485inc

11/07/2025

Yesterday was my interview for the brand video.

People who know me know I’m comfortable talking about my work—but they also know I usually prefer to stay behind the scenes. So, I’ll admit, I was a little nervous going in. Beyond the absolute magic of turning my home into a video set, the experience was delightfully introspective. It pushed me to define what I do, who I do it for, and why I’m different. I boiled down processes, how I work with clients and why it matters to me. Watching myself on playback felt surreal, but good—honest and genuine and gave me a perspective I didn't know I was looking for.

Thank you to Workshop Media for going on this ride with me.

11/04/2025

After the “Rising” outdoor campaign introduced .aesthetics to Wilmington, it was time to turn the page. The awareness was there — now we needed to connect on a deeper level. I wanted to remind Wilmington clients that they no longer had to make the drive to Raleigh for their procedures, and to speak to something more personal: the thoughtful, year-long journey many people take before deciding to move forward.

The idea came together in a simple, resonant message: “You’re closer than you think.” It speaks not just to geography, but to the moment when hesitation turns into confidence — when a big decision finally feels within reach.

10/29/2025

These dentists are cooler than your dentist... just saying.

10/23/2025

October is Breast Cancer Awareness month. Start your annual mammogram at 40. Early detection saves lives.

10/14/2025

Amelia Aesthetics: Dave, we need an outdoor board design announcing our new center in the coastal city of Wilmington, North Carolina.

485: Great!

Amelia Aesthetics: Also, it needs to be a reveal. And no clinical images. No stock photos. No headlines. Really just use the logo. And the color blue...

485: Say no more.

Amelia Aesthetics: :)


aesthetics

10/13/2025

A huge thank you to Dr. Andy Brown, president of ARA Health Specialists for his time this past week. And for making it happen. Testimonial number two—check.

10/02/2025

I'm still buzz'n from Tuesday. Can't wait for next week.
.co

09/30/2025

Had the best day. Thank you so much , Frame 42 Marketing and .co.

09/12/2025

The Provectus Alliance is redefining senior care in North Carolina. Their new logo features Athena, the Greek Goddess of Wisdom and War, over a shield—symbolizing protection, strategy, and leadership. The forward-leaning type conveys motion and progress, echoing the Latin meaning of “Provectus”—to move forward. A brand built on strength, knowledge, and a commitment to helping seniors thrive.

09/08/2025

09/04/2025

Medical Research Institutes is an organization that celebrates creativity and free thinking. Their scientists and researchers are pushing boundaries—challenging the status quo and exploring bold, uncharted solutions to some of healthcare’s greatest challenges, including Alzheimer’s disease and the opioid epidemic. They see science differently, and their mission is simple yet profound: to improve life for millions through biomedical research.

We designed their website to reflect that vision—modern, clean, and light. Bright lifestyle imagery of smiling, hopeful people illustrates the positivity that HMRI’s work brings to the future of healthcare. The extensive site showcases research opportunities, educational programs, and the latest breakthroughs, while also inviting support through donations.

09/04/2025

When Hanson Hewitt & Lowe lost a partner, it meant more than a new name—it meant a chance to redefine their identity. The double H in the new name provided the perfect foundation for a logo concept. Built around an infinity loop, the design symbolizes strength and a renewed bond between the partners. At the same time, the loop forms a scale—representing justice at the core of their practice. The result was a brand identity that honors their past while looking confidently toward the future.