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We use science, our experience, and advice from pro athletes to give our customers personalized recommendations for better nutrition. We believe that everyone is an athlete, and that no matter your sport or skill level, you can improve with better nutrition. Through exceptional personal service we provide nutritional advice based on dietary guidelines, taste preferences, and athletic goals. The Feed helps athletes become fitter, healthier and happier. Our team is comprised of passionate runners, cyclists, skiers, cross fit fanatics, based out of Boulder, Colorado and Palo Alto, California. We're out there every day using the products that we recommend to make sure that our customers get the guidance they need to fuel their passions. Comments? email hello@thefeed.com or call us directly 877 780 8957.

A huge weekend at the HYROX Americas Championships in DC. Our athletes showed up ready to work and the results followed....
03/09/2026

A huge weekend at the HYROX Americas Championships in DC. Our athletes showed up ready to work and the results followed.

Women’s Doubles:⁠
+ – WR, 52:59 QUALIFIED⁠

Mixed Doubles:
+ – 1:21:48 (7 months pregnant)!

Individual Results:⁠
– 1st, 56:21 (E15) QUALIFIED⁠
– 2nd, 59:00 (E15) QUALIFIED⁠
– 8th, 56:38 (E15) QUALIFIED

A huge weekend at the HYROX Americas Championships in DC. Our athletes showed up ready to work and the results followed....
03/09/2026

A huge weekend at the HYROX Americas Championships in DC. Our athletes showed up ready to work and the results followed.

Women’s Doubles:⁠
+ – WR, QUALIFIED⁠

Mixed Doubles:
+ – 1:21:48

Individual Results:⁠
– 1st, 56:21 (E15) QUALIFIED⁠
– 2nd, 59:00 (E15) QUALIFIED⁠
– 8th, 56:38 (E15) QUALIFIED

03/06/2026

Emotional support water bottle? Non-negotiable.

It’s there after the last mile, the final lap, the long ride home. No hype. Just hydration that keeps you ready to go again. 💧

03/05/2026

Lemonade stand nostalgia. Endurance athlete edition.

Pink Lemonade FastChews just dropped and they’re now exclusively available at The Feed.

Same fast electrolytes you rely on. Now in a tart, refreshing flavor that actually hits when the heat and miles start adding up.:lemon:

Same workout. Same intervals. Different result.Amacx Beet Shot = noticeably faster pace, less pain, and a lower heart ra...
02/21/2026

Same workout. Same intervals.
Different result.
Amacx Beet Shot = noticeably faster pace, less pain, and a lower heart rate while pushing harder.
Why it works:
Nitrates → nitric oxide → increased blood flow → more oxygen delivered to working muscles.
Translation: you stay aerobic longer and hard efforts feel more sustainable.
This isn’t a new idea — beet nitrates have been studied for years — but ex*****on matters. Amacx dialed it.
• 500 mg nitrates per shot
• 41 calories, 0.9 g sugar
• 80 mg Vitamin C
• NZVT certified (Dutch anti-doping)
• Ready-to-drink 60 ml shot
• And yes… it actually tastes good

12/24/2025

Kona doesn’t give you anything.
For Marjolaine Pierré, this was her first IRONMAN World Championship in Kona — and the moment the weight of the race truly set in.
The drums. The pressure. The doubt.
And the choice to keep going anyway.
Episode is live now.
Triathlon – Presented by The Feed
Link in bio.

12/02/2025

Episode 9 of Triathlon – Presented by The Feed is live. 🎬

This week we follow at the IRONMAN World Championship in Kona — her first time back on the island since becoming a mom.

It wasn’t about chasing her fastest time. It was about showing up, racing with gratitude, and realizing that being a mother and an athlete can both define success.

Episode 9 is live now — click the link in bio to watch.

11/24/2025

Fueling season is officially ON and The Feed is your headquarters for stocking up on all your SiS favorites before winter training kicks in.
Here are the deals we’re most excited about:
🏃‍♂️ 25 SiS Gels for $25
💥 12 Beta Fuel Gels for $20
🍓 12 Beta Fuel Chews for $25
🥤 12 Beta Fuel Drink Mix for $20
🍫 12 Energy Oat Bars for $20
Whether you’re loading up for race season, grabbing stocking stuffers for the runner in your life, or testing something new, these are the best deals you’ll see all year.

11/18/2025

DON’T LET JAVELINA JURT YOU! In this episode of Endurance Freaks, we follow .dower and chasing 100 miles (and kilometers) through the desert at the Javelina Jundred, where heat, hype, hallucinations, breakthroughs, and breakdowns collide. It’s one of the rowdiest, rawest ultras on the planet and we’ve captured what it really takes to go the distance. Hosted by Daniel Pasley and The Feed Creative Director Becca Schepps .

11/14/2025

LISTEN 🆙!! We’re teasing Black Friday sooooooo early and that means today and today only you can get a Feed Belt Bag for FREE with any order over $75 - and stay tuned for more

11/06/2025

This is a trial reel, which means if you’re seeing this you don’t follow us. If you think bike racing needs more coverage like this, give us a follow and watch the Endurance Freaks Big Sugar episode.

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