CyanPoint Communications

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CyanPoint Communications

A Chicago-based PR consultancy led by Karyn Odway and focused on healthcare. A trusted resource, we get specialists noticed mainly through the news media. How?

We deliver the right messages to the right audiences at the right time for the right results. Founder Karyn Odway, approaches public relations through a unique lens. Prior to her move into public relations, Karyn worked as an award-winning television news anchor and reporter for nearly 15 years. She understands what gets reporters’ attention. More recently as a public relations professional, she specializes in strategy development, messaging, media relations and media training.

04/01/2026

Developmental Disabilities Awareness doesn’t end with the month of March. The conversation continues and evolves. ♿✨

For healthcare and business communicators, reaching the developmental disability community isn’t about checking a box; it’s about building messaging that is informed, authentic, and inclusive. If you want to expand your audience reach, start by rethinking perspectives, prioritizing authentic storytelling, and understanding the nuances of disability messaging. Different audiences see through different lenses and connections start there. Read more on the Nature of PR. See link in comments below. 👇

03/30/2026

Happy . 👩‍⚕️👨‍⚕️

Today we recognize and thank the physicians who show up every day to care for their communities with skill, compassion, and unwavering commitment. From orthopedics to neurology, and family medicine to specialists supporting individuals with Down syndrome – your impact is profound and far-reaching. You heal, advocate, innovate, and lead. Our communities are stronger because of you. 💙

🦴 🧠 🩺

03/20/2026

🌸

A season of fresh air and energy, and new beginnings. Soon tulips will be blooming, trees will awaken, and nature will come alive again. 🌷🌿

There’s something deeply soothing about this shift: Longer days, warmer light, and the quiet reminder to step out of winter’s hibernation. It’s a time to reconnect, reengage, and reenergize both personally and professionally.

As nature renews itself, so can we. Here’s to embracing the season ahead with clarity, creativity, and connection. ✨🔗

03/06/2026

Daylight Saving Time starts this weekend — don’t forget to spring ahead.⏰
Before heading to bed Saturday night, move your clocks forward one hour so you’re not running late for Sunday plans or Monday meetings.

Pro tip: start adjusting tonight (Friday) by going to bed a little earlier. Small shifts now can make Monday morning much easier. Sleep is often one of the most overlooked areas of health especially for the high-achieving professionals in healthcare marketing, communications, and disability development who spend so much time supporting others. A well-rested brain fuels better decisions, creativity, and leadership. 🧠✨

Consider this your friendly reminder: Set the clocks. Protect your sleep. Show up ready for the week ahead. ⏰😴🌅 Have a wonderful weekend!

02/05/2026

✨As we step further into our milestone year for our PR consultancy and a new season of life, we’re taking time to reflect on what matters most and how we want to move forward.

Our latest blog shares three key areas shaping our next chapter, from staying grounded in our values to growing personally and keeping communication strong.

It’s not about perfection or resolutions; it’s about planning and progress. 🌱We’d love for you to read along. 💬 See link below in the comments.

11/07/2025

✨Today, we’re excited to officially launch The Nature of PR — our new digital home for ideas, insights, and intentional communication. As part of our 15th anniversary year (🎉), we’re showing up with more consistency and more curiosity for the people we get to work with — our clients, collaborators, colleagues, and those we will meet in the future. This space will explore how we can communicate with more clarity and creativity while staying rooted in what we love most: Trends, tales, and treasures from the healthcare and disability communities. We hope it informs, inspires, and sparks connection.

We’d love for you to connect with us there: https://cyanpoint.com/news/

11/07/2025

✨Fifteen years ago, CyanPoint Communications built a PR consultancy on a simple idea: lead with kindness. 💡The relationships and results will follow.

We’ve seen how genuinely kind words – spoken and written – shape meaningful partnerships, build trust, and guide growth. As we celebrate our 15th anniversary, we’re reflecting on the power of kindness in communications and its ripple effect. Thankful to have worked with clients who have kindness and compassion as part of their values.

This graphic includes 15 kind words for our clients – past and present.

Learn more about our campaign to encourage kind words in the workplace in the comments below. 👇

💬 What’s a kind word someone shared with you that you’ve never forgotten?

11/03/2025

🎉 We made it! 🎉

November marks 15 years in business, and we’re celebrating all month long!

That’s 15 years of connecting through stories, building meaningful relationships, and making an impact through communication that cares. 💬💙

We’re grateful for our kind clients, collaborators, and colleagues who’ve kept us going (and growing!) all these years. 🌱

To mark this milestone, we’re dedicating November to what’s always guided us: kindness in communication. 💫 We hope to inspire kind words all month long.

👉 Read all about our anniversary celebration and what’s ahead below! 👇

10/31/2025

🎃✨ To all the wonder women living with Down syndrome as their superpower — Happy Halloween! You inspire us every day to lead with kindness and confidence. 💪💛

The flashback on the left (circa 1975) shows Founder Karyn Odway's homemade Wonder Woman costume while her brother Gary’s getup is Popeye. Underneath it is his true superpower: Strength through kindness. 🫶

Here’s to celebrating the superheroes in our lives — those who remind us of the diversity of superpowers. And let’s make the last day of Down Syndrome Awareness Month super sweet – filled with treats (no tricks!).

10/31/2025

Some as we glean from our journey.

🌟 Consistent, Collaborative Communications in Crisis 🌟

When COVID-19 hit in March 2020, uncertainty spread just as fast as the virus. A rural hospital system knew it had to be more than a care provider, it had to be a trusted leader in the community.

✅ We helped launch a dedicated website within two months, offering clear, consistent updates.

✅ Partnered with 43 organizations and leaders from mental health centers to local colleges.

✅ Produced content (50+ articles) reinforcing key safety behaviors during the pandemic.

💡 Lesson learned: In times of crisis, hospitals that lean into local collaboration and consistent content can strengthen community trust.

🔍 PR Pros: How have you handled an ongoing crisis impacting the broader community?

10/30/2025

✨PR/Marketing Communications Pros, we’re continuing our “lessons learned” journey—a look back at our work over the past 15 years in hopes of sparking new ideas for your PR campaigns today. Many of our early clients have since been acquired, merged, rebranded, or moved on. Still the experiences and insights realized are relevant today. We hope the past can inform the present and shed a brighter light on the future.

🌟 Client Success Story: Strengthening Connections for Better Patient Care
🏥 When a four-hospital health system centralized its orthopedics and spine program, it faced a critical challenge: how to strengthen connections with referring physicians and clinicians to sustain quality patient care.
✅ We launched an education-focused PR campaign, positioning 40+ orthopedic and spine specialists as thought leaders. Over 5 years, that meant:
✔️ 35+ speaking opportunities at medical conferences & learning clinics
✔️ 35+ articles in trade publications
✔️ 38% increase in overall results from year one of the program
👉 The impact of connecting expertise with educational opportunities? Providers earned reputations as “phenomenal” speakers with “well-researched” insights while building valuable referral relationships that improved communication and patient care.
💡 Lesson Learned: Thought leadership isn’t just about visibility. It’s about creating meaningful connections that strengthen trust, open doors for collaboration, and directly impact patient outcomes.

🔍 PR Pros: Do you have a takeaway to share on thought leadership campaigns of your own?

10/15/2025

✨Our 15 Years of Stories journey leads us to through communications that impact people with disabilities and their families.

🌟 Client Success Story: From Local Resource to Nationally Recognized Leader 🌟
✅ Situation: A powerful mission, but limited awareness in the early 2010s. More families and professionals needed to know about the resources of a business created for the special needs community.
✅ Solution: We launched a media relations campaign, spotlighting the founder at major conferences and positioning her as the go-to subject matter expert on special needs future care planning.
📈 Results:
- Featured in American Banker + Financial Planning
- Quoted as an expert in The New York Times
- Families reached out + online community grew
- Elevated to nationally recognized leader in future care planning

The brand became a trusted source in the special needs community.

💡 Lesson Learned: Strategic PR engages the right people to hear and act.

🔍 PR Pros: How have you strategically reached out to the disability community and engaged with people who have special abilities?

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Chicago, IL

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+13124791271

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http://www.cyanpoint.com/

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