In 2025, we’re celebrating 10 years as the go-to experts in strategy and ex*****on of R&D, regulatory and QA/QC for whatever’s in supplements 💊 health foods 🍎 cosmetics 🧴 botanicals 🌿 ingredients 🍚and more
01/20/2026
Iron is a fundamental micronutrient essential for oxygen transport, enzymatic activity, and metabolic homeostasis.
Yet it remains the most deficient nutrient in the world, with more than 2 billion people estimated with iron deficiency anemia.
In the diet, animal foods provide iron primarily as heme iron. Dietary heme iron is absorbed through the active transport pathways catalyzed by heme oxygenase in the intestinal enterocyte. This form of heme differs in its bioavailability, absorption mechanisms, and tolerability compared to non-heme forms of iron, including iron salts and chelates.
Adding more heme iron to a diet, including through iron supplements, may help to reduce the prevalence of iron deficiency.
Future research should focus on research of heme iron supplementation strategies to enhance absorption efficiency, gut microbiome health, and safety, ensuring optimal iron status across diverse populations.
01/19/2026
I don’t usually sell supplements.
But when I do, it’s after ten years of R&D, patents, clinical studies, production, quality control and market testing.
Three ingredients. One patented, synergistic combination. And thousands of happy dogs and cats.
Just Google PCQ Pet. Or check it out on Chewy
Thanks and deep appreciation to my friend and fellow animal lover, Dr. Geoff Pfeifer for staying the course.
01/13/2026
All the talk about “shills” and false science due to conflicts of interest is, well, bull-shillt.
When people don’t like scientific results, the most convenient (read: lazy) thing to claim is pollution by industry money.
And they remain in their La-Z-Boy for the next claim — that if industry stepped away, we’d get “purer” science.
I’m sorry to report that this couch-potato way of thinking about COI collapses under examination.
——
Today, industry funds roughly two-thirds of U.S. health R&D, representing around $250 billion.
Industry pays for early ideas, late-stage clinical trials, product development, regulatory science, manufacturing scale-up, quality assurance, and safety monitoring.
But let’s imagine industry funding somehow disappeared. And the government magically budgeted to replace all of it.
Taxpayer funding wouldn’t “clean things up”. Unless that means slower timelines, more failures, and even more politicized, bureaucratic decision-making.
We’d inherit $1,600 per average taxpayer in new debt — not couch-cushion change.
—
Industry funding is essential to putting government-funded science into practice. Which brings us to the second armchair complaint:
“Academics shouldn’t take industry money — it’s a conflict of interest.”
Most of the time, the money we’re talking about are relatively small payments to cover travel expenses, translate and present findings, and answer technical questions.
Few people in academia are paid for more than a reasonable amount for their time and expense to then explain what it means, and what’s next.
Someone has to do it - and neither universities nor government pay for that part.
Expecting academics to be the bridge between science and industry for free is both impractical and unethical.
01/10/2026
For anyone wondering how the new Dietary Guidelines compare to the old, here’s a chart from Marion Nestle at FoodPolitics.com.
A cogent thing I missed in my earlier brief review - the new guidelines are a lot less quantitative than before.
Cups of fruits and vegetables turned to servings — yet fruits and vegetables don’t come labeled with serving sizes.
Is a serving 100 grams or a handful? It all depends, and no one really knows.
No limits on fat intake - which at 9 calories per gram can add up to, well, unwanted fat.
Had there been a Registered Dietitian on the expert panel, perhaps these oversights wouldn’t have been made.
(Shout out to all the RD’s who have to now parse through this, and then educate your patients with another change to the guidelines!)
-—
Article “The MAHA 2025-2030 Dietary Guidelines have arrived: Cheerful, Muddled, Contradictory, Ideological, Retro”.
This year, I spent a lot of time on LinkedIn parsing a seemingly endless bamboozle on food, supplements, and health.
It wasn’t about specific ingredients, villains, or easy fixes, but about the same uncomfortable idea.
That is, most of our debates are framed in a way that hides important truth.
Like — we argue about “ultrafied” food processing while ignoring portion size.
We argue about human behavior while ignoring systems and their incentives.
And we argue about science and regulations while ignoring the underlying realities.
——
Throughout 2025, my posts explored things like:
🚩Why food systems can’t be understood without economics.
🚩What toxicology actually measures (and what it doesn’t).
🚩Why supplements are misunderstood.
🚩And how history helps us see today more clearly.
I wasn’t trying to defend an industry or attack one.
I was trying to restore context, and hopefully, some semblance of sanity for my friends in this, the craziest of times.
Because real progress doesn’t come from outrage — it comes from understanding systems well enough to change them.
—-
If anything, this year reinforced that the most valuable work right now is in understanding and communicating the complexity of our world without flattening it.
So thanks to everyone who read, challenged, disagreed thoughtfully, or shared the conversation.
Now, onward to 2026, with better questions.
And hopefully, better answers.
Because we’re all in the same boat.
12/31/2025
The Boston Tea Party wasn’t about tea, just like today’s turmeric extract tariffs aren’t about turmeric.
In 1773, colonists weren’t protesting a luxury beverage.
They were protesting a system where a distant authority used tax income to oppress its citizens.
(The revenue went to support the British troops).
Sound familiar?
—-
Whole turmeric (as spice) now escapes tariffs. But turmeric extract — the standardized, clinically proven capsules used for health — do not.
Turmeric extracts are not just dried, milled roots.
They are the result of extensive and capital-intensive infrastructure located overseas.
Just like tea in the 1700s, turmeric extract is embedded in daily consumer products, and cannot be produced domestically.
This means higher costs, compressed margins, quieter innovation, and higher prices for everyone in the chain.
To steady retail prices, we are likely to see more turmeric supplements that are less effective because they are under-dosed.
There’s no redcoats in my world. But lots of red faces.
——-
The colonists eventually threw tea into the harbor because tariffs had become a symbol of disenfranchisement.
Today’s tariffs are also disenfranchising, but there’s a couple key differences:
First, they are effectively taxing prevention and wellness.
Second, they make the most effective forms of turmeric (extracts) far more expensive than the least effective ones (straight powder).
The Boston Tea Party was the moment people realized that uneven government control of trade equates to control of our daily lives.
We’re having a moment too. The only difference is that now we’re talking capsules, not teacups.
12/30/2025
I don’t set long-term goals or keep track of accomplishments.
Except for end-of-year, when I see everyone else posting theirs.
According to my memory, here’s a few things NaturPro Scientific LLC completed this year…
🥳 Sixty-twelve safety and regulatory assessments (plus or minus. I lost count).
🤓 Co-authored the most comprehensive review paper on dietary heme iron to date with Douglas Kalman PhD RD and Susan Hewlings.
🔥 Contributed to seven clinical studies (including design, analysis, writing/editing and/or review on behalf of sponsors).
😳 Led responses to nine FDA actions (including warning letters, 483’s, recalls)
🫣 116 free consultations. Dozens of mortgages/pensions/marriages saved.
🌎 Started the Food-Planet Web podcast with Judy Kim and David H. Nelson — check it out! https://lnkd.in/e4ab8sUn
🤭 Cleaned my office twice. (new record).
😁 Joined a USDA grant stakeholder committee supporting economic development of a drought-resistant food and medicinal crop (more to come soon).
🤯 282 LinkedIn posts and 1.1 trillion comments and likes.
🤗 Started Fearless Naturals USA — the first virtual supplier for fully traceable natural ingredients.
⚾️ Coach-cheerleader for 17 Little League baseball games.
🙂 Spoke truth in the face of anti-science fascist fearmongerers.
🥹Partnered with more of my favorite experts. (You know who you are).
🤟Put the final touches on a handful of publications due out in 2026.
And the best of all…
🐕 Took Scooby on 308 trips to the dog park /woods.
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NaturPro Scientific, LLC, is a boutique natural products scientific consulting firm offering more than 30 years of experience and solutions supporting the development of innovative and functional products and ingredients that promote human health. NaturPro provides essential seed-to-shelf guidance covering innovation, research, production, supplier verification, quality assurance and regulatory compliance. NaturPro supports a range of startups, midsize and Fortune-50 corporations in the dietary supplement, food and beverage, and other regulated industries.
We Are Active Members of:
--American Botanical Council
--American Herbal Products Association (Standards, Raw Materials, Laboratory and Cannabis Committees)
--AOAC International (Ethanol in Kombucha Expert Panel)
--ASTM International (D.037 Cannabis Committee)
--International Society of Sports Nutrition
--U.S. H**p Roundtable (Technical Committee)
Recent Publications:
Determination of Ethanol Content in Kombucha Products by Gas Chromatography with Flame Ionization Detection: A Multilaboratory Study. Liu Y, Chan M, Ebersole B, Sy H, Brown PN. J AOAC Int. 2018 Sep 18. doi: 10.5740/jaoacint.18-0190.
Article, “FDA Speaks Truth to DEA: CBD unlikely to be abused”, LinkedIn, October 2018
Article, "Secrets to Ensuring Accuracy from Third Party Testing Labs", LinkedIn, October 2018
Press Release, “Botanical Liaisons and NaturPro Scientific Complete Independent Authentication of Rhodiolife® Rhodiola rosea L. Ingredient”, October 2017
Article, “Emerging Heart Health Ingredients”, Natural Products Insider, August 2017
Single laboratory validation of a GC-FID method for ethanol in kombucha, Ebersole B, Eckert M, Schmidt R, Chan M, Brown P. 2017 Journal of AOAC, doi: 10.5740/jaoacint.16-0404
Article, “Making a Quilt from the Regulatory Patchwork,” Natural Products Insider, July 2017
AOAC International First Action Official Method 2016.12, Determination of Ethanol in Kombucha. Ebersole B.
AOAC Standard Method Performance Requirements 2016.001. Journal of AOAC, (2016) 99(4), 1120-1121