02/16/2026
Having a health & wellness company is risky whether you're just starting or decades old.
The Winter Olympics are a beautiful and brutal reminder of that.
Athletes can train for decades. Years of 5am practices, injuries, sacrifices, and recovery days where no one’s watching.
They step onto the arena and one tiny shift of a blade, one fraction of a second off on a landing, and the medal is gone.
Take Ilia Malinin for example. The “quad god” of men’s figure skating was supposed to podium. Doing the exact same routine he did earlier in the week where he crushed it for the team event and helped USA take 1st place.
Instead, he fell this time. Landing 8th in men’s free skate. Same routine. Different day. Different results.
Athletes step into the arena again and again.
Not because the win is certain. But because they love the process, the game, more than they fear the loss.
Business is no different. You can do the work. And still have times where the results don't match the effort.
That's not a sign something is wrong. That's the deal. The struggle is certain. The win is not.
That’s why loving the game itself is so important. Like that Tuesday afternoon when nobody is watching and you showed up anyway to dial in an offer. Or the content you post only gets three likes. Or the follow-up you send that goes unanswered. That is the game.
Olympic athletes who come back don't return because someone told them they'd win a medal. They come back because something inside them said, "I'm not done becoming who I'm meant to be."
Every day you stay in the game, you are building something that the scoreboard can't accurately reflect.
Who you are becoming no matter the result. And who you will become after the win or the failure. Is how you fall in love with the game.
