11/18/2025
The future of clinical research hinges on community engagement, and pharmacists hold a powerful, unique position to drive this change. Their accessibility, trusted relationships, and frequent patient interactions are solving major barriers in clinical research.
📍 The High-Value "Trust Unit": While doctors and nurses are highly trusted, pharmacists combine moderate-to-high trust levels with significantly higher visit frequency (patients visit 4 to 6 times yearly). This combination creates a large "trust unit" or "Trust & Loyalty Scale" score (around 8 out of 10) that multiplies their influence over patient decisions.
📍 Solving Recruitment and Retention: Because patients already trust their pharmacists and interact with them frequently, their involvement in community-based trials increases willingness to participate and improves patient adherence and retention. Pharmacists are able to address concerns, explain protocols, and provide ongoing support.
📍 Driving Diversity and Decentralization: Community pharmacies, embedded in neighborhoods, are perfectly placed to reach populations often excluded from traditional trials, including rural, elderly, and minority groups. This decentralized model, using community pharmacies as main hubs and satellites, accelerates enrollment and makes trials more patient-friendly.
This shift leverages the pharmacist's clinical expertise and trusted patient relationships to improve trial quality, expand patient diversity, and accelerate medical innovation.
RxE2 is actively revolutionizing how clinical trials are conducted by utilizing community pharmacists, supercharged by technology for recruitment, dispensing, counseling, and operational services.
This is more than just dispensing; it’s about positioning community pharmacies as vital partners in the pursuit of real-world evidence and better patient outcomes.
Read more here: https://rxe2.com/pharmacists-trust-factor-the-key-to-unlocking-community-based-clinical-trials/
Pharmacists hold a unique and powerful position in healthcare, not only as medication experts but also as some of the most trusted professionals that patients encounter regularly. Trust is an essential element in healthcare because it influences how patients follow treatments, share information, and...