Erleia

Sustainable natural skincare for every body

03/14/2026

Less is more when it comes to clay masks.

How often are you masking? Let us know below ⬇️

Description: voiceover while hands mix and apply an Erleia Signature Clay Mask. Narration says, “I used a clay mask every single day for a week. By day 4, my skin was dry, flaky, and more congested than when I started. Here’s the thing about clay — it works by absorbing oil and drawing out impurities. Amazing. But it doesn’t know when to stop.Use it too often and you’re stripping your skin’s natural oils, which actually triggers MORE oil production. The sweet spot? Once a week for oily/combo skin. Once every other week or less for dry or sensitive. Our Signature Clay Mask is formulated to give you that deep clean without over-stripping — but frequency still matters.”

03/13/2026

Your skin is trying to tell you something 👆

Save this + tag a friend who needs to hear #1.

Which one are you guilty of?

Description: Ada talking to camera about three things you might be doing to your skin that may be doing more harm than good - including over cleansing and stripping the skin of its natural oils, skipping sunscreen or SPF, and layering too many active ingredients at once

03/12/2026

Nobody told me that I would or could be happy again when I left my last job - one that had hyped up teamwork, collaboration and doing your best work.

But running an indie skincare brand in 2026 is wild, especially one focused on sustainability and accessibility, and I’m done pretending otherwise.

Follow along for the unfiltered version.

Description: clips of Ada building Erleia with a voiceover about her experience as a small independent beauty founder

03/11/2026

Your skin isn’t broken. The season is just changing. 🌱

Save this guide for your spring routine reset — swipe for everything your skin needs right now.

03/09/2026

We missed our February goal 🫣

And it wasn’t even close. But that’s okay. The reality of running a small, eco-friendly skincare brand is that we deal with physical goods that have lead times, minimums and big cash outflows. At our stage, the biggest challenge is managing the timing of those big inventory and packaging expenses, and growing our sales to support it.

I’m optimistic and confident that we’ll be back on track and hitting our goals throughout the rest of the year - and if you want to make sure you get these updates, make sure to follow us! And if you’ve got questions, drop them in the comments below.

Thanks for allowing me to share honestly and transparently 🙏

Description: Ada talking to camera about missing her February business goal for Erleia and what that means as a small independent brand

03/07/2026

The skincare world moves fast, but your routine shouldn’t have to.

While the “next big thing” is busy trending, we’re over here leaning into what actually works. Trends come and go, but healthy, moisturized skin is always in season.

We believe your routine shouldn’t be a revolving door of experiments. It should be a ritual you can trust—day in, day out, golden hour to golden hour.

Take care of yourself ✨

Description: a carousel of Erleia face oils in a warm bright bathroom setting

03/06/2026

❄️ It’s a snow day so orders might be a little delayed going out - both because of the inclement weather and because I’m going to have some fun in the snow.

Take care of yourself y’all ✨

Description: videos of Erleia Under Eye Balms being poured and finished

03/05/2026

I love talking about skin, skincare and self care - but I wish more people acknowledged that our questions and feelings about our skin can often be rooted in anxiety, fear and comparison.

You don’t need to compare your skin to what you see on here or any other social media platform - everybody has good skin days and bad skin days.

You are kind, you are loved and you are deserving - no matter what your skin looks like today or any other day.

Take care of yourself 🫶

Description: a video of Ada in a black shirt and cardigan talking about skin, anxiety and confidence

03/03/2026

I’ve talked to hundreds of people about their skincare routines and here’s what your routine says about you, part 4!

If you always have sunscreen in your bag so you can reapply, you’re extra prepared and you probably have extra tissues, backup lip balm and other necessities at all times.

If you use HA, and actually apply it to damp skin, you love a good instruction booklet 🫶

And if your body care routine takes as long or longer than your facial care routine, you take pride in never looking ashy or dry.

If any of these describe you, or a friend, tag them below!

Description: Ada talking to camera about common skincare routines and personalities

02/28/2026

Just a reminder, you don’t have to love your skin 100% of the time in order to care for it 🫶

You can be frustrated, mad or annoyed with your skin and still be doing a great job taking care of yourself and your skin.

Enjoy the weekend, y’all 💕

Decsription6: Ada wearing an Erleia sweater and talking to camera about skincare, giving a little pep talk

02/23/2026

Are you (like me) a recovering perfectionist? 🧏🏻‍♀️

I’ve talked to hundreds of people about their skincare routine and here’s what your routine says about you - part 3! We’re talking hydrocolloid bandages, Shu Uemura curlers, clay masks and more.

What other skincare products or routines can tell you about a person? Drop a comment and I’ll try to include it in our next what your skincare routine says about you 🫶

Description: Ada talking to camera about skincare routine tropes and personality quirks

02/21/2026

You live and you learn some 🫠

I’m sure there are many more unhinged moments but these are the ones in my camera roll.

Address

4800 Dahlia Street
Denver, CO
80216

Website

http://erleia.com/

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