01/08/2026
Pharma Outlook 2026: what will shape Pharma & Biotech this year
2026 is a year of strategic choices for pharma and biotech — not just scientific breakthroughs.
Here are a few key forces already shaping the industry:
🔹 Pricing pressure is becoming the new normal
Global cost-containment policies are pushing companies to clearly demonstrate value — earlier and more thoughtfully.
🔹 Real-world evidence matters more than ever
RWE is now a key part of market access, payer discussions, and long-term product strategy.
🔹 AI in market research: helpful tool, not a magic solution
AI can speed up analysis, but it still needs expert interpretation and context.
🔹 Faster regulatory pathways don’t mean simpler requirements
Acceleration still comes with higher expectations for evidence and planning.
The companies that succeed in 2026 will be those that think ahead and plan early.
At ALPI Solutions, we support pharma and biotech teams in navigating these shifts — from early insight to strategic ex*****on.
💬 Which of these trends do you see impacting your work the most in 2026?