12/08/2022
How you can make fun tix
I dunno exactly what I’m going to write about today so what I am going to do is just keep putting words down in this OpenOffice doc until I start to get some direction.
(*that’s right I’m too cheap to use Microsoft Word and think its dumb to use that invasive software that traps you into their BS retention program.)
It occurs to me that I need to tell ya that just coz I told you how to pick the very best (email) lists doesn’t mean that less responsive lists are not valuable.
Never forget, Gary Halbert and his coat-of-arms promotion. That was mailed (and very successfully) to names taken from the white pages of the telephone book (‘member those things…phone books!?)
Sample of the famous Gary Halbert coat-of-arms letter
I guess what I want to start on today is how to think about developing a winning email campaign. And, as I says to ya bastards earlier, from now on, a good part of your working life should be spent reading the ‘SRDS” list book and check the daily local and national news as well as and magazines or e-zines that carry a lot of ad space.
Hey, by the way, I GJ’ed (“gina-jogged” patent pending) the hill by my place 4 times (non-stop) the other day!
Well, anyways, I myself been recently trying to locate the “SRDS” book and it’s interesting that most local libraries don’t carry it. I know I’m cheapening out, but maybe there is a way to rent it for free
I called the community college library, I used to go to, and they said the don’t have an SRDS list there and wasn’t sure if the other college libraries have it for rent.
However, the librarian at the college was really nice and helpful and told me I should check out the Kirstein Business Library in Boston. Nice. I guess they have alternatives to the SRDS that are worth checking out.
I probably have more library cards than credit cards these days… how about you?
The UMASS W.E.B. Dubois college library gave me a completely different answer. They got a postcard in the mail for me to sign to get my special five-college library card. And…and they said I can check out he SRDS list FREE of charge once I get my library card I can pick it up.
P***k Yeah!!! (Too good to be true? We’ll see…)
Anyway, this crazy idea occurred to me… There is, as you shall see (or at least I will) when you start using the book, a big section devoted to compiled lists. All compiled lists are, BTW, names and addys of peeps or biz or institutions or whateva have somthin’ in common, you see.
For example: brick layers, architects, chiropractors, churches, businesses who do a half-million gross every year, businesses who do over a million doll hairs a year, YMCA’s, police stations, veteran purchasing agents, etc… etc.
OK, here’s my idea: What if you took the following headline:
“How to make extra fun tix before the end of your shift”
And, then you customize it to something like: “How Lazy landscapers can make extra fun tickets” or “How Creepy Church Cult Leaders Make A Living and Live in Mansions or “How Amateur Life Coach Makes a Huge Chunk Of Change From Their Couch” or “How Twerking Tiktok Influencers Broke The Internets And Made More Money Than Some Professors At Harvard”, etc., etc.
(“Fun Tickets” or “Fun Tix” are just another fun way to say money or dollar bills)
Now, let’s say that we hire some young buck talent to write a little post for us on social media. The first part of the post (or email) tells certain little-known techniques for make and investing money that anybody can use.
The second part of the ebook (email) would contain-money making techniques that would uniquely apply to a particular group of prospects, such as architects or chiropractors. (By the way, chiropractors are greedy little f**k-whistlers, so they will be one of my first targets!)
Anyways, let’s say our email list finished and so, now, we write a letter incorporation the idea that I previously expressed in the sample subject lines. Perhaps the email would star like this…actually lets pretend its a letter going in the mail. Same effect TBH)
To be continued…
Peace
Turt McGurt
I dunno exactly what I’m going to write about today so what I am going to do is just keep putting words down in this OpenOffice doc until…
