26/11/2025
The Heartbeat of a Small Town Is the People Who Support It
Charlestown has a handful of empty storefronts on our little square right now, and people keep asking what the city should do or what new businesses we can bring in. But the truth is that our small businesses survive when we show up for them. Community support is the deciding factor in a town our size.
There are real, practical things we can do every single day to keep our local shops alive.
• Walk in their doors, not just drive by. Foot traffic is life or death for a small shop.
• Follow, like, and share their posts. Sharing is free advertising that reaches hundreds more people.
• Choose local when you can, even if it takes an extra minute. Those dollars stay in Charlestown.
• Show up to their special events, holiday markets, and pop up days. Attendance fuels momentum.
• Talk about them. When someone asks where to go, mention the businesses right here in town. Word of mouth keeps them alive.
• Leave reviews on Google and Facebook. Even a one sentence review helps new customers trust them.
• Give grace when they run out of an item, close early, or adjust hours. Most small businesses operate with limited staff and tight margins.
• Be patient and kind. These are our neighbors, not corporations with unlimited resources.
• Bring out of town guests to local shops, restaurants, and events. Visitors help stabilize revenue.
• Buy gift cards for holidays, birthdays, or teacher gifts. It gives them immediate support and future business.
• If you run a community group, club, or team, rotate your meeting spots through local places. One group visit can carry an entire week of sales.
• Share local events and markets on your own page. When you amplify, you multiply their reach.
One thing our community truly prides itself on is our small businesses, especially the small pop up style ones like the Charlestown Pop Up Markets, the Outward Bound Community Markets, and the Christmas Market at the Family Activities Center. These events bring life to our town and give so many local vendors a chance to grow. And with all the other things happening in Charlestown this weekend, there are plenty of chances to support the people who make this place special.
So stay, play, and pay in Charlestown.
Community is built, not bought. And it starts with us.