03/13/2026
There is a version of you that already has what you're working toward. And she isn't waiting for permission.
One of the most powerful practices I teach is what I call identity-first thinking. Instead of asking 'how do I get there?' — start asking 'who do I need to be to already be there?' Not as a performance. Not as wishful thinking. As a daily, deliberate practice of inhabiting the thoughts, the posture, the decisions, and the energy of the person you are becoming.
Your subconscious mind cannot tell the difference between a vividly imagined experience and a real one. This is not metaphor. This is neuroscience. So spend twenty minutes today — eyes closed, fully present — experiencing yourself as the conscious entrepreneur you are building toward. What does she feel like? How does she make decisions? What does she no longer tolerate? Start there.
Visit www.carolmerlo.com to learn more about Carol's approach to conscious entrepreneurship.