04/04/2026
What does the future of a successful PT clinic look like? With the profession at a cross-roads of shrinking insurance fees, so many cash pay clinics opening they are their own competition, and Ai confusing the life out of PTs to the point they do nothing except ask GPT for an email or a generic business plan, it is a critical point.
In LA last week i did the rounds meeting the ones who are making a succes of their clinics regardless. The things they have incommon that make them different?
1. Each is Marketing system driven - they do not rely upon a gym or their reputation for leads
2. The owner is MEDIA famous - that is they are active on all the social channels, are hosting workshops and they are “known” in their town as “the guy or girl”
3. Each is Ai First - that means they look for any task or role that Ai can fill FIRST, before they go to Indeed
4. Tech is involved in treatment - none of the successful, at scale, clinic owners are trying to do it 1-1… they implement high impact, high margin technology to become a hybrid of PT & Welness.
What none of them appear to do is wait for the phone to ring, dabble with Google/Facebook or work on their clinical skills hoping to attract more leads. They are running the Modern clinic and headed toward margins (30-35%) that this profession has never seen before until now.
What else do they have incommon?
5. Each other!! They are part of a peer group, that involves structured coaching that meets weekly to discuss new ideas and beeakdown challenges. This being their bug advantage.
Business success is almost impossible - if you are trying to do it alone. If you knew how to get there you’d be there already. Right now it is 100% certain that you’re current path is not working. Why not take a smaller risk and try real coaching to change all that?… The risk is not trying, it is staying where you are.
Let me know when you want some help… we are ready when YOU are ready to commit to that growth… ❤️
