New Chapter

New Chapter Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body. The result?

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!

04/24/2026

Where nutrients come from can shape how they support your body. That’s why we travel to the wild coast of Iceland for organic red marine algae. This whole-food source grows rich in calcium, plus magnesium and 70+ naturally occurring trace minerals for holistic bone nourishment.*

Find your strength with Earth’s elements this Earth Month!

We travel the Earth to bring you what you need to feel New. That means Nature’s finest ingredients grown in the places t...
04/23/2026

We travel the Earth to bring you what you need to feel New. That means Nature’s finest ingredients grown in the places that know them best, and formulated to support every stage of your life 🌎💜

Tried and true habits that worked in your 20s and 30s may feel less reliable now. And that’s normal. Midlife comes with ...
04/17/2026

Tried and true habits that worked in your 20s and 30s may feel less reliable now. And that’s normal. Midlife comes with new needs.

The secret to adjusting? Give your body more support to keep doing what you love. That might mean adjusting your routine, and for some, adding in a science-backed supplement like Zyflamend™, the clinically studied 10-herb blend for joint health, mobility, and healthy inflammation response.*†

Let yourself try something New.

Truth time: Women’s biology starts to shift around age 40. Hormonal changes, new stress loads, and shifts in metabolism ...
04/15/2026

Truth time: Women’s biology starts to shift around age 40. Hormonal changes, new stress loads, and shifts in metabolism can all re-shape how you’re feeling, from sleep to energy to mood.

You deserve support that meets you where you are now. Little daily choices, small shifts in routine, and giving your body what it’s asking for can make a real difference. Switch your exercise? Try a new bedtime? Add more protein? Change your vitamins?

Let yourself try something New.

India is the heart of so many herbs we rely on for wellness. Like vibrant turmeric, potent ginger, and gentle holy basil...
04/13/2026

India is the heart of so many herbs we rely on for wellness. Like vibrant turmeric, potent ginger, and gentle holy basil that have been part of India’s daily life for thousands of years. Today, both tradition and science keep showing how special these herbs really are.

To bring you the amazing benefits of these herbs, we source them from India where they thrive. Our planet has everything we need!

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round. From reducing emissions ...
04/10/2026

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round.

From reducing emissions and reliance on virgin plastic to advancing the regenerative agriculture movement, we’re putting in the work to help protect our planet.

This is the New way forward. 🌍💚

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round. From reducing emissions...
04/10/2026

For New Chapter, Earth Month is a chance to show the progress we’ve been making all year round.

From reducing emissions and reliance on virgin plastic to advancing the regenerative agriculture movement, we’re putting in the work to help protect our planet.

This is the New way forward. 🌍💚

Midlife. You’re older, wiser, and finally getting your feet under you… when suddenly your body starts to feel different....
04/08/2026

Midlife. You’re older, wiser, and finally getting your feet under you… when suddenly your body starts to feel different. If no one warned you about this part, you’re not alone.

What’s happening is your midlife shift. Your body changes after 40, with metabolism, hormones, and the way you handle stress and sleep all evolving.

The good news is, to roll with these changes, you can change how you support your body. Let yourself find new ways forward!

Earth Month reminds us of one thing: nature knows what it’s doing. From fields to coastlines, forest to sea, the origin ...
04/06/2026

Earth Month reminds us of one thing: nature knows what it’s doing. From fields to coastlines, forest to sea, the origin of each ingredient can shape how it supports your body. That’s why we source ingredients from the ecosystems where they thrive.

This is where feeling New begins.

We’ll say it again: not all multivitamins are created equal. New Chapter works hard to bring you high-quality multivitam...
04/02/2026

We’ll say it again: not all multivitamins are created equal. New Chapter works hard to bring you high-quality multivitamins packed with excellent quality ingredients. And we test at multiple points in the supply chain to ensure quality from single ingredients to final batches.

🔬 WHO: Each formula is created by holistic nutritionists and herbalists, with input from food scientists, toxicologists, natural products chemists, and quality control.

🛡️ HOW: Our raw materials and our products are rigorously tested for identity, purity, and strength. Products are verified in accordance with FDA and Prop 65 requirements and bottled in a carefully monitored, GMP compliant facility.

💜 WHY: The smallest things can make a big difference. Like making sure your multivitamin is the best it can possibly be. So you can trust that multivitamin every day to help you take on the world.

The way you eat is a conversation between you and your body. The foods you choose send signals that shape how you feel f...
04/01/2026

The way you eat is a conversation between you and your body. The foods you choose send signals that shape how you feel from the inside out. So, tell your body you love it by eating colorful foods, high-fiber options, and good fats.

Swipe to see how to speak your body’s language. 🌿

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Brattleboro, VT

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