Define Nutrition

Define Nutrition We created Define[Nutrition] for one reason: To help others Fulfill Their Potential. Therefore, at D

Personal records aren’t accidents. They’re built through consistency, discipline, and doing things the right way. No sho...
02/04/2026

Personal records aren’t accidents. They’re built through consistency, discipline, and doing things the right way. No shortcuts. No hype. Just showing up, putting in the work, and raising your own standard, one rep at a time. Train with intention. Fuel with purpose. Define what works. define[yourself]

Heritage isn’t about looking back; it’s about carrying forward what works.Crafted on a classic rope-style cap with a tim...
01/30/2026

Heritage isn’t about looking back; it’s about carrying forward what works.

Crafted on a classic rope-style cap with a timeless silhouette, curved visor, and adjustable fit, this hat is built on the same core idea behind everything we stand for: define what matters, commit to it, and show up consistently. No shortcuts. No chasing trends. Just proven standards that hold up over time, with quality you can see and feel. Available in bold Red/White and rich Navy/Yellow colorways that nod to tradition without being tied to any one sport, Heritage represents the routines, values, and work ethic you build day after day. The things that shape who you are long before anyone’s watching and stay with you long after the moment passes.

With a precurved brim, structured front panel, and classic rope detail that gives it personality and presence, this is a hat that feels like part of your story, not just another accessory. Heritage isn’t a statement piece. It’s a standard.

Shop the define[heritage hat] officially, NOW at definenutrition.com only!

We have an [ambassador] who was recently surprised with being the newest [athlete/coach] for the brand! Video drops tomo...
01/28/2026

We have an [ambassador] who was recently surprised with being the newest [athlete/coach] for the brand! Video drops tomorrow, any guesses who it is?

If the edit on this picture doesn’t say 2016, we don’t know what else would!
01/24/2026

If the edit on this picture doesn’t say 2016, we don’t know what else would!

Woke up healthy. Woke up capable. That’s already a win! Everything after that is a choice. Show up, embrace the work, an...
01/19/2026

Woke up healthy. Woke up capable. That’s already a win! Everything after that is a choice. Show up, embrace the work, and define[yourself] through what you do when it’s uncomfortable.

define[multi] isn’t required to enter the define[yourself] Transformation Challenge, but it can be a valuable addition t...
01/15/2026

define[multi] isn’t required to enter the define[yourself] Transformation Challenge, but it can be a valuable addition to your daily routine. Especially when you’re already committed to nutrition, performance, and overall well-being.

Think of a multivitamin as foundation support: it helps fill nutritional gaps so your body has what it needs to recover, perform, and adapt day after day. Whether you’re training harder, eating cleaner, or just trying to feel better overall.

Here’s how define[multi] can support you during the challenge:
- Daily nutritional support: Helps ensure your body gets key vitamins and minerals that support energy, immunity, and recovery.
- Balanced foundation: When your micronutrients are on point, your body can focus on progress, not just survival.
- Supports consistency: Feeling better overall makes it easier to show up for your habits, which is where transformation really happens.

While products like [oxidate] and [vigor] connect directly to challenge entry goals (fat loss, performance, hormones), define[multi] is about giving your system balanced support so your daily efforts are more effective. It’s not a shortcut; it’s a smart addition to help you feel better from the inside out while you tackle workouts, nutrition, and lifestyle improvements.

Questions about who might benefit most from a multi or how to use it with your challenge stack? Drop them below or send us a DM

define[sleep] isn’t just about getting rest, it’s about supporting recovery, stress balance, and a foundation for progre...
01/13/2026

define[sleep] isn’t just about getting rest, it’s about supporting recovery, stress balance, and a foundation for progress.

During any transformation, whether you’re focused on fat loss, strength, energy, or performance, rest is where the real progress happens. [sleep] supports hormone balance, recovery, focus, appetite regulation, and how your body responds to training and nutrition day after day.

Define[sleep] includes ingredients selected to help support deeper-quality sleep, relaxation, and stress management, so you can actually wake up refreshed, not groggy.

Here’s how it fits into the define[yourself] Transformation Challenge:
- Recovery support: Better sleep = better workout performance, muscle repair, and energy.
- Stress balance: High stress can slow progress. Sleep helps your body and mind recharge.
- Consistency support: When you sleep well, you’re more likely to stick to training and nutrition habits.

define[sleep] isn’t a sedative. It’s a natural support tool that helps your body get the restorative rest it needs so you can show up stronger tomorrow than you did today.

If you want more from your transformation, not just in the gym, but in how you feel, recover, and perform day-to-day, then sleep support matters.

Questions about how or when to take it? Drop them below or send us a DM

Defining yourself isn’t about fitting a mold. It’s about building something powerful from the inside out. Showing up day...
01/12/2026

Defining yourself isn’t about fitting a mold. It’s about building something powerful from the inside out. Showing up day after day, training with purpose, fueling with intention, and becoming the version of you that sets the tone, not the trend.

Today marks 10 Years of Define Nutrition⁣Today, we’re not just celebrating a decade of define[nutrition], we’re celebrat...
01/09/2026

Today marks 10 Years of Define Nutrition

Today, we’re not just celebrating a decade of define[nutrition], we’re celebrating you.

To every customer, friend, and supporter who has been part of this journey, THANK YOU! Your trust, feedback, and encouragement have shaped who we are and continue to inspire what’s next.

Here’s to the past, the growth, and all that’s ahead!

define[test] is a performance-focused male support product designed to help support healthy testosterone levels, recover...
01/08/2026

define[test] is a performance-focused male support product designed to help support healthy testosterone levels, recovery, strength, and overall vitality.

When your hormones are supported, your body is better equipped to build and maintain muscle, recover between workouts, and feel energized throughout the day. Healthy testosterone isn’t just about the gym. It plays a role in energy, confidence, drive, and overall well-being. define[test] includes ingredients selected to support your body’s natural testosterone pathways, helping you get the most out of your training and lifestyle habits during the challenge.

Here’s how it fits into the define[yourself] Transformation Challenge:
- Performance support: Test helps support strength gains and recovery, so you come back stronger session after session.
- Energy & drive: Feeling dialed in and consistent makes it easier to stay on track with your workouts and habits.
- Pair with community & coaching: While define[test] gives your system support, the challenge gives you structure, accountability, education, and motivation.

Define[test] isn’t a magic “test booster,” it’s a tool that works with proper training, nutrition, sleep, and consistency to help you perform and recover better over the long term. If your goals are about strength, performance, and feeling your best every day, define[test] might be the perfect entry into this year’s challenge.

Questions about how to use it, when to take it, or who it’s best for? Drop them below or send us a DM

define[thermo] is the key metabolism support tool that comes inside the define[oxidate] box, and it’s especially helpful...
01/06/2026

define[thermo] is the key metabolism support tool that comes inside the define[oxidate] box, and it’s especially helpful for challengers focused on maximizing their transformation journey.

define[thermo] is a thermogenic metabolism booster, meaning it helps increase your body’s calorie-burning potential throughout the day by supporting metabolic rate and helping your body use more energy, even at rest. It also includes ingredients designed to support healthy thyroid function, which plays a key role in regulating metabolism and energy production. By supporting both metabolic output and thyroid activity, [thermo] helps your metabolism work more efficiently and naturally supports fat-burning processes when paired with proper nutrition and consistency.

Here’s how it fits into the challenge:
- Boosted calorie burn: Thermo helps your body increase thermogenesis, basically turning up the heat on calorie use, so your efforts in the gym and in the kitchen can go farther.
- Energy: Many thermogenics also help you feel energized and dialed-in throughout your day, which can help you stay consistent with workouts and healthy habits.
- Perfect pairing for oxidate: While define[oxidate] is built to support weight-loss goals overall, the added thermogenic boost from [thermo] gives challengers another layer of metabolic support during the day.

[thermo] isn’t a magic fat-burner on its own, but when you pair it with a solid plan, nutrition accountability, and the challenge support system, it becomes another tool working with you toward your goals. If you’re diving into the 2026 define[yourself] Transformation Challenge, thermo gives you another strategic advantage in your daily routine, without complicated dosing or guesswork.

Questions about how to use it during the challenge? Drop them below or send us a DM!

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