04/06/2026
A lot of small flock owners think they have an egg business when what they really have is an expensive hobby.
I know that because I did it.
I charged $5 a dozen when I started and felt good about it. Then I ran the numbers and realized I was spending more than that to keep the thing going. Organic feed. New cartons. Labor. Gas. I was not breaking even...I was bleeding.
And what really got me lately was seeing so many people posting genuinely gorgeous eggs for prices that made no sense.
That was the aha for me.
Not because the videos got attention. Because I could see the same mistake happening over and over. People with obvious quality were still pricing like their eggs were just another commodity.
That is what undercharging does. It hides in plain sight.
You can work hard every day and still be slowly starving the very thing you are trying to build. If your dream cannot pay its bills, it is not sustainable. It is a donation.
That is what this workshop is about.
It is for the person who knows they have a good product, but has not fully dialed in how to price it, talk about it, and sell it in a way that actually pays them back.
And yes, when people buy from us, they are also supporting the work we do at Blooming Health Farms with justice-involved youth. But this workshop exists first because too many people are undercharging for a product that should be paying them back.
We go live Friday, April 10.
DM āeggsā and Iāll send the link.
