New Chapter

New Chapter Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body. The result?

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!

Our days just seem to get busier and busier—jobs to work, bills to pay, kids to shuttle to school and activities, dogs t...
01/16/2026

Our days just seem to get busier and busier—jobs to work, bills to pay, kids to shuttle to school and activities, dogs to walk… It can be easy to let yourself (and your self care) fall by the wayside. But even small rituals can have a big impact! What’s a small moment you can add to your morning routine to help start your day right?

Sleep = natural recovery mode. A good night’s sleep sets you up for success—but we’ve all spent plenty of nights tossing...
01/15/2026

Sleep = natural recovery mode. A good night’s sleep sets you up for success—but we’ve all spent plenty of nights tossing and turning. Sleep supports your body, from immune health to memory formation and more! Adding Plant Melatonin to your nighttime routine can help you rest easy.

Our NEW Plant Melatonin is crafted with Somato®, a source of phytomelatonin (plant-based melatonin) that’s 100% derived from whole-food tomatoes 🍅 High quality, science-backed, and vegan!

Have you been getting enough sleep lately? Women have been consistently less likely than men to report getting enough sl...
01/14/2026

Have you been getting enough sleep lately? Women have been consistently less likely than men to report getting enough sleep. Increased stress and lack of sleep can come with a host of negative health effects, so it’s important to make sure you have a good sleep routine! Our Plant Melatonin supplements, including our Magnesium + Plant-Based Melatonin blend, can help you fall asleep, stay asleep, and wake up with no grogginess.*

Not only do we strive to *bring* light, we also strive to *be* light! That means encouraging a warm, happy work environm...
01/13/2026

Not only do we strive to *bring* light, we also strive to *be* light! That means encouraging a warm, happy work environment because we believe that when you bring joy to your work, that joy is reflected in everything you create. You trust us with the supplements you put in your body, so it’s our responsibility to make sure we put love and intention in every bottle.

Sleep well tonight! NEW Plant Melatonin has arrived to join your nighttime routine. A good night’s sleep sets you up for...
01/12/2026

Sleep well tonight! NEW Plant Melatonin has arrived to join your nighttime routine.

A good night’s sleep sets you up for success—but we’ve all spent plenty of nights tossing and turning. With Plant Melatonin, your best sleep is here at last! Plant-based, drug-free melatonin from tomatoes works with your body to help you fall asleep, stay asleep, and wake up refreshed.*

2 mg of carefully calibrated plant-based melatonin in just 1 tablet nightly to help you drift off naturally—the right amount and nothing more! No next-day grogginess!

†Valid through 1/31/26. This offer cannot be combined with other promos or subscription. 1x per customer.

Stuck counting sheep? There’s an EXCITING new way to sleep well on the way! Instead of fluffy farn animals, try counting...
01/09/2026

Stuck counting sheep? There’s an EXCITING new way to sleep well on the way! Instead of fluffy farn animals, try counting down to our newest innovation, dropping soon 🎉

Don’t stop now! We’ve spent this week digging into foundational wellness—the building blocks of how we thrive (and of mo...
01/09/2026

Don’t stop now! We’ve spent this week digging into foundational wellness—the building blocks of how we thrive (and of most people’s resolutions!) Today is Quitters Day, the day in January when most people drop their resolutions 😔

One of the biggest reasons people quit following their resolutions is because they haven’t set reasonable, achievable goals (anybody else remember SMART goals?) The good news is that you can always adjust your resolutions to work better for you! If you started too big and are feeling overwhelmed or unmotivated, try redefining your goal like our examples above. Then drop your goal in the comments for accountability and motivation! 💪

Find joy in Brussels sprouts! Get happy with grapes! It’s true: studies show that eating a diet rich in fruit and vegeta...
01/08/2026

Find joy in Brussels sprouts! Get happy with grapes! It’s true: studies show that eating a diet rich in fruit and vegetables helps your mood. Science is proving what we already know: food is medicine. What you put into your body is the foundation of any wellness journey!

Wellness should treat the whole person: mind, body, and soul. Everything from mind/body practices like yoga and meditati...
01/07/2026

Wellness should treat the whole person: mind, body, and soul. Everything from mind/body practices like yoga and meditation to supplements crafted with balancing ingredients like ashwagandha are part of how we can feel centered, focused, and whole.

We trust nature’s design: from fermented vitamins to potent botanicals and intentional sourcing, we see ourselves as par...
01/06/2026

We trust nature’s design: from fermented vitamins to potent botanicals and intentional sourcing, we see ourselves as part of the natural cycle—not apart from it. Everyone can benefit from spending time in nature, but life can get in the way! Taking supplements rooted in earth’s intelligence brings a little bit of nature into your daily routine.

Move with confidence, no matter what chapter of life you’re in! Whether you’re getting steps in at your standing desk or...
01/05/2026

Move with confidence, no matter what chapter of life you’re in! Whether you’re getting steps in at your standing desk or chasing after the kids, you deserve to move in comfort at every stage. Take care of your bones and joints and they’ll keep you moving year after year!

As we’re entering 2026, we’re taking a moment to reflect on our proudest accomplishments. Each one represents a new chap...
01/05/2026

As we’re entering 2026, we’re taking a moment to reflect on our proudest accomplishments. Each one represents a new chapter in supporting your wellness! We look forward to pursuing more new chapters in nature-inspired wellness. ✨

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Brattleboro, VT

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