Move Think Smile

11/06/2025

"Dear Diary,

Today I Googled what a webhook is… 😩and no it's not a medical device."

Health and wellness experts...

If you’ve ever wanted to sell an organ just to have someone else set up your tech — I get it.

Funnels. Automations. Tags. Triggers.

Chaos.

But here’s the good news:

You don’t need to lose an arm, leg, or kidney to get help.

You just need affordable support that keeps you in charge.

No tech tantrums.

No “API trauma.”

Just a little peace of mind — and maybe a new diary. 😉

👉 Come see what we’re doing to help our clients stay in the driver’s seat of their tech....movethinksmile.com

11/05/2025

If Marketing Feels Hard, Here’s Why.

If you’ve ever wondered why you resist marketing, why you procrastinate on it and cringe when you have to do it....

Why you wish you could just hand off to someone else — you’re not alone.

After years of working with business owners, I’ve realized most people don’t actually hate marketing.

They hate how it’s been taught.

The pressure to shout louder.

To sound slicker.

To convince people to buy.

No wonder it feels off.

But here’s the truth most people miss marketing isn’t manipulation.

It’s leadership.
It’s guiding people from curiosity to clarity.

One message, one step, one breadcrumb at a time.

When you start seeing it that way
you stop resisting marketing.

You stop fighting it.

And you start leading with it.

10/29/2025

Let’s talk about a word most in the health & wellness world are ignoring right now... but shouldn’t.

Tariffs.

Not exactly a “wellness” topic, right?

Except it is.

Because it’s quietly reshaping the way people buy everything.

Including health.

And that quiet shift is about to shape the next 6 months more than any algorithm update or new offer could.

Here’s the ripple effect no one’s talking about:

👉 Tariffs push prices up.
👉 The stock market reacts.
👉 Retirement accounts drop.
👉 Consumers tighten over economics.
👉 Emotional chaos quietly ensues.

And just like that—your best potential clients start thinking differently.

Because of ONE. Single. Word.

People still want to feel good.

They still want help with their physical, mental & emotional health…

But the sales psychology behind how they purchase has changed.

You’ll see it in subtle ways:

❓ Longer pauses before “I’m in.”
❓ More questions about cost.
❓ Delays on supplement reorders.
❓ Fewer upfront commitments.
❓ Uncertainty dictating spending patterns.

Maybe you’ve already felt it..

That consult that went amazing… then “I need to check my budget.”

Or that lead surge that mysteriously slows the same week the market dips.

It’s not because they don’t trust you.
It’s because the economy is weirdly volatile right now.

And anxious prospects spend their money & buy differently.

They move slower.
They need faster proof.
And only purchase your stuff when they feel safe.

That’s the real story heading into Q4 2025 and Q1 2026.

Tariffs aren’t just taxes.
They’re a nervous system event.

(driving the entire economy right now)

That tension doesn’t just live on Wall Street;
it lives in every one of your leads, prospects & clients.

Tariffs = Uncertainty.

And it’s creating a new divide in our industry:

🅰️ Reactive Rigidity ( businesses that wait to see what happens)
🅱️ Pro-active Flexibility (businesses that innovate & adapt to what’s happening)

Decide which one you’ll be in the next 30 days

Because the “health season” kicks off on January 1, 2026.

When it does, expect this:

> The market floods with offers.
> Cautious consumers won’t pick the flashiest one.
> They’ll pick the clearest one.
> The calmest one.
> The one that helps them feel stable again.

That’s your opportunity.

The question is…

Will you position yourself to be that business now?

Or chase the scramble later?

Inside the IMPACT Club, we’re already building the playbook for this next wave:

✅ Volatile-proof messaging that builds safety & trust
✅ “Calm confidence” marketing frameworks for nervous consumers (that's recession proof)
✅ Simple financial systems that protect your profit margins from overhead creep

Because tariffs will come and go.

There will always be uncertainty.

But how you adapt to them… that’s your new edge.

👉 Sharpen that edge here:

https://go.movethinksmile.com/impact-club-2-0-ghl-2

To your impact,

Adam Von Ins & Eléa Faucheron

MOVE THINK SMILE
& The IMPACT Club

10/16/2025

Hot. Cold. Hot. Cold.
No, it’s not your love life — it’s your marketing. 💔

One week it’s passion and flow.

The next, it’s avoidance and overwhelm.

But here’s the thing — you don’t need to burn it all down.

You just need to rekindle the spark.

Maybe it’s your strategy.

Maybe it’s how you’re showing up to it.

Find out what kind of relationship you’re really in with your marketing 👇

Take the Marketing Matchmaker Quiz, its FREE to take! https://go.movethinksmile.com/

10/14/2025

Everybody’s Wrong About AI...

🔸Most using AI end up just making more stuff—not more sales.
🔸Instead of saving time, it often slows business owners down.
🔸For most folks, AI pushes their best customers away.

True story...

Monday night, a functional nutritionist asks AI to create a promo email.

Tuesday morning, the email goes out.

Opens look fine.
But no clicks.
And unsubscribes spike.

Was the email polished? Sure.
But did sell anything? No.

The people on her list hesitated & ignored, deleted or left.

📢 Myth:
AI will save you time & get more people buying your stuff.

📢 Fact:
Real-world data backs up why using AI often hurts growth:

1️⃣ Slower, not faster.
In controlled trials, experienced pros were about 19% slower with AI than doing the same task without it.

(source: METR; Reuters)

2️⃣ “Confident” mistakes get published.
AI gets things wrong (a lot). And often puts mistakes into confident overdrive—when the AI sounds sure of itself, people tend to send the email, post the article or publish the ad… even though there are mistakes.

(source: Axios)

3️⃣ Busy work instead of growth.
3 out of 4 business owners say using AI actually eats up valuable time going back-and-forth with prompts. Instead of cutting costs (to increase profit margins) or increasing sales… they lost valuable time.

(source: Microsoft Work Trend Index)

4️⃣ Tone = trust.
Tone of voice measurably changes how “friendly, trustworthy, and desirable” your writing feels. More often than not, AI flattens all three with a generic inauthentic tone—so potential customers pause.

(source: Nielsen Norman Group)

5️⃣ People can tell (and they pull back)
70% say AI content makes the internet harder to trust while 65% feel uneasy with AI-made ads. More than half say they can spot AI copy so they disengage.

(source: Deloitte Connected Consumer; eMarketer/CivicScience; Bynder)

The reality?

People are smart.

And can spot when something’s “obviously AI”.

Especially when AI:

Uses too many Emojis 🙌🚀💸
➡️ Hyphenates everything with — Em-dashes
➡️ Makes your writing too perfect with Oxford commas instead using good marketing copy
➡️ Creates stocky feeling images (or weird ones that are just… wrong)
➡️ Hides your authentic voice

This leads to the AI Conundrum and why it often backfires:

AI is notoriously generic.
Tiny, “confident” errors = credibility dips.
Your best leads bounce.

📢
Inside the Impact Club, we show how to use AI so you save time, cut costs & get more people buying.

And right now, get 50% off for life, plus free HIPAA Compliance and 4 Go High Level unlimited accounts:

https://go.movethinksmile.com/impact-club-2-0-ghl
📢

“OK Adam & Eléa, so what’s your point?”

AI isn’t a bad thing.

It absolutely has insane potential.

But right now, when it comes to marketing & sales?

Everybody's wrong about AI...

Because instead of growing their business:

👉We see too many people wasting time.
👉And repelling people they can actually help.
👉And blocking sales.

If you’re like most of our Impact Club members using Go High Level…

Your superpower isn’t writing copy, building marketing funnels or closing deals.

Asking AI to be your marketing & sales consultant widens that gap.

And is why “AI-first” marketing often hurts the bottom line by sucking time & missing sales opportunities.

But, when you harness AI’s true power?

It seriously lightens your load...

And takes people from “who the heck are you?” to “thank you for taking my money!” in record time.

Our advice:

If AI actually saves hours & gets more people buying your stuff in a high integrity ethical way, keep doing what you're doing.

If it's costing you time or trust...

Or your sales are moving slower than you want...

Change how you're doing marketing & sales here:

https://go.movethinksmile.com/impact-club-2-0-ghl

To your impact,

Adam Von Ins & Eléa Faucheron

Founders, Move Think Smile
& The Impact Club

09/30/2025

If you’ve noticed I’ve been really quiet this year, here’s why...

Back in March.

Life. Hit. Hard.

My mom passed.

She was only 74.

And spent her WHOLE life in healthcare.

Registered nurse.
MBA.
Ran hospitals.
Taught nursing.
Became dean.

She knew the system inside-out.

And she also knew?

It fails people.

In fact…

“They” misdiagnosed her.

Said it was MS.
Meanwhile, Purkinje antibodies were attacking her cerebellum.
She lost all motor control.

My mom avoided the hospital as long as she could.

Because she knew better than anyone...

Healthcare manages.
It doesn’t heal.

And even though I knew this, too?

It still shook me.
Crazy hard.
And it lit a fire.

So Eléa & I coped the only way we knew how…

(by diving into purpose-driven work)

Because this is exactly why WELLNESS matters.

Functional. Integrative. Holistic. Longevity. Regenerative.

The work YOU do matters.

And more people need access to it before it’s too late.

That’s why we started MOVE THINK SMILE back in 2011.

Because you’re here to make this world healthier.

And we’re here to help you reach more people.

And it’s why we spent the last 6 months building this:

🚀 Impact Club 2.0 Beta 🚀

https://go.movethinksmile.com/impact-club-2-0

And right now?

We have a wide open window for TWENTY FIVE wellness focused health companies that closes this Friday Oct. 3.

We’re looking for 25 beta testers this week.

Here’s what we’re looking for:

✔ You’re dead serious about helping people overcome physical, mental, and/or emotional health challenges.

✔ You want to launch a cash-infusion campaign in under 2 hours — and start boosting sales in October (before the historical holiday dip).

✔ You want to save over 303 hours working on marketing strategy & sales funnels (based on industry averages).

✔ You want to get more clients so you can impact more lives when “wellness season” kicks off Jan 1, 2026.

✔ You want LIFETIME 50% off regular membership rate PLUS a free HIPAA upgrade (both locked for life).

And since this is Beta?

👉 You’ll give us honest feedback so we can make V2.0 even stronger.

If that’s you → Tap for beta tester details 👇

https://go.movethinksmile.com/impact-club-2-0

Because when it comes to the health & wellness space?

Most marketing fails not because it’s bad.
But because it’s built for the wrong thing.

Impact Club 2.0 fixes that.

If you’ve ever felt like marketing & sales don’t fit you?

This will👇

https://go.movethinksmile.com/impact-club-2-0

Current members say it’s the best thing they ever did.

Because they sell faster.
Impact more lives.
And get paid for work that matters.

Now, if you’re thinking…

“Adam, this is kinda heavy using your mother’s death like this.”

Fair enough.

But it’s what my mom wanted.

So fewer families have to go through what mine just did.

To your impact ,

Adam Von Ins
(& Elea Faucheron … best support anchor ever)

P.S. This is why we keep doing it…

(even when life throws us a “middle finger”)

“I thought I needed a website & funnel.
Instead, one simple impact strategy...
Generated more clients than I could handle.
Saved 50 Marriages.
And changed 100 Lives.
(not including the children)”
- Jake Porter
Licensed Professional Counselor

P.P.S. Once Beta spots are gone, membership rates more than double & the free HIPAA upgrade is no longer included.

This window closes Friday Oct. 3 or when all 25 are filled.

Every spot is covered by our industry-first 71-day risk free guarantee.

If this even remotely interests you...tap here 👇

https://go.movethinksmile.com/impact-club-2-0

09/29/2025

Last year, we launched the IMPACT™ Club V1.0.

From counselors to doctors to coaches…
members keep winning.

This past Wednesday Sept. 25, 2025, we launched Version 2.0

And have a phenomenal window open for TWENTY FIVE health & wellness companies — but it closes this Friday Oct 3.

We’re looking for 25 Beta Testers THIS week.

https://go.movethinksmile.com/impact-club-2-0

Here’s who we’re looking for:

✔ You’re dead serious about helping people overcome physical, mental,
and/or emotional health challenges.

✔ You want to launch a cash infusion campaign in under 2 hours — and start boosting sales this month.

✔ You want to save an average of 303 hours on strategy & funnels (and skip the DIY grind).

✔ You want to be fully ready when “wellness season” kicks off Jan 1, 2026.

✔ You want 50% off the regular membership rate PLUS a complimentary HIPAA compliant full upgrade (both locked for life).

And because this is Beta?

👉 You’ll give us honest feedback so we can make V2.0 even stronger.

If that’s you, reserve your beta spot now →

https://go.movethinksmile.com/impact-club-2-0

⚡ Important: Once we roll out of beta testing, membership more than doubles.

Sell faster.
Impact more lives.
Get paid for work that matters.

That’s IMPACT Club 2.0

It works even if you don’t have an online presence or do paid ads.

These 25 beta spots close Friday Oct. 3 — or as soon as they’re filled.

First come, first serve.

If this even remotely interests you, reserve here →

https://go.movethinksmile.com/impact-club-2-0

To your impact ,

Adam Von Ins & Eléa Faucheron
MOVE THINK SMILE

09/26/2025

The biggest competitor isn’t out there. It’s in here.

And we feel it most, when we aren't showing up for our businesses the way we want to.

I just got off a meeting with a client who was talking about a competitor running a flood of ads.

If someone is echoing your message, it’s proof you’re on to something powerful.

You’ve struck a chord.

And you can learn from them.

(PS: if you want a easy hack to see what your competitors are up to,
find it at the bottom of this post.)

Remember this, only you own YOUR message with YOUR story, with YOUR proof, with YOUR heart. That’s what no one else can copy.

So competition....

It gives people choice.

And when people have choice, they lean in and ask: who do I really trust,
who do I believe understands me best?

A powerful message with depth, clears the way for your best clients to choose you.

I'm repeating I know, but hear me when I say....

Nine times out of ten the biggest competitor isn’t out there. It’s in here.

It’s when we don’t show up for our businesses the way we want to. On the front-facing side of our marketing.

Most of the time, it’s not that competitors are “dominating.” It’s that we’re not showing up enough for our own businesses.

And yes, "not enough time" always pops up as the excuse. But that’s just a bottleneck that can be broken with a good system—because the moment you commit to showing up consistently, is the moment you stop feeling drowned out.

PS. Want to see exactly what ads a competitor is running on Meta?

Here’s how:
1️⃣ Go to their Facebook business page.
2️⃣ Scroll down to Page Transparency.
3️⃣ Click See All → then tap the Ad Library.
4️⃣ You’ll see every active ad they’re running across Facebook + Instagram.

PSS. What some marketing matchmaking fun? Go here: https://lnkd.in/eRekgV4r

09/25/2025

Conflicting marketing advice got you spiraling?

Marketing rabbit holes got you bald, broke, and burnt out?

Wellness experts — if you've ever said:

• “I’ll just watch a few YouTube videos…”

• 4 hours later 👉 17 conflicting
strategies, zero clarity.

• Cue the self-doubt spiral.

You don’t need more information.

You need a MAP.

📍 One that says: “Because you're HERE, go HERE next.”

That’s exactly what we built.

After 10+ years of helping physical, mental & emotional health businesses grow…

We created a simple tool to match you with the marketing strategy that fits:

✔️ Your business stage
✔️ Your audience behavior
✔️ Your actual time + bandwidth

No more guessing. No more hair loss.

👉 Get your matchmaker here: https://go.movethinksmile.com/

09/15/2025

4 Tips for Wellness Pros: Do This, Not That

Running your business without these?
It’s like leaving the lights off and wondering why no one walks in.

1️⃣ Put out your OPEN sign at least 5 days a week.
2️⃣ Focus each message on ONE niche (no spaghetti-bowl services.
3️⃣ Show up consistently — your algorithm is a houseplant.
4️⃣ Guide a hero’s journey in every sales convo.

Remember:
Clarity books clients.
Consistency builds trust.
Sales = service.

Which one are you nailing?

Which one needs a little extra water this week?

Send a message to learn more