01/09/2026
Are you a yoga teacher struggling with social media and marketing? Do you feel like youâre selling yourself?
Itâs not that you arenât a good teacher or that your content isnât good đ small changes can mean the difference in millions of views and followers and could mean the difference between a daily grind or a thriving career.
1. Can you see the difference between these two videos?
2. The knowledge is the same, same teacher, equal value.
After building on IG since 2012, more recently , and Iâve come to learn a few things that can help you!
1. You can have the skill, talent, camera, sound quality, etc. But that doesnât equal follows, likes shares, views. Etc.
2. Yes you can also have a following and be a đ©teacher. But this is not about that - itâs about you.
3. You actually donât need to be the best at what you do to gain exposure, but being the best you can be will certainly help with longevity and returning students/customers/clients.
4. Being able to do fancy poses or looks sexy also wonât equate to virality, they are plenty of people that have both that donât get any exposure.
đ„5. Success? What creates success is ALWAYS changing, there is no secret. What works right now wonât be what works next month or next year on the surface level.
âNow itâs about carousel postsâ
ânow itâs 3 second watch timeâ
ânow its trending musicâ
Iâve been on all these platforms watching trends, and never have a really hit a trend. What I have done is just show up consistently and continuously posting, observing what worked, then altering and trying something else. Literally throwing đ©out and seeing what sticks.
đ€âŒïžMost importantly not basing my self worth on the success or failure of a video post. Just posting it. You are NOT what you create, and you certainly arenât worth more or less based on success of it.
âFor a while Iâve been considering a social media and marketing training to help yoga teachers and creatives get the F out of their own way. Is this something youâd be interested in? đ«”đ