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Online Safety Success

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01/23/2026

🔧 Common Question Friday

"What format should my lead magnet be - PDF, video, checklist, or something else?"

My answer: Use the format that delivers value fastest.

Here's the breakdown:

- CHECKLIST (best for most business owners)

- ONE-PAGE PDF (great for frameworks)

- SHORT VIDEO (good for visual topics)

- MULTI-PAGE EBOOK (usually overkill)

The truth: Most people won't spend more than 5 minutes on your lead magnet. So make those 5 minutes count.

My recommendation for most businesses: Start with a one-page checklist or simple PDF. Deliver massive value in minimal time.

You can always create more complex lead magnets later. But simple, specific, and fast wins every time.

Want to know more about why and how to choose the right style?

Looking for support from a community?

Sign up for the free trial - get the replay of last Tuesday's session that focused on this and try the last free session of Way of the Digital Warrior. Next Tuesday.

👉 https://bit.ly/4aOgF4v

01/21/2026

💡 Wednesday Tip: Make Your Lead Magnet More Specific

Most lead magnets fail because they're too broad.

❌ What doesn't work:
→ "The Ultimate Guide to Marketing"
→ "Everything You Need to Know About Sales"
→ "The Complete Business Toolkit"

Why these fail:

They're overwhelming. People don't download them because they look like work.

✅ What works:

→ "5 Email Subject Lines That Get Opens"
→ "The 10-Minute Homepage Audit Checklist"
→ "3 LinkedIn Profile Fixes That Get Noticed"

Why these work:

→ Specific promise
→ Quick consumption (10 minutes, not 10 hours)
→ Immediate, actionable value

Your lead magnet should solve ONE specific problem, not every problem.

Narrow beats broad. Specific beats comprehensive. Actionable beats theoretical.

Take 10 minutes today: Look at your current lead magnet.
Can you make the promise more specific?

But what then?

Want support?

There's still one more session in the Way of the Digital Warrior free January trial. Next Tuesday. Replays of the previous three sessions including yesterday's deep dive into lead magnet creation are available.

👉https://bit.ly/4aOgF4v

01/19/2026

🥋 Session 3 Tomorrow: Lead Magnet Creation Workshop

Tomorrow (Tuesday, January 20) at 1pm EST/10am PST, we're learning how to build lead magnets that actually convert.

What happens in this session:

We're creating (or improving) your lead magnet together:
→ Identify what your audience actually wants
→ Choose the lead magnet
→ Create a title that attracts & doesn't get spammed
→ Pick the delivery style that works for your audience

You'll leave with a plan and a tool to put your lead magnet into place quickly.

Not theory. Your actual asset, ready to create.

Free live session.

👉 JOIN NOW: https://bit.ly/4aOgF4v

01/16/2026

Common Question Friday

"Which cloud storage should I use for my business?"

I've answered this question probably 100 times in tech support sessions.

My honest answer:

They're all fine. Google Drive, Dropbox, OneDrive, iCloud - they all work.

What matters is:

→ Pick ONE
→ Use it consistently
→ Don't keep switching between platforms
→ Make sure it has version history (they all do)
→ Set up automatic sync on all your devices

The worst cloud storage strategy?

Having files scattered across 3 different platforms because you couldn't decide.

The best cloud storage strategy?

Picking one, organizing it properly, and using it religiously.

Stop overthinking. Start organizing.

01/14/2026

💡 Wednesday Tech Tip: The File Naming Convention That Changes Everything

Stop naming files like this:
❌ "Final version.docx"
❌ "Proposal - revised.pdf"
❌ "ClientMeeting.pptx"

Start naming them like this:
✅ "2026-01-15_ClientProposal_AcmeCorp.pdf"
✅ "2025-12-03_Q4Report_Final.docx"
✅ "2026-01-10_TeamMeeting_Notes.pdf"

Why this works:
→ Files automatically sort by date (most recent first)
→ You can find "that thing from March" instantly
→ No confusion about which version is newest
→ Works across all platforms and devices

The format: YYYY-MM-DD_DocumentType_ClientName

Try it for one week. You'll never go back.

This is a sample of the topics we take on in the Way of the Digital Warrior community.

01/13/2026

Way of the Digital Warrior - Session #2

Email Sequence Workshop: TODAY!

Tuesday, January 13, 2026 at 1pm EST/10am PST.

Live working session: Write a complete email sequence for your business.

You'll leave with an understanding of how to craft each email:
→ Email 1: Set expectations
→ Email 2: Build relationship
→ Email 3: Make an offer

We're not just talking about email strategy. We're writing the actual emails together.

You'll also leave with the templates to put them together.

One hour. No cost... except your time.

What's an effective email campaign worth?

Free January trial enrollment is still open.
(Replays & resources available for sessions 1 & 2)

👉 https://bit.ly/4aOgF4v

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01/12/2026

What gets the work week off to a good start? A quick win.

Tomorrow is the 2nd live session of the Way of the Digital Warrior and we'll be building a 3-email sequence... that works!

What You'll Create:
Email 1: The Instant Delivery Email
Email 2: The Connection Email
Email 3: The Value + Soft Pitch Email

If you sign up for the January trial, you'll experience step-by-step guidance, see finished examples and have the complete set of templates to use for your specific business. (The replay from Session 1 is also available - we did an awesome audit of our website homepages.)

Free. Live. Tuesday 1/13/26 - 1pm EST/10am PST.
Interested?

Join us: https://bit.ly/4aOgF4v

01/11/2026

48 HOURS UNTIL SESSION 2

Tuesday, January 13 at 1pm EST/10amPST: Welcome Email Sequences

Can you still join?

Yes. Here's how:
1. Enroll in the trial today (2 minutes)
2. Watch the session one recording this weekend
3. Implement improvements to your website homepage
4. Show up Tuesday ready for session two

You can catch up. The cohort is still forming. It's not too late.
But this is the weekend to do it.

👉 ENROLL NOW: 👉 https://bit.ly/4aOgF4v

30-day trial. No credit card required. Real skills.

01/10/2026

3 days until Session Two: Welcome Email Sequences

Tuesday, January 13 at 1pm EST/10amPST we're diving into getting your audience's attention & action.

Trial members from session one already have their website homepage optimized. Now we're building the Welcome Email Sequences that make everything findable.

If you join the trial now:
→ You get access to session one recording
→ You can implement homepage improvements this weekend
→ You'll be ready for session two on Tuesday

3 days to catch up and join the cohort.

👉 ENROLL NOW: https://bit.ly/4aOgF4v

30-day trial. No credit card required.

01/08/2026

📊 Way of the Digital Warrior Post Live Session Reflection: Results?

It exceeded my expectations!

Trial members showed up. They asked great questions. They're already implementing what they learned.

That's day one. Imagine what happens after 4 weeks.

Not too late to join.

→ 30-day trial still available
→ Next session: Tuesday, January 13
→ You can access yesterday's session recording

👉 ENROLL HERE: https://bit.ly/4aOgF4v

Join us for session two Tuesday January 13.

01/07/2026

Yesterday, in the first live Way of the Digital Warrior session we redesigned our website homepages.

Quick homepage tip: Your headline should answer - "What do you do and who is it for?"

Not: "Welcome to our website"
But: "Email marketing for busy solopreneurs"

Clear beats clever. Every time.

Most homepage headlines are terrible.
❌ "Welcome!"
❌ "Innovative solutions for modern businesses"
❌ "We're passionate about helping you succeed"

None of these tell visitors what you actually DO.

Better headlines:
→ "Bookkeeping for creative agencies"
→ "Therapy for busy professionals in Chicago"
→ "Custom websites for health coaches"

The formula: [What you do] for [who you serve]

Clear. Specific. Immediately understandable.

Take 5 minutes today. Rewrite your headline using this formula.

Don't just think about it... fix it!

01/05/2026

1 day left to join us.

🤔 If you're still on the fence about enrolling...

Let me ask you a simple question:
What's the actual risk?

→ Zero financial cost (30 days free)
→ Zero credit card required
→ Walk away if it's not right for you
→ Worst case: you learn skills for free and decide not to continue

Now compare that to the risk of NOT enrolling:

→ Another month of wasted time fighting with tech
→ Another month of feeling behind
→ Another month of the same frustrations
→ Another month of "I should really learn this"

One of these risks is imaginary. The other is guaranteed.

24 hours until the first session.

Make the smart choice: 👉 ENROLL IN THE FREE TRIAL

https://bit.ly/4aOgF4v

First session: Tuesday, January 6, 1pm EST/10amPST/

Address

1201 Kings Highway STE 2. #1044
Fairfield, CT
06824

Telephone

+12034578556

Website

https://www.onlinesafetysuccess.org/

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