for your needs today. Because feeling New in your body never gets old.

03/19/2026

Did you know bone loss starts around age 30? The good news is you can get proactive and do physical activity that strengthens bones. Moving for 30 minutes a day is a powerful way to keep bones healthy and strong. Start where you are! A quick walk today totally counts.

Check in with your healthcare provider if you have questions about exercise or healthy bones.

Reference:

Orthoinfo. (2020). Exercise and Bone Health. American Academy of Orthopaedic Surgeons. https://orthoinfo.aaos.org/en/staying-healthy/exercise-and-bone-health/

03/17/2026

New Chapter plant-based melatonin supplements are carefully calibrated to help you sleep well on night one.† According to research, 1–2 mg of melatonin may be the “Goldilocks” amount—not so much you feel groggy the next day, but not so little that it doesn’t help you sleep. So that’s how much melatonin we use. Our formulas help you fall asleep, stay asleep, and wake up refreshed with no morning fog.

Try our plant-based melatonin today. Because sleeping is believing.

† Processed from tomatoes

03/16/2026

Self-care isn’t selfish. It’s a put-your-oxygen-mask-on-first necessity. When you take care of yourself first, you can show up stronger for everything else.

One of the simplest ways to do that? Take your daily multivitamin. It’s a tiny ritual that takes less than 5 minutes, but it delivers broad, foundational support for your whole body—today and for the long run. So yes, prioritize yourself! Take your multivitamin, and choose New Chapter for the quality your body deserves.

03/13/2026

Yep, your best sleep plan starts during the day! Being physically active today can help your body get deep, restorative sleep tonight. Just half an hour of movement helps your body and mind to wind down, so you sleep better.

Swipe for simple movement ideas that support your natural sleep cycle. Then send this to the person who texts you “I can’t sleep” at midnight 🌙✨

03/12/2026

Eating for better sleep? It’s a thing. Scientists point to key nutrients, like vitamin D, healthy fats, melatonin, magnesium, and tryptophan, that help support your natural sleep cycle.

From salmon to cherries to whole grains, these ingredients bring more than flavor. They bring the ZZZs you need.

Save this so you always know what helps your body wind down.

03/10/2026

Struggling to get the sleep you know your body needs? Sometimes the fix is simpler than you think.

From nighttime routines to caffeine timing to your bedroom set-up, small shifts can have a big impact on how peacefully you drift off. Swipe through for easy, science-backed tips that you can try tonight.

And if you need an extra nudge, our plant-based melatonin† supplements help regulate your natural sleep cycle, without morning fog.

The sleep of your dreams starts here.

† Processed from tomatoes

Address

Brattleboro, VT

Website

http://www.newchapter.com/

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